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HAY ApS

CVR: 26799945

Growing 27% p.a.Medium companyWell-established (23 yrs)Profitable

Secondary names: BS STUDIO ApS, HAY DESIGN ApS, Nine United Denmark ApS

Previous names: BS STUDIO A/S, NINE UNITED DENMARK A/S, HAY A/S

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About HAY ApS

HAY ApS is a Danish company of the type Anpartsselskab based in Horsens, founded in 2002. The company is registered under the industry Engroshandel med møbler til bolig-, kontor- og butiksbrug, tæpper og belysningsartikler. The company was previously named HAY A/S and NINE UNITED DENMARK A/S. The management consists of Jesper Brøndum Petersen. The company is owned by HOLDINGSELSKABET AF 1/7 2007 ApS and Herman Miller Holdings Limited. The company has 187 employees. In 2025, the company reported revenue of DKK 1,219,263,000 and a net result of DKK 112,920,000 compared with DKK 94,253,000 the year before. Equity amounted to DKK 413,369,000.

HAY ApS demonstrates a stable financial health with consistent profitability, as evidenced by a profit of 112.9 million DKK in 2025, up from 94.3 million DKK in 2024. Revenue has shown a slight decline from 1.48 billion DKK in 2022 to 1.22 billion DKK in 2025, indicating a potential challenge in maintaining sales momentum. However, the company's equity has increased to 413.4 million DKK, reflecting a solid capital position and a strong foundation for future growth. Operating within the furniture wholesale industry, HAY ApS maintains a significant presence, but attention to revenue trends and market dynamics will be crucial for sustaining its competitive edge.

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Overview

Company type
APS
Anpartsselskab
Address
Havnen 3, 8700 Horsens
HORSENS
8700 Horsens
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Founded
20.9.2002

Details

Industry
Engroshandel med møbler til bolig-, kontor- og butiksbrug, tæpper og belysningsartikler
Code: 464700
Secondary industries
Detailhandel med møbler (475510)
Fremstilling af møbler (310000)
Employees
187 employees
166 FTE
(2018)
Capital
4.500.000 kr.

Contact

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Purpose

Selskabets formål er at drive virksomhed i ind- og udland inden for design og produktion af møbler, interiør og lys samt handel hermed og anden dermed i forbindelse stående virksomhed.

Location

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Financials

YearRevenueProfit/LossTotal AssetsEquityEmployeesReport
20251.2 mia.112.9 mio.582.1 mio.413.4 mio.207
20241.2 mia.94.3 mio.523.8 mio.394.9 mio.204
20231.4 mia.114.7 mio.493.2 mio.358.7 mio.207
20221.5 mia.170.7 mio.590 mio.348 mio.191
20211.2 mia.141 mio.475.8 mio.309.5 mio.176
2020871.2 mio.31.3 mio.350.6 mio.210.6 mio.176
20191.1 mia.73.5 mio.336.6 mio.180.8 mio.184
20181 mia.103.4 mio.281.6 mio.106.1 mio.154
2017925.9 mio.71.5 mio.330.5 mio.192.8 mio.154
2016859.7 mio.40.9 mio.229 mio.120.8 mio.141
2015753 t.36 t.208 t.110 t.-
2014-29.1 mio.195 mio.83.2 mio.106
2013-27.1 mio.134.7 mio.53.6 mio.44

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Industry Benchmarks

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Compared to 558 companies in Engroshandel med møbler til bolig-, kontor- og butiksbrug, tæpper og belysningsartikler

Revenue
Company1.2 mia.
Industry median2.0 mio.
606.7x
Profit margin
Company9.3%
Industry median20.0%
2.2x below
Employees
Company207
Industry median5
41.4x
Equity ratio
Company71.0%
Industry median54.0%
32% above

Comparison is based on industry median values

Ownership

Owners
HOLDINGSELSKABET AF 1/7 2007 ApS
CVR: 30708717
25-33,32%
Herman Miller Holdings Limited
66,66-89,99%
HAY ApS
CVR: 26799945

Management

Directors

Jesper Brøndum Petersen(ADM. DIR.)

Board

Jeffrey Martin Stutz(FORMAND)
Bruce Benedict Watson(BESTYRELSESMEDLEM)
Debbie Frew Propst(BESTYRELSESMEDLEM)
Mette Hjort Hay(BESTYRELSESMEDLEM)
Robert Thomas Woodbridge(BESTYRELSESMEDLEM)
Rolf Foged Hvidegaard Hay(BESTYRELSESMEDLEM)
Aaron Roger Maat(BESTYRELSESMEDLEM)

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Founders

Rolf Foged Hvidegaard Hay
NINE UNITED A/S

Production units (16)

HAY ApS
P-no: 1009336806
Havnen 3, 8700, Horsens
Engroshandel med møbler til bolig-, kontor- og butiksbrug, tæpper og belysningsartikler
94 employees
HAY - Frederiksgade 23
P-no: 1022424986
Frederiksgade 23, 1265, København K
Engroshandel med møbler til bolig-, kontor- og butiksbrug, tæpper og belysningsartikler
51 employees
HAY HOUSE
P-no: 1014572356
Østergade 61, 1100, København K
Detailhandel med møbler
20 employees
Hay lager - Meteorvej 18
P-no: 1019958538
Meteorvej 18, 8700, Horsens
Engroshandel med møbler til bolig-, kontor- og butiksbrug, tæpper og belysningsartikler
5 employees
HAY - Frederiksgade
P-no: 1021507136
Frederiksgade 19, 1265, København K
Engroshandel med møbler til bolig-, kontor- og butiksbrug, tæpper og belysningsartikler
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History

63 events
2026
HAY ApS updates contact informationJul 9, 2026

Contact info changed: new phone: 31646000, new email: [email protected] (July 9, 2026).

Jeffrey Martin Stutz joins the board of HAY ApSJun 29, 2026

As of June 29, 2026, Jeffrey Martin Stutz has joined the board of directors of HAY ApS.

Aaron Roger Maat joins the board of HAY ApSJun 29, 2026

As of June 29, 2026, Aaron Roger Maat has joined the board of directors of HAY ApS.

Robert Thomas Woodbridge joins the board of HAY ApSJun 29, 2026

As of June 29, 2026, Robert Thomas Woodbridge has joined the board of directors of HAY ApS.

Andrea Ruth Owen leaves the board of HAY ApSJun 29, 2026

As of June 29, 2026, Andrea Ruth Owen has left the board of directors of HAY ApS.

Jeffrey Martin Stutz leaves the board of HAY ApSJun 28, 2026

As of June 28, 2026, Jeffrey Martin Stutz has left the board of directors of HAY ApS.

Megan Christine Lyon leaves the board of HAY ApSJun 3, 2026

As of June 3, 2026, Megan Christine Lyon has left the board of directors of HAY ApS.

2025
HAY ApS: The 2025 annual report is outDec 1, 2025

HAY ApS has published its annual report for 2025. Revenue came to DKK 1,219,263,000, and the net result was DKK 112,920,000.

Jeffrey Martin Stutz joins the board of HAY ApSSep 8, 2025

As of September 8, 2025, Jeffrey Martin Stutz has joined the board of directors of HAY ApS.

Christopher Michael Baldwin leaves the board of HAY ApSSep 8, 2025

As of September 8, 2025, Christopher Michael Baldwin has left the board of directors of HAY ApS.

2024
HAY ApS: The 2024 annual report is outDec 6, 2024

HAY ApS has published its annual report for 2024. Revenue came to DKK 1,215,587,000, and the net result was DKK 94,253,000.

2023
HAY ApS: The 2023 annual report is outNov 30, 2023

HAY ApS has published its annual report for 2023. Revenue came to DKK 1,358,614,000, and the net result was DKK 114,655,000.

Christopher Michael Baldwin joins the board of HAY ApSSep 15, 2023

As of September 15, 2023, Christopher Michael Baldwin has joined the board of directors of HAY ApS.

Jesper Brøndum Petersen joins HAY ApS as adm. dir.Jun 30, 2023

As of June 30, 2023, Jesper Brøndum Petersen is registered as adm. dir. of HAY ApS.

Thomas Henry Jones steps down as adm. dir. of HAY ApSJun 30, 2023

As of June 30, 2023, Thomas Henry Jones has stepped down as adm. dir. of HAY ApS.

2022
HAY ApS: The 2022 annual report is outDec 2, 2022

HAY ApS has published its annual report for 2022. Revenue came to DKK 1,477,684,000, and the net result was DKK 170,665,000.

2021
HAY ApS: The 2021 annual report is outNov 8, 2021

HAY ApS has published its annual report for 2021. Revenue came to DKK 1,189,541,000, and the net result was DKK 140,989,000.

Megan Christine Lyon joins the board of HAY ApSOct 1, 2021

As of October 1, 2021, Megan Christine Lyon has joined the board of directors of HAY ApS.

Jeremy John Hocking leaves the board of HAY ApSOct 1, 2021

As of October 1, 2021, Jeremy John Hocking has left the board of directors of HAY ApS.

Thomas Henry Jones joins HAY ApS as adm. dir.Feb 1, 2021

As of February 1, 2021, Thomas Henry Jones is registered as adm. dir. of HAY ApS.

Jeremy John Hocking steps down as adm. dir. of HAY ApSFeb 1, 2021

As of February 1, 2021, Jeremy John Hocking has stepped down as adm. dir. of HAY ApS.

2020
Jeremy John Hocking joins HAY ApS as adm. dir.Nov 30, 2020

As of November 30, 2020, Jeremy John Hocking is registered as adm. dir. of HAY ApS.

Henrik Ellebæk Steensgaard steps down as adm. dir. of HAY ApSNov 30, 2020

As of November 30, 2020, Henrik Ellebæk Steensgaard has stepped down as adm. dir. of HAY ApS.

HAY ApS appoints new auditorOct 28, 2020

As of October 28, 2020, KPMG P/S has been appointed auditor of HAY ApS.

Auditor steps down at HAY ApSOct 28, 2020

As of October 28, 2020, Partner Revision statsautoriseret revisionsaktieselskab has stepped down as auditor of HAY ApS.

HAY ApS publishes interim reportOct 9, 2020

HAY ApS has published its interim report for the period August 1, 2019 – May 31, 2020.

Mette Hjort Hay joins the board of HAY ApSMay 15, 2020

As of May 15, 2020, Mette Hjort Hay has joined the board of directors of HAY ApS.

Bruce Benedict Watson joins the board of HAY ApSMay 15, 2020

As of May 15, 2020, Bruce Benedict Watson has joined the board of directors of HAY ApS.

Jeremy John Hocking joins the board of HAY ApSMay 15, 2020

As of May 15, 2020, Jeremy John Hocking has joined the board of directors of HAY ApS.

Debbie Frew Propst joins the board of HAY ApSMay 15, 2020

As of May 15, 2020, Debbie Frew Propst has joined the board of directors of HAY ApS.

John Joseph Mc Phee leaves the board of HAY ApSApr 20, 2020

As of April 20, 2020, John Joseph Mc Phee has left the board of directors of HAY ApS.

2019
Andrea Ruth Owen joins the board of HAY ApSDec 2, 2019

As of December 2, 2019, Andrea Ruth Owen has joined the board of directors of HAY ApS.

Troels Holch Povlsen leaves the board of HAY ApSDec 2, 2019

As of December 2, 2019, Troels Holch Povlsen has left the board of directors of HAY ApS.

Registered as owner of HAY ApSDec 2, 2019

As of December 2, 2019, is registered as an owner of HAY ApS with an ownership share of 66%.

HAY ApS: The 2019 annual report is outNov 22, 2019

HAY ApS has published its annual report for 2019. Revenue came to DKK 1,139,892,000, and the net result was DKK 73,502,000.

HAY A/S changes name to HAY ApSOct 16, 2019

On October 16, 2019, the company changed its name from HAY A/S to HAY ApS.

NINE UNITED DENMARK A/S changes name to HAY A/SApr 1, 2019

On April 1, 2019, the company changed its name from NINE UNITED DENMARK A/S to HAY A/S.

2018
HAY ApS: The 2018 annual report is outNov 30, 2018

HAY ApS has published its annual report for 2018. Revenue came to DKK 1,047,866,000, and the net result was DKK 103,430,000.

John Joseph Mc Phee joins the board of HAY ApSJun 7, 2018

As of June 7, 2018, John Joseph Mc Phee has joined the board of directors of HAY ApS.

Mette Hjort Hay leaves the board of HAY ApSJun 7, 2018

As of June 7, 2018, Mette Hjort Hay has left the board of directors of HAY ApS.

HOLDINGSELSKABET AF 1/7 2007 ApS registered as owner of HAY ApSJun 7, 2018

As of June 7, 2018, HOLDINGSELSKABET AF 1/7 2007 ApS is registered as an owner of HAY ApS with an ownership share of 25%.

2017
HAY ApS: The 2017 annual report is outOct 17, 2017

HAY ApS has published its annual report for 2017. Revenue came to DKK 925,907,000, and the net result was DKK 71,509,000.

Henrik Ellebæk Steensgaard joins HAY ApS as adm. dir.Jun 21, 2017

As of June 21, 2017, Henrik Ellebæk Steensgaard is registered as adm. dir. of HAY ApS.

Rolf Foged Hvidegaard Hay steps down as adm. dir. of HAY ApSJun 21, 2017

As of June 21, 2017, Rolf Foged Hvidegaard Hay has stepped down as adm. dir. of HAY ApS.

2016
HAY ApS: The 2016 annual report is outOct 19, 2016

HAY ApS has published its annual report for 2016. Revenue came to DKK 859,670,000, and the net result was DKK 40,932,000.

Rolf Foged Hvidegaard Hay joins HAY ApS as adm. dir.Sep 27, 2016

As of September 27, 2016, Rolf Foged Hvidegaard Hay is registered as adm. dir. of HAY ApS.

Kristian Martin Ramm-Larsen steps down as director of HAY ApSSep 27, 2016

As of September 27, 2016, Kristian Martin Ramm-Larsen has stepped down as director of HAY ApS.

2015
Kristian Martin Ramm-Larsen joins HAY ApS as directorNov 20, 2015

As of November 20, 2015, Kristian Martin Ramm-Larsen is registered as director of HAY ApS.

Rolf Foged Hvidegaard Hay steps down as director of HAY ApSNov 20, 2015

As of November 20, 2015, Rolf Foged Hvidegaard Hay has stepped down as director of HAY ApS.

HAY ApS: The 2015 annual report is outOct 29, 2015

HAY ApS has published its annual report for 2015. Revenue came to DKK 753,184, and the net result was DKK 36,327.

2014
HAY ApS: The 2014 annual report is outDec 18, 2014

HAY ApS has published its annual report for 2014. Gross profit came to DKK 86,236,390, and the net result was DKK 29,115,188.

Sebastian Hennecke leaves the board of HAY ApSFeb 28, 2014

As of February 28, 2014, Sebastian Hennecke has left the board of directors of HAY ApS.

2013
HAY ApS: The 2013 annual report is outDec 11, 2013

HAY ApS has published its annual report for 2013. Gross profit came to DKK 67,298,079, and the net result was DKK 27,127,919.

Sebastian Hennecke joins the board of HAY ApSMar 13, 2013

As of March 13, 2013, Sebastian Hennecke has joined the board of directors of HAY ApS.

BS STUDIO A/S changes name to NINE UNITED DENMARK A/SMar 13, 2013

On March 13, 2013, the company changed its name from BS STUDIO A/S to NINE UNITED DENMARK A/S.

2010
Troels Holch Povlsen joins the board of HAY ApSOct 29, 2010

As of October 29, 2010, Troels Holch Povlsen has joined the board of directors of HAY ApS.

2006
Mette Hjort Hay joins the board of HAY ApSJan 2, 2006

As of January 2, 2006, Mette Hjort Hay has joined the board of directors of HAY ApS.

Merete Bech Povlsen leaves the board of HAY ApSJan 2, 2006

As of January 2, 2006, Merete Bech Povlsen has left the board of directors of HAY ApS.

2002
HAY ApS appoints new auditorSep 20, 2002

As of September 20, 2002, Partner Revision statsautoriseret revisionsaktieselskab has been appointed auditor of HAY ApS.

Merete Bech Povlsen joins the board of HAY ApSSep 20, 2002

As of September 20, 2002, Merete Bech Povlsen has joined the board of directors of HAY ApS.

Rolf Foged Hvidegaard Hay joins the board of HAY ApSSep 20, 2002

As of September 20, 2002, Rolf Foged Hvidegaard Hay has joined the board of directors of HAY ApS.

Rolf Foged Hvidegaard Hay joins HAY ApS as directorSep 20, 2002

As of September 20, 2002, Rolf Foged Hvidegaard Hay is registered as director of HAY ApS.

HAY ApS is foundedSep 20, 2002

HAY ApS was founded on September 20, 2002.

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