Owners, management and financials
CVR: 27072666
Secondary names: ASG EUROPE A/S, ASG A/S
DKK 9,354,212
Gross profit
Net result: DKK -6,135,643
PEDERSEN & GROBELNIK ApS (100%)
CVR · view owners
Johnny Percy Pedersen
Board: Martin Skovbjerg (chair) and 2 members
CVR · view management
Active
Founded 19 March 2003
CVR · view overview
40 employees
CVR · 2018
Owner registered: PEDERSEN & GROBELNIK ApS
CVR · 18/08/2020
View the full event history
ACTIONSPORTGAMES A/S is a Danish company of the type Aktieselskab based in Espergærde, founded in 2003. The company is registered under the industry Engroshandel med cykler, sportsartikler og lystbåde. The management consists of Johnny Percy Pedersen. The board consists of Martin Skovbjerg (chair), Henrik René Sunke Grobelnik and Johnny Percy Pedersen. The company is owned by PEDERSEN & GROBELNIK ApS. The company has 40 employees (2018). In 2025, the company reported a gross profit of DKK 9,354,212 and a net result of DKK -6,135,643 compared with DKK -5,958,973 the year before. Equity in the 2025 report amounted to DKK 43,827,888.
Source: annual report 2025, Danish Business Authority
The financial health of ACTIONSPORTGAMES A/S shows a concerning trend, with declining profitability over the past few years. Gross profit peaked at 25.5 million DKK in 2021 but has since decreased to 9.4 million DKK in 2025, while the company has reported losses in the last three fiscal years, culminating in a loss of 6.1 million DKK in 2025. Despite a relatively strong equity position of 43.8 million DKK, the declining profit margins raise concerns about sustainability. The company operates in the competitive wholesale trade of bicycles and sports equipment, and its ability to reverse the current trend will be crucial for maintaining its position in the industry.
AI-generated summary · Generated 12/08/2026
Selskabets formål er at drive erhvervsvirksomhed i form af handels- og produktionsvirksomhed indenfor området salg, import og eksport af replica skydevåben, herunder Airsoft guns, Airguns og dermed naturligt sammenhængende tilbehør, beregnet til aktionsprægede fritids- og sportsaktiviteter.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 9.4 mio. | -6.1 mio. | 87.1 mio. | 43.8 mio. | 62 | |
| 202401/01/2024 – 31/12/2024 | 9 mio. | -6 mio. | 84.3 mio. | 50.4 mio. | 62 | |
| 202301/01/2023 – 31/12/2023 | 13.7 mio. | -4 mio. | 107.4 mio. | 45.1 mio. | 32 | |
| 202201/01/2022 – 31/12/2022 | 19.4 mio. | 3.8 mio. | 118.4 mio. | 48.8 mio. | 33 | |
| 202102/04/2020 – 01/04/2021 | 25.5 mio. | 8.9 mio. | 73.1 mio. | 48.2 mio. | 34 | |
| 202002/04/2019 – 01/04/2020 | 16 mio. | 280 t. | 79.5 mio. | 35.8 mio. | 36 | |
| 201902/04/2018 – 01/04/2019 | 17.5 mio. | -159 t. | 68.2 mio. | 36.5 mio. | 37 | |
| 201802/04/2017 – 01/04/2018 | 21.9 mio. | 3.4 mio. | 65 mio. | 36.7 mio. | 35 | |
| 201702/04/2016 – 01/04/2017 | 19.1 mio. | 1 mio. | 72.3 mio. | 33.2 mio. | 35 | |
| 201602/04/2015 – 01/04/2016 | 19.9 mio. | 1.7 mio. | 72.6 mio. | 32.3 mio. | 35 | |
| 201502/04/2014 – 01/04/2015 | 20 mio. | 2.8 mio. | 73.2 mio. | 30.6 mio. | 34 | |
| 201402/04/2013 – 01/04/2014 | 21 mio. | 2.1 mio. | 68.5 mio. | 28.1 mio. | 35 | |
| 201302/04/2012 – 01/04/2013 | 20.5 mio. | 2 mio. | 63.1 mio. | 26.1 mio. | 32 |
Compared to 265 companies in Engroshandel med cykler, sportsartikler og lystbåde
Comparison is based on industry median values
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Set up monitoringThe CVR number of ACTIONSPORTGAMES A/S is 27072666.
ACTIONSPORTGAMES A/S is owned by PEDERSEN & GROBELNIK ApS.
The management of ACTIONSPORTGAMES A/S consists of Johnny Percy Pedersen.
The board of ACTIONSPORTGAMES A/S consists of Martin Skovbjerg, Henrik René Sunke Grobelnik and Johnny Percy Pedersen, with Martin Skovbjerg as chair.
In 2025, ACTIONSPORTGAMES A/S reported a gross profit of DKK 9,354,212.
ACTIONSPORTGAMES A/S had 40 employees in 2018 according to the Danish CVR register.
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ACTIONSPORTGAMES A/S has published its annual report for 2025. Gross profit came to DKK 9,354,212, and the net result was DKK -6,135,643.
ACTIONSPORTGAMES A/S has published its annual report for 2024. Gross profit came to DKK 8,988,150, and the net result was DKK -5,958,973.
ACTIONSPORTGAMES A/S has published its annual report for 2023. Gross profit came to DKK 13,692,270, and the net result was DKK -3,971,186.
ACTIONSPORTGAMES A/S has published its annual report for 2022. Gross profit came to DKK 19,385,616, and the net result was DKK 3,787,616.
As of August 18, 2022, Jérôme Jacques H. Marsac has left the board of directors of ACTIONSPORTGAMES A/S.
ACTIONSPORTGAMES A/S has published its interim report for the period April 2, 2021 – December 31, 2021.
As of November 19, 2021, Martin Skovbjerg has joined the board of directors of ACTIONSPORTGAMES A/S.
As of November 19, 2021, Henrik René Sunke Grobelnik has joined the board of directors of ACTIONSPORTGAMES A/S.
As of November 18, 2021, Martin Skovbjerg has left the board of directors of ACTIONSPORTGAMES A/S.
As of November 18, 2021, Henrik René Sunke Grobelnik has left the board of directors of ACTIONSPORTGAMES A/S.
ACTIONSPORTGAMES A/S has published its annual report for 2021. Gross profit came to DKK 25,478,807, and the net result was DKK 8,871,225.
ACTIONSPORTGAMES A/S has published its annual report for 2020. Gross profit came to DKK 16,012,481, and the net result was DKK 279,929.
As of October 26, 2020, Jérôme Jacques H. Marsac has joined the board of directors of ACTIONSPORTGAMES A/S.
As of October 26, 2020, Olaf Poulsen has left the board of directors of ACTIONSPORTGAMES A/S.
As of August 18, 2020, PEDERSEN & GROBELNIK ApS is registered as an owner of ACTIONSPORTGAMES A/S with an ownership share of 100%.
ACTIONSPORTGAMES A/S has published its annual report for 2019. Gross profit came to DKK 17,450,784, and the net result was DKK -158,730.
ACTIONSPORTGAMES A/S has published its annual report for 2018. Gross profit came to DKK 21,898,693, and the net result was DKK 3,415,626.
ACTIONSPORTGAMES A/S has published its annual report for 2017. Gross profit came to DKK 19,071,649, and the net result was DKK 1,035,088.
As of August 31, 2017, Martin Skovbjerg has joined the board of directors of ACTIONSPORTGAMES A/S.
As of March 28, 2017, Johnny Percy Pedersen has joined the board of directors of ACTIONSPORTGAMES A/S.
As of March 28, 2017, Henrik René Sunke Grobelnik has joined the board of directors of ACTIONSPORTGAMES A/S.
As of March 28, 2017, Johnny Percy Pedersen is registered as adm. dir. of ACTIONSPORTGAMES A/S.
As of March 28, 2017, Henrik René Sunke Grobelnik has stepped down as director of ACTIONSPORTGAMES A/S.
As of March 27, 2017, Johnny Percy Pedersen has left the board of directors of ACTIONSPORTGAMES A/S.
As of March 27, 2017, Henrik René Sunke Grobelnik has left the board of directors of ACTIONSPORTGAMES A/S.
As of October 4, 2016, Jens Anders Jensen has left the board of directors of ACTIONSPORTGAMES A/S.
ACTIONSPORTGAMES A/S has published its annual report for 2016. Gross profit came to DKK 19,948,522, and the net result was DKK 1,687,699.
As of June 20, 2016, Jens Anders Jensen has joined the board of directors of ACTIONSPORTGAMES A/S.
ACTIONSPORTGAMES A/S has published its annual report for 2015. Gross profit came to DKK 19,978,909, and the net result was DKK 2,799,484.
As of February 3, 2015, AAEN & CO. STATSAUTORISEREDE REVISORER P/S has been appointed auditor of ACTIONSPORTGAMES A/S.
As of February 3, 2015, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of ACTIONSPORTGAMES A/S.
ACTIONSPORTGAMES A/S has published its annual report for 2014. Gross profit came to DKK 20,992,462, and the net result was DKK 2,063,777.
ACTIONSPORTGAMES A/S has published its annual report for 2013. Gross profit came to DKK 20,472,111, and the net result was DKK 2,021,411.
As of July 1, 2011, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of ACTIONSPORTGAMES A/S.
As of July 1, 2011, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of ACTIONSPORTGAMES A/S.
As of June 13, 2008, Johnny Vestergaard has left the board of directors of ACTIONSPORTGAMES A/S.
As of June 13, 2008, Lise-Lotte Vestergaard has left the board of directors of ACTIONSPORTGAMES A/S.
As of June 13, 2008, Johnny Vestergaard has stepped down as director of ACTIONSPORTGAMES A/S.
As of July 4, 2006, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of ACTIONSPORTGAMES A/S.
As of July 4, 2006, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of ACTIONSPORTGAMES A/S.
As of April 29, 2004, Lars Tarnow Hundborg has left the board of directors of ACTIONSPORTGAMES A/S.
As of March 19, 2003, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of ACTIONSPORTGAMES A/S.
As of March 19, 2003, Johnny Vestergaard has joined the board of directors of ACTIONSPORTGAMES A/S.
As of March 19, 2003, Lise-Lotte Vestergaard has joined the board of directors of ACTIONSPORTGAMES A/S.
As of March 19, 2003, Johnny Percy Pedersen has joined the board of directors of ACTIONSPORTGAMES A/S.
As of March 19, 2003, Olaf Poulsen has joined the board of directors of ACTIONSPORTGAMES A/S.
As of March 19, 2003, Henrik René Sunke Grobelnik has joined the board of directors of ACTIONSPORTGAMES A/S.
As of March 19, 2003, Lars Tarnow Hundborg has joined the board of directors of ACTIONSPORTGAMES A/S.
As of March 19, 2003, Johnny Vestergaard is registered as director of ACTIONSPORTGAMES A/S.
As of March 19, 2003, Henrik René Sunke Grobelnik is registered as director of ACTIONSPORTGAMES A/S.
ACTIONSPORTGAMES A/S was founded on March 19, 2003.
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