Owners, management and financials
CVR: 26539668
Previous names: HOUSE OF DENMARK A/S
DKK 6,625,221
Gross profit
Net result: DKK -4,407,310
X-ACT ApS (100%)
CVR · view owners
Lars Haahr
Board: Peter Helt Jacobsen Haahr (chair) and 3 members
CVR · view management
Active
Founded 2 April 2002
CVR · view overview
45 employees
CVR · 2018
Name registered: Lars Haahr A/S
CVR · 22/09/2026
View the full event history
Lars Haahr A/S is a Danish company of the type Aktieselskab based in Vejle Øst, founded in 2002. The company is registered under the industry Ikke-specialiseret engroshandel. The company was previously named HOUSE OF DENMARK A/S. The management consists of Lars Haahr. The board consists of Peter Helt Jacobsen Haahr (chair), Lars Haahr, Malthe Victor Haahr and Mikkeline Johanne Haahr. The company is owned by X-ACT ApS. The company has 45 employees (2018). In 2025, the company reported a gross profit of DKK 6,625,221 and a net result of DKK -4,407,310 compared with DKK -2,896,691 the year before. Equity in the 2025 report amounted to DKK 4,546,887.
Source: annual report 2025, Danish Business Authority
The financial health of HOUSE OF DENMARK A/S shows a concerning trend, with a significant decline in profitability over the past two years, culminating in a loss of 4,407,310 DKK in 2025. Gross profit peaked at 12,870,468 DKK in 2023 but has since decreased, indicating potential challenges in maintaining margins. Despite a solid equity position of 4,546,887 DKK, the company's ability to generate consistent profits is in question, raising concerns about its long-term viability. Positioned within the non-specialized wholesale trade industry, the company may need to address its operational efficiencies to improve its financial trajectory.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive handel, investering og dermed beslægtet virksomhed
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 6.6 mio. | -4.4 mio. | 20.8 mio. | 4.5 mio. | 19 | |
| 202401/01/2024 – 31/12/2024 | 7.6 mio. | -2.9 mio. | 20.5 mio. | 9 mio. | 23 | |
| 202301/01/2023 – 31/12/2023 | 12.9 mio. | 758 t. | 24.9 mio. | 15.9 mio. | 23 | |
| 202201/01/2022 – 31/12/2022 | 11.7 mio. | 1.6 mio. | 25.7 mio. | 16.1 mio. | 22 | |
| 202101/01/2021 – 31/12/2021 | 12.2 mio. | 2 mio. | 22.6 mio. | 15.5 mio. | 23 | |
| 202001/01/2020 – 31/12/2020 | 10.2 mio. | 1.3 mio. | 22.9 mio. | 14.6 mio. | 19 | |
| 201901/01/2019 – 31/12/2019 | 11.3 mio. | 2.3 mio. | 21.2 mio. | 14.3 mio. | 18 | |
| 201801/01/2018 – 31/12/2018 | 9.2 mio. | 826 t. | 23.5 mio. | 16 mio. | 19 | |
| 201701/01/2017 – 31/12/2017 | 11.1 mio. | 2.9 mio. | 23.7 mio. | 16.2 mio. | 16 | |
| 201601/01/2016 – 31/12/2016 | 10.3 mio. | 3.4 mio. | 22.5 mio. | 14.3 mio. | 12 | |
| 201501/01/2015 – 31/12/2015 | 9 mio. | 1.7 mio. | 19.5 mio. | 10.9 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 11.8 mio. | 1.6 mio. | 22.7 mio. | 11.2 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 9.9 mio. | 3.5 mio. | 16.7 mio. | 10.6 mio. | 11 | |
| 201201/01/2012 – 31/12/2012 | 5.3 mio. | 1.5 mio. | 13 mio. | 7.1 mio. | 7 |
Compared to 855 companies in Ikke-specialiseret engroshandel
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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See the API documentationThe CVR number of Lars Haahr A/S is 26539668.
Lars Haahr A/S is owned by X-ACT ApS.
The management of Lars Haahr A/S consists of Lars Haahr.
The board of Lars Haahr A/S consists of Peter Helt Jacobsen Haahr, Lars Haahr and Malthe Victor Haahr, with Peter Helt Jacobsen Haahr as chair.
In 2025, Lars Haahr A/S reported a gross profit of DKK 6,625,221.
Lars Haahr A/S had 45 employees in 2018 according to the Danish CVR register.
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On September 22, 2026, the company changed its name from HOUSE OF DENMARK A/S to Lars Haahr A/S.
Lars Haahr A/S has published its annual report for 2025. Gross profit came to DKK 6,625,221, and the net result was DKK -4,407,310.
Lars Haahr A/S has published its annual report for 2024. Gross profit came to DKK 7,647,910, and the net result was DKK -2,896,691.
Lars Haahr A/S has published its annual report for 2023. Gross profit came to DKK 12,870,468, and the net result was DKK 757,905.
As of March 22, 2024, Malthe Victor Haahr has joined the board of directors of Lars Haahr A/S.
Lars Haahr A/S has published its annual report for 2022. Gross profit came to DKK 11,701,199, and the net result was DKK 1,550,946.
As of June 13, 2023, Mikkeline Johanne Haahr has joined the board of directors of Lars Haahr A/S.
As of June 13, 2023, Jeanette Haahr has left the board of directors of Lars Haahr A/S.
Lars Haahr A/S has published its annual report for 2021. Gross profit came to DKK 12,206,394, and the net result was DKK 1,950,201.
Lars Haahr A/S has published its annual report for 2020. Gross profit came to DKK 10,186,447, and the net result was DKK 1,258,173.
Lars Haahr A/S has published its annual report for 2019. Gross profit came to DKK 11,331,461, and the net result was DKK 2,323,137.
Lars Haahr A/S has published its annual report for 2018. Gross profit came to DKK 9,234,547, and the net result was DKK 825,752.
As of February 5, 2019, Lars Haahr has joined the board of directors of Lars Haahr A/S.
As of February 5, 2019, Jørn Haahr has left the board of directors of Lars Haahr A/S.
Lars Haahr A/S has published its annual report for 2017. Gross profit came to DKK 11,071,762, and the net result was DKK 2,915,615.
As of September 7, 2017, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of Lars Haahr A/S.
As of September 7, 2017, REVIPARTNER, VEJLE STATSAUTORISERET REVISIONSAKTIESELSKAB has stepped down as auditor of Lars Haahr A/S.
Lars Haahr A/S has published its annual report for 2016. Gross profit came to DKK 10,302,699, and the net result was DKK 3,416,869.
As of November 8, 2016, REVIPARTNER, VEJLE STATSAUTORISERET REVISIONSAKTIESELSKAB has been appointed auditor of Lars Haahr A/S.
As of November 8, 2016, Cedra Godkendt Revisionsaktieselskab has stepped down as auditor of Lars Haahr A/S.
As of June 10, 2016, Cedra Godkendt Revisionsaktieselskab has been appointed auditor of Lars Haahr A/S.
As of June 10, 2016, SAMVIRKENDE REVISORER ANDERS ROESGAARD - REGISTRERET REVISIONSAKTIESELSKAB has stepped down as auditor of Lars Haahr A/S.
Lars Haahr A/S has published its annual report for 2015. Gross profit came to DKK 8,987,626, and the net result was DKK 1,682,625.
Lars Haahr A/S has published its annual report for 2014. Gross profit came to DKK 11,831,866, and the net result was DKK 1,610,519.
Lars Haahr A/S has published its annual report for 2013. Gross profit came to DKK 9,946,918, and the net result was DKK 3,452,691.
As of May 12, 2014, Peter Helt Jacobsen Haahr has joined the board of directors of Lars Haahr A/S.
As of May 12, 2014, Jeanette Haahr has joined the board of directors of Lars Haahr A/S.
As of May 12, 2014, Signe Hansen Haahr has left the board of directors of Lars Haahr A/S.
Lars Haahr A/S has published its annual report for 2012. Gross profit came to DKK 5,260,666, and the net result was DKK 1,500,492.
As of December 10, 2009, SAMVIRKENDE REVISORER ANDERS ROESGAARD - REGISTRERET REVISIONSAKTIESELSKAB has been appointed auditor of Lars Haahr A/S.
As of December 10, 2009, JUT NR. 2180 A/S has stepped down as auditor of Lars Haahr A/S.
As of July 9, 2007, JUT NR. 2180 A/S has been appointed auditor of Lars Haahr A/S.
As of July 2, 2007, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of Lars Haahr A/S.
As of March 24, 2006, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of Lars Haahr A/S.
As of March 24, 2006, Preben Thorius Lund has stepped down as auditor of Lars Haahr A/S.
As of May 28, 2004, Lars Haahr is registered as director of Lars Haahr A/S.
As of May 27, 2004, Jørn Haahr has stepped down as director of Lars Haahr A/S.
As of April 2, 2002, Preben Thorius Lund has been appointed auditor of Lars Haahr A/S.
As of April 2, 2002, Jørn Haahr has joined the board of directors of Lars Haahr A/S.
As of April 2, 2002, Signe Hansen Haahr has joined the board of directors of Lars Haahr A/S.
As of April 2, 2002, Jørn Haahr is registered as director of Lars Haahr A/S.
As of April 2, 2002, X-ACT ApS is registered as an owner of Lars Haahr A/S with an ownership share of 100%.
Lars Haahr A/S was founded on April 2, 2002.
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