CVR: 27268188
Secondary names: SMC-BILER A/S, Semler Mobility A/S, Semler Mobility Aalborg A/S
Previous names: A/S PSE 17 NR. 1359, SMC-BILER A/S, SEMLER RETAIL A/S
Semler Mobility Retail A/S is a Danish company of the type Aktieselskab based in Brøndby, founded in 2003. The company is registered under the industry Detailhandel med motorkøretøjer. The company was previously named SEMLER RETAIL A/S and SMC-BILER A/S. The management consists of Michael Ebeling. The company is owned by SEMLER GRUPPEN A/S. The company has 1,371 employees. In 2025, the company reported revenue of DKK 14,675,879,000 and a net result of DKK 50,856,000 compared with DKK -33,544,000 the year before. Equity amounted to DKK 167,177,000.
Semler Mobility Retail A/S is experiencing a significant turnaround in its financial health, with a notable increase in revenue from 11.35 billion DKK in 2024 to 14.68 billion DKK in 2025, alongside a return to profitability with a profit of 50.86 million DKK. After facing losses in the previous two years, the company has improved its equity position to 167.18 million DKK, although it remains below its peak of 452.14 million DKK in 2021. The recent growth trajectory suggests a recovery, but concerns linger regarding its previous profitability challenges and declining equity. With over 1,000 employees, Semler holds a significant position in the Danish motor vehicle retail industry, indicating its potential for further growth and stability.
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Claim this profileSelskabets formål er handel, produktion og dertil knyttet virksomhed samt besiddelse af, investering i og drift af virksomheder, der driver virksomhed med handel, produktion og dertil knyttet virksomhed samt besidder ejendomme
| Year | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 2025 | 14.7 mia. | 50.9 mio. | 2.6 mia. | 167.2 mio. | 1248 | |
| 2024 | 11.3 mia. | -33.5 mio. | 2.4 mia. | 118.3 mio. | 1156 | |
| 2023 | 10.4 mia. | -45.1 mio. | 2.9 mia. | 150.9 mio. | 1294 | |
| 2022 | 8.8 mia. | 125.2 mio. | 2.6 mia. | 321.3 mio. | 1253 | |
| 2021 | 8.1 mia. | 257.8 mio. | 2.1 mia. | 452.1 mio. | 1154 | |
| 2020 | 7 mia. | 127 mio. | 1.3 mia. | 320.9 mio. | 1186 | |
| 2019 | 7.2 mia. | 18.7 mio. | 1.3 mia. | 213.6 mio. | 1231 | |
| 2018 | 6.3 mia. | 40.7 mio. | 1.3 mia. | 234.7 mio. | 1243 | |
| 2017 | 6.3 mia. | -21.1 mio. | 1.6 mia. | 193.6 mio. | 1244 | |
| 2016 | 6.3 mia. | 50.5 mio. | 1.6 mia. | 214.5 mio. | 1218 | |
| 2015 | 6.1 mia. | 31 mio. | 1.3 mia. | 193.9 mio. | 1256 |
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Contact info changed: new phone: 43288200 (June 4, 2026).
Contact info changed: new phone: 43288200 (June 3, 2026).
Semler Mobility Retail A/S has published its annual report for 2025. Revenue came to DKK 14,675,879,000, and the net result was DKK 50,856,000.
Contact info changed: new phone: 43288200 (February 23, 2026).
As of September 29, 2025, Michael Ebeling has joined the board of directors of Semler Mobility Retail A/S.
As of September 29, 2025, Claus Bjerring Christiansen has left the board of directors of Semler Mobility Retail A/S.
As of September 29, 2025, Michael Ebeling is registered as adm. dir. of Semler Mobility Retail A/S.
As of September 29, 2025, Claus Bjerring Christiansen has stepped down as adm. dir. of Semler Mobility Retail A/S.
Semler Mobility Retail A/S has published its annual report for 2024. Revenue came to DKK 11,348,213,000, and the net result was DKK -33,544,000.
As of February 27, 2025, Thomas Kenneth Olesen has joined the board of directors of Semler Mobility Retail A/S.
As of February 27, 2025, Lars Rasmussen has joined the board of directors of Semler Mobility Retail A/S.
As of February 27, 2025, Andreas Aarup Larsen has joined the board of directors of Semler Mobility Retail A/S.
As of September 6, 2024, Jane Svendsen has left the board of directors of Semler Mobility Retail A/S.
Semler Mobility Retail A/S has published its annual report for 2023. Revenue came to DKK 10,402,887,000, and the net result was DKK -45,079,000.
Semler Mobility Retail A/S has published its annual report for 2022. Revenue came to DKK 8,832,622,000, and the net result was DKK 125,246,000.
As of September 30, 2022, Emma Louise Rathenburg Hansen has left the board of directors of Semler Mobility Retail A/S.
Semler Mobility Retail A/S has published its annual report for 2021. Revenue came to DKK 8,149,326,000, and the net result was DKK 257,806,000.
As of March 11, 2022, Jane Svendsen has joined the board of directors of Semler Mobility Retail A/S.
As of March 11, 2022, Jeppe Wenneberg Nygaard has left the board of directors of Semler Mobility Retail A/S.
As of March 10, 2022, Jane Svendsen has left the board of directors of Semler Mobility Retail A/S.
On January 1, 2022, the company changed its name from SEMLER RETAIL A/S to Semler Mobility Retail A/S.
As of December 1, 2021, Claus Bjerring Christiansen has joined the board of directors of Semler Mobility Retail A/S.
As of December 1, 2021, Morten Buus has left the board of directors of Semler Mobility Retail A/S.
Semler Mobility Retail A/S has published its annual report for 2020. Revenue came to DKK 6,968,951,000, and the net result was DKK 126,976,000.
As of March 25, 2021, Ulrik Drejsig Petersen has joined the board of directors of Semler Mobility Retail A/S.
As of March 25, 2021, Jeppe Wenneberg Nygaard has joined the board of directors of Semler Mobility Retail A/S.
As of March 25, 2021, Jane Svendsen has joined the board of directors of Semler Mobility Retail A/S.
As of March 25, 2021, Emma Louise Rathenburg Hansen has joined the board of directors of Semler Mobility Retail A/S.
As of March 25, 2021, Jens Jørgen Jessen Bjerrisgaard has left the board of directors of Semler Mobility Retail A/S.
As of March 25, 2021, Henrik Øjerson Sørensen has left the board of directors of Semler Mobility Retail A/S.
As of March 25, 2021, Mark Stjerne Trier Gjetting has left the board of directors of Semler Mobility Retail A/S.
As of November 30, 2020, Flemming Rasmussen has joined the board of directors of Semler Mobility Retail A/S.
As of November 30, 2020, Lone Jarl Petersen has left the board of directors of Semler Mobility Retail A/S.
As of November 29, 2020, Flemming Rasmussen has left the board of directors of Semler Mobility Retail A/S.
As of September 11, 2020, Morten Buus has joined the board of directors of Semler Mobility Retail A/S.
As of September 11, 2020, Tina Majgård Moltke-Leth has joined the board of directors of Semler Mobility Retail A/S.
As of September 11, 2020, Henning Siersbæk has left the board of directors of Semler Mobility Retail A/S.
As of September 11, 2020, Ulrik Drejsig Petersen has left the board of directors of Semler Mobility Retail A/S.
Semler Mobility Retail A/S has published its annual report for 2019. Revenue came to DKK 7,210,411,000, and the net result was DKK 18,696,000.
Semler Mobility Retail A/S has published its annual report for 2018. Revenue came to DKK 6,275,462,000, and the net result was DKK 40,731,000.
As of December 1, 2018, Claus Bjerring Christiansen is registered as adm. dir. of Semler Mobility Retail A/S.
As of December 1, 2018, Ulrik Drejsig Petersen has stepped down as adm. dir. of Semler Mobility Retail A/S.
As of April 25, 2018, Henning Siersbæk has joined the board of directors of Semler Mobility Retail A/S.
As of April 25, 2018, Ulrik Drejsig Petersen has joined the board of directors of Semler Mobility Retail A/S.
As of April 25, 2018, Kim Skovgaard Rasmussen has left the board of directors of Semler Mobility Retail A/S.
As of April 24, 2018, Henning Siersbæk has left the board of directors of Semler Mobility Retail A/S.
As of October 27, 2017, Ulrik Drejsig Petersen is registered as adm. dir. of Semler Mobility Retail A/S.
As of October 27, 2017, Ulrik Schønemann has stepped down as director of Semler Mobility Retail A/S.
As of October 27, 2017, Thomas Jöhncke has stepped down as adm. dir. of Semler Mobility Retail A/S.
Semler Mobility Retail A/S has published its annual report for 2016. Revenue came to DKK 6,299,074,000, and the net result was DKK 50,462,000.
As of March 24, 2017, Flemming Rasmussen has joined the board of directors of Semler Mobility Retail A/S.
As of March 24, 2017, Henrik Øjerson Sørensen has joined the board of directors of Semler Mobility Retail A/S.
As of March 24, 2017, Mark Stjerne Trier Gjetting has joined the board of directors of Semler Mobility Retail A/S.
As of March 24, 2017, Lone Jarl Petersen has joined the board of directors of Semler Mobility Retail A/S.
As of March 24, 2017, Henrik Hein Willman has left the board of directors of Semler Mobility Retail A/S.
As of March 24, 2017, Brian Charlie Pedersen has left the board of directors of Semler Mobility Retail A/S.
As of March 24, 2017, Max Wenzel Ignjatovic has left the board of directors of Semler Mobility Retail A/S.
As of May 1, 2016, Ulrik Schønemann is registered as director of Semler Mobility Retail A/S.
Semler Mobility Retail A/S has published its annual report for 2015. Revenue came to DKK 6,096,473,000, and the net result was DKK 30,992,000.
As of September 1, 2015, Henning Siersbæk has joined the board of directors of Semler Mobility Retail A/S.
As of September 1, 2015, Lars Simper has left the board of directors of Semler Mobility Retail A/S.
As of September 1, 2015, Thomas Jöhncke is registered as adm. dir. of Semler Mobility Retail A/S.
As of September 1, 2015, Lars Simper has stepped down as adm. dir. of Semler Mobility Retail A/S.
As of June 3, 2015, SEMLER GRUPPEN A/S is registered as an owner of Semler Mobility Retail A/S with an ownership share of 100%.
Semler Mobility Retail A/S has published its annual report for 2014.
Semler Mobility Retail A/S has published its annual report for 2013.
As of May 8, 2014, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Semler Mobility Retail A/S.
As of May 8, 2014, EY Godkendt Revisionspartnerselskab has stepped down as auditor of Semler Mobility Retail A/S.
As of April 30, 2014, Henrik Hein Willman has joined the board of directors of Semler Mobility Retail A/S.
As of April 30, 2014, Rene Bent Hermansen has left the board of directors of Semler Mobility Retail A/S.
As of April 30, 2014, Henrik Hein Willman has left the board of directors of Semler Mobility Retail A/S.
Semler Mobility Retail A/S has published its annual report for 2012.
As of May 2, 2013, Rene Bent Hermansen has joined the board of directors of Semler Mobility Retail A/S.
As of May 2, 2013, Henrik Hein Willman has joined the board of directors of Semler Mobility Retail A/S.
As of May 2, 2013, Brian Charlie Pedersen has joined the board of directors of Semler Mobility Retail A/S.
As of May 2, 2013, Brian Charlie Pedersen has left the board of directors of Semler Mobility Retail A/S.
As of May 2, 2013, Toni Freddy Nygaard has left the board of directors of Semler Mobility Retail A/S.
As of May 2, 2013, Henrik Øjerson Sørensen has left the board of directors of Semler Mobility Retail A/S.
On June 30, 2012, the company changed its name from SMC-BILER A/S to SEMLER RETAIL A/S.
As of May 2, 2012, Kim Skovgaard Rasmussen has joined the board of directors of Semler Mobility Retail A/S.
As of May 2, 2012, Lars Simper has joined the board of directors of Semler Mobility Retail A/S.
As of May 2, 2012, Christian Dulong Hoff has left the board of directors of Semler Mobility Retail A/S.
As of May 2, 2012, Cecilie Ingdal has left the board of directors of Semler Mobility Retail A/S.
As of May 2, 2012, Peter Erik Skifter has left the board of directors of Semler Mobility Retail A/S.
As of May 2, 2012, Irene Schøler has left the board of directors of Semler Mobility Retail A/S.
As of May 2, 2012, Thomas Bramsgart has left the board of directors of Semler Mobility Retail A/S.
As of May 2, 2012, Charlotte Semler-West has left the board of directors of Semler Mobility Retail A/S.
As of May 2, 2012, Henriette Nielsen has left the board of directors of Semler Mobility Retail A/S.
As of May 2, 2012, Christian Swane Mourier has left the board of directors of Semler Mobility Retail A/S.
As of February 28, 2011, Lars Frydendahl Gjedde Paugan has left the board of directors of Semler Mobility Retail A/S.
As of February 28, 2011, Nikolaj Brylow Petersen has left the board of directors of Semler Mobility Retail A/S.
As of November 15, 2010, Henriette Nielsen has joined the board of directors of Semler Mobility Retail A/S.
As of November 15, 2010, Michael Børre Lassen has left the board of directors of Semler Mobility Retail A/S.
As of May 6, 2010, Jens Jørgen Jessen Bjerrisgaard has joined the board of directors of Semler Mobility Retail A/S.
As of May 6, 2010, Johnny Berntsen has left the board of directors of Semler Mobility Retail A/S.
As of May 6, 2010, Mogens Mørch Nygaard has left the board of directors of Semler Mobility Retail A/S.
As of May 19, 2009, Lars Frydendahl Gjedde Paugan has joined the board of directors of Semler Mobility Retail A/S.
As of May 19, 2009, Brian Charlie Pedersen has joined the board of directors of Semler Mobility Retail A/S.
As of May 19, 2009, Nikolaj Brylow Petersen has joined the board of directors of Semler Mobility Retail A/S.
As of May 19, 2009, Irene Schøler has joined the board of directors of Semler Mobility Retail A/S.
As of May 19, 2009, Thomas Bramsgart has joined the board of directors of Semler Mobility Retail A/S.
As of May 19, 2009, Toni Freddy Nygaard has joined the board of directors of Semler Mobility Retail A/S.
As of May 19, 2009, Henrik Øjerson Sørensen has joined the board of directors of Semler Mobility Retail A/S.
As of May 19, 2009, Max Wenzel Ignjatovic has joined the board of directors of Semler Mobility Retail A/S.
As of January 13, 2009, Michael Børre Lassen has joined the board of directors of Semler Mobility Retail A/S.
As of January 13, 2009, Christian Dulong Hoff has joined the board of directors of Semler Mobility Retail A/S.
As of January 13, 2009, Johnny Berntsen has joined the board of directors of Semler Mobility Retail A/S.
As of January 13, 2009, Charlotte Semler-West has joined the board of directors of Semler Mobility Retail A/S.
As of January 13, 2009, Mogens Mørch Nygaard has joined the board of directors of Semler Mobility Retail A/S.
As of January 13, 2009, Christian Swane Mourier has joined the board of directors of Semler Mobility Retail A/S.
As of January 13, 2009, Rene Mourier has left the board of directors of Semler Mobility Retail A/S.
As of January 13, 2009, Lars Erik Nielsen has left the board of directors of Semler Mobility Retail A/S.
As of January 13, 2009, Jesper Mourier has left the board of directors of Semler Mobility Retail A/S.
As of January 13, 2009, Martin Mourier has left the board of directors of Semler Mobility Retail A/S.
As of January 13, 2009, Jan Henrik Christiansen has left the board of directors of Semler Mobility Retail A/S.
As of January 1, 2009, Gerd Lassen has left the board of directors of Semler Mobility Retail A/S.
As of January 1, 2009, Brian Charlie Pedersen has left the board of directors of Semler Mobility Retail A/S.
As of January 1, 2009, Leo Hansen has left the board of directors of Semler Mobility Retail A/S.
As of January 1, 2009, Henrik Øjerson Sørensen has left the board of directors of Semler Mobility Retail A/S.
As of January 1, 2009, Max Wenzel Ignjatovic has left the board of directors of Semler Mobility Retail A/S.
As of January 1, 2009, Lasse Kjær Schwalm has left the board of directors of Semler Mobility Retail A/S.
As of April 24, 2008, EY Godkendt Revisionspartnerselskab has been appointed auditor of Semler Mobility Retail A/S.
As of April 24, 2008, EY Godkendt Revisionspartnerselskab has stepped down as auditor of Semler Mobility Retail A/S.
As of April 24, 2008, Jesper Mourier has joined the board of directors of Semler Mobility Retail A/S.
As of September 17, 2007, Lars Simper is registered as adm. dir. of Semler Mobility Retail A/S.
As of September 17, 2007, Johnny Berntsen has stepped down as adm. dir. of Semler Mobility Retail A/S.
As of July 9, 2007, Johnny Berntsen is registered as adm. dir. of Semler Mobility Retail A/S.
As of July 9, 2007, Henrik Engel Eichen has stepped down as director of Semler Mobility Retail A/S.
As of April 25, 2007, Peter Erik Skifter has joined the board of directors of Semler Mobility Retail A/S.
As of April 25, 2007, Søren Skifter has left the board of directors of Semler Mobility Retail A/S.
As of April 23, 2004, Rene Mourier has joined the board of directors of Semler Mobility Retail A/S.
As of April 23, 2004, Gerd Lassen has joined the board of directors of Semler Mobility Retail A/S.
As of April 23, 2004, Cecilie Ingdal has joined the board of directors of Semler Mobility Retail A/S.
As of April 23, 2004, Lars Erik Nielsen has joined the board of directors of Semler Mobility Retail A/S.
As of April 23, 2004, Brian Charlie Pedersen has joined the board of directors of Semler Mobility Retail A/S.
As of April 23, 2004, Søren Skifter has joined the board of directors of Semler Mobility Retail A/S.
As of April 23, 2004, Martin Mourier has joined the board of directors of Semler Mobility Retail A/S.
As of April 23, 2004, Leo Hansen has joined the board of directors of Semler Mobility Retail A/S.
As of April 23, 2004, Henrik Øjerson Sørensen has joined the board of directors of Semler Mobility Retail A/S.
As of April 23, 2004, Max Wenzel Ignjatovic has joined the board of directors of Semler Mobility Retail A/S.
As of April 23, 2004, Lasse Kjær Schwalm has joined the board of directors of Semler Mobility Retail A/S.
As of April 23, 2004, Peter Eiler Poul Christiansen has left the board of directors of Semler Mobility Retail A/S.
As of April 23, 2004, Mogens Mørch Nygaard has stepped down as director of Semler Mobility Retail A/S.
As of December 18, 2003, Henrik Engel Eichen is registered as director of Semler Mobility Retail A/S.
As of December 18, 2003, Johnny Berntsen has stepped down as director of Semler Mobility Retail A/S.
On September 22, 2003, the company changed its name from A/S PSE 17 NR. 1359 to SMC-BILER A/S.
As of July 28, 2003, EY Godkendt Revisionspartnerselskab has been appointed auditor of Semler Mobility Retail A/S.
As of July 28, 2003, JUT NR. 2180 A/S has stepped down as auditor of Semler Mobility Retail A/S.
As of July 28, 2003, Peter Eiler Poul Christiansen has joined the board of directors of Semler Mobility Retail A/S.
As of July 28, 2003, Jan Henrik Christiansen has joined the board of directors of Semler Mobility Retail A/S.
As of July 28, 2003, Helle Garde Carlsen has left the board of directors of Semler Mobility Retail A/S.
As of July 28, 2003, Anne Marie Osterrieth has left the board of directors of Semler Mobility Retail A/S.
As of July 28, 2003, Annemette Heller has left the board of directors of Semler Mobility Retail A/S.
As of July 28, 2003, Johnny Berntsen is registered as director of Semler Mobility Retail A/S.
As of July 28, 2003, Mogens Mørch Nygaard is registered as director of Semler Mobility Retail A/S.
As of July 28, 2003, Annemette Heller has stepped down as director of Semler Mobility Retail A/S.
As of July 24, 2003, JUT NR. 2180 A/S has been appointed auditor of Semler Mobility Retail A/S.
As of July 24, 2003, Helle Garde Carlsen has joined the board of directors of Semler Mobility Retail A/S.
As of July 24, 2003, Anne Marie Osterrieth has joined the board of directors of Semler Mobility Retail A/S.
As of July 24, 2003, Annemette Heller has joined the board of directors of Semler Mobility Retail A/S.
As of July 24, 2003, Annemette Heller is registered as director of Semler Mobility Retail A/S.
Semler Mobility Retail A/S was founded on July 24, 2003.
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