Owners, management and financials
CVR: 26936586
DKK 6,298,496
Gross profit
Net result: DKK 21,043
DINA HOLDING ApS (100%)
CVR · view owners
Dina Wiisbye Boje Olsen
Board: 3 members
CVR · view management
Active
Founded 30 December 2002
CVR · view overview
16 employees
CVR · 2026
Owner registered: DINA HOLDING ApS
CVR · 14/12/2005
View the full event history
PO DETAIL A/S is a Danish company of the type Aktieselskab based in Hillerød, founded in 2002. The company is registered under the industry Detailhandel med elektriske husholdningsapparater. The management consists of Dina Wiisbye Boje Olsen. The board consists of Bjarne Boje Sørensen, Dina Wiisbye Boje Olsen and Peiter Gerner Olsen. The company is owned by DINA HOLDING ApS. The company has 16 employees (2026). In 2025, the company reported a gross profit of DKK 6,298,496 and a net result of DKK 21,043 compared with DKK -685,131 the year before. Equity in the 2025 report amounted to DKK 3,827,628.
Source: annual report 2025, Danish Business Authority
The financial health of PO DETAIL A/S shows a concerning trend, with profitability fluctuating over the past few years. Gross profit peaked at 7,778,954 DKK in 2021 but has since declined to 6,298,496 DKK in 2025, while profits turned negative in 2023 and 2024, indicating operational challenges. Despite a slight recovery in 2025, the company's equity has decreased from 4,718,510 DKK in 2022 to 3,827,628 DKK in 2025, raising concerns about its financial stability. The lack of disclosed revenue makes it difficult to assess its market position within the electrical household appliance retail sector, but the declining profit margins suggest potential vulnerabilities that need to be addressed for sustainable growth.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at drive detailvirksomhed og hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 6.3 mio. | 21 t. | 15.2 mio. | 3.8 mio. | 15 | |
| 202401/01/2024 – 31/12/2024 | 5.9 mio. | -685 t. | 15 mio. | 3.8 mio. | 14 | |
| 202301/01/2023 – 31/12/2023 | 5.8 mio. | -227 t. | 15 mio. | 4.5 mio. | 15 | |
| 202201/01/2022 – 31/12/2022 | 6.5 mio. | 252 t. | 15 mio. | 4.7 mio. | 16 | |
| 202101/01/2021 – 31/12/2021 | 7.8 mio. | 1.7 mio. | 15.3 mio. | 4.5 mio. | 16 | |
| 202001/01/2020 – 31/12/2020 | 7.4 mio. | 1.4 mio. | 13.5 mio. | 2.7 mio. | 15 | |
| 201901/01/2019 – 31/12/2019 | 6.6 mio. | 464 t. | 12.8 mio. | 1.4 mio. | 16 | |
| 201801/01/2018 – 31/12/2018 | 7.2 mio. | 75 t. | 12.5 mio. | 920 t. | 19 | |
| 201701/01/2017 – 31/12/2017 | 8.7 mio. | 672 t. | 13.6 mio. | 845 t. | 22 | |
| 201601/01/2016 – 31/12/2016 | 7.6 mio. | 157 t. | 12.3 mio. | 173 t. | 21 | |
| 201501/01/2015 – 31/12/2015 | 6.9 mio. | -525 t. | 10.9 mio. | 16 t. | - | |
| 201401/01/2014 – 31/12/2014 | 7.8 mio. | -996 t. | 11.8 mio. | 541 t. | - | |
| 201301/01/2013 – 31/12/2013 | 8.4 mio. | -895 t. | 12.1 mio. | 1.5 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 8.5 mio. | -231 t. | 12.5 mio. | 2.4 mio. | - |
Compared to 237 companies in Detailhandel med elektriske husholdningsapparater
Comparison is based on industry median values
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Set up monitoringThe CVR number of PO DETAIL A/S is 26936586.
PO DETAIL A/S is owned by DINA HOLDING ApS.
The management of PO DETAIL A/S consists of Dina Wiisbye Boje Olsen.
The board of PO DETAIL A/S consists of Bjarne Boje Sørensen, Dina Wiisbye Boje Olsen and Peiter Gerner Olsen.
In 2025, PO DETAIL A/S reported a gross profit of DKK 6,298,496.
PO DETAIL A/S had 16 employees in 2026 according to the Danish CVR register.
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PO DETAIL A/S has published its annual report for 2025. Gross profit came to DKK 6,298,496, and the net result was DKK 21,043.
PO DETAIL A/S has published its annual report for 2024. Gross profit came to DKK 5,888,786, and the net result was DKK -685,131.
PO DETAIL A/S has published its annual report for 2023. Gross profit came to DKK 5,777,498, and the net result was DKK -226,790.
PO DETAIL A/S has published its annual report for 2022. Gross profit came to DKK 6,504,365, and the net result was DKK 252,226.
PO DETAIL A/S has published its annual report for 2021. Gross profit came to DKK 7,778,954, and the net result was DKK 1,724,447.
PO DETAIL A/S has published its annual report for 2020. Gross profit came to DKK 7,356,984, and the net result was DKK 1,357,433.
PO DETAIL A/S has published its annual report for 2019. Gross profit came to DKK 6,638,934, and the net result was DKK 464,131.
PO DETAIL A/S has published its annual report for 2018. Gross profit came to DKK 7,223,952, and the net result was DKK 75,265.
PO DETAIL A/S has published its annual report for 2017. Gross profit came to DKK 8,669,652, and the net result was DKK 671,770.
PO DETAIL A/S has published its annual report for 2016. Gross profit came to DKK 7,620,094, and the net result was DKK 157,204.
PO DETAIL A/S has published its annual report for 2015. Gross profit came to DKK 6,872,313, and the net result was DKK -524,992.
PO DETAIL A/S has published its annual report for 2014. Gross profit came to DKK 7,830,297, and the net result was DKK -995,846.
PO DETAIL A/S has published its annual report for 2013. Gross profit came to DKK 8,395,563, and the net result was DKK -895,404.
PO DETAIL A/S has published its annual report for 2012. Gross profit came to DKK 8,453,808, and the net result was DKK -230,930.
As of July 1, 2011, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of PO DETAIL A/S.
As of July 1, 2011, A/S PSE NR. 4820 has stepped down as auditor of PO DETAIL A/S.
As of March 6, 2011, A/S PSE NR. 4820 has been appointed auditor of PO DETAIL A/S.
As of March 6, 2011, JUT NR. 2180 A/S has stepped down as auditor of PO DETAIL A/S.
As of November 1, 2007, Bjarne Boje Sørensen has joined the board of directors of PO DETAIL A/S.
As of November 1, 2007, Henning Skree Jensen has left the board of directors of PO DETAIL A/S.
As of March 20, 2006, Henning Skree Jensen has joined the board of directors of PO DETAIL A/S.
As of March 20, 2006, Conny Merete Olsen has left the board of directors of PO DETAIL A/S.
As of March 20, 2006, Dion Wiisbye Olsen has left the board of directors of PO DETAIL A/S.
As of December 14, 2005, DINA HOLDING ApS is registered as an owner of PO DETAIL A/S with an ownership share of 100%.
As of December 30, 2002, JUT NR. 2180 A/S has been appointed auditor of PO DETAIL A/S.
As of December 30, 2002, Peiter Gerner Olsen has joined the board of directors of PO DETAIL A/S.
As of December 30, 2002, Conny Merete Olsen has joined the board of directors of PO DETAIL A/S.
As of December 30, 2002, Dion Wiisbye Olsen has joined the board of directors of PO DETAIL A/S.
As of December 30, 2002, Dina Wiisbye Boje Olsen has joined the board of directors of PO DETAIL A/S.
As of December 30, 2002, Dina Wiisbye Boje Olsen is registered as director of PO DETAIL A/S.
PO DETAIL A/S was founded on December 30, 2002.
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