Owners, management and financials
CVR: 26457602
Secondary names: COOLSHOP A/S, COOLSHOP.DK A/S, COOLSHOP.COM A/S
Previous names: MM-DN ApS, ENTERTAINMENT TRADING ApS
DKK 1,431,046,000
Revenue
Net result: DKK 35,610,000
Brightfolk A/S (25-33,32%), Coolshop Holding ApS (66,66-89,99%)
CVR · view owners
Jacob Risgaard Eriksen, Mark Fjeldal Dalsgaard Nielsen
Board: Peter Haslund Wilhelmsson Tuure (chair) and 2 members
CVR · view management
Active
Founded 25 January 2002
CVR · view overview
360 employees
CVR · 2026
Owner registered: Brightfolk A/S
CVR · 26/04/2021
View the full event history
ENTERTAINMENT TRADING A/S is a Danish company of the type Aktieselskab based in Nørresundby, founded in 2002. The company is registered under the industry Anden ikke-specialiseret detailhandel. The company was previously named ENTERTAINMENT TRADING ApS and MM-DN ApS. The management consists of Jacob Risgaard Eriksen and Mark Fjeldal Dalsgaard Nielsen. The board consists of Peter Haslund Wilhelmsson Tuure (chair), Elisabeth Fjeldal Dalsgaard Nielsen and Mark Fjeldal Dalsgaard Nielsen. The company is owned by Brightfolk A/S and Coolshop Holding ApS. The company has 360 employees (2026). In 2025, the company reported revenue of DKK 1,431,046,000 and a net result of DKK 35,610,000 compared with DKK 40,569,000 the year before. Equity in the 2025 report amounted to DKK 230,540,000.
Source: annual report 2025, Danish Business Authority
The financial health of ENTERTAINMENT TRADING A/S appears stable, with a slight decline in profitability over recent years. Revenue has shown a consistent upward trend, increasing from 1,032 million DKK in 2021 to 1,431 million DKK in 2025, although profits peaked in 2022 at 83.9 million DKK before dropping to 35.6 million DKK in 2025. The company's equity has improved significantly, rising from 94.3 million DKK in 2021 to 230.5 million DKK in 2025, indicating a stronger balance sheet. However, the declining profit margins raise concerns about operational efficiency. Overall, ENTERTAINMENT TRADING A/S maintains a solid position within the non-specialized retail sector, but attention to profitability is essential for sustained growth.
AI-generated summary · Generated 07/03/2026
Selskabets formål er at drive detail- og engrosforretning samt i forbindelse hermed stående virksomhed. Herudover har Selskabet til formål at drive investeringsvirksomhed, herunder besidde kapitalandele, efter bestyrelsens skøn.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | 1.4 mia. | 35.6 mio. | 596.9 mio. | 230.5 mio. | 245 | |
| 202401/07/2023 – 30/06/2024 | 1.4 mia. | 40.6 mio. | 649.6 mio. | 216.4 mio. | 274 | |
| 202301/07/2022 – 30/06/2023 | 1.4 mia. | 13.3 mio. | 527.3 mio. | 175.3 mio. | 255 | |
| 202201/07/2021 – 30/06/2022 | 1.2 mia. | 83.9 mio. | 440.5 mio. | 178.5 mio. | 161 | |
| 202101/07/2020 – 30/06/2021 | 1 mia. | 43.8 mio. | 366.6 mio. | 94.3 mio. | 112 | |
| 202001/07/2019 – 30/06/2020 | - | 28.4 mio. | 211.6 mio. | 65.9 mio. | 161 | |
| 201901/07/2018 – 30/06/2019 | - | 15.6 mio. | 120.8 mio. | 47.9 mio. | 112 | |
| 201801/07/2017 – 30/06/2018 | - | 24.5 mio. | 115.2 mio. | 38.7 mio. | 108 | |
| 201701/07/2016 – 30/06/2017 | - | 16.6 mio. | 100.8 mio. | 40.6 mio. | 88 | |
| 201601/07/2015 – 30/06/2016 | - | 10 mio. | 75.8 mio. | 28.9 mio. | 63 | |
| 201501/07/2014 – 30/06/2015 | - | 1.8 mio. | 61.2 mio. | 19 mio. | 58 | |
| 201401/07/2013 – 30/06/2014 | - | 3 mio. | 53.4 mio. | 18.9 mio. | 55 | |
| 201301/07/2012 – 30/06/2013 | - | 6.8 mio. | 48.4 mio. | 16.4 mio. | 40 |
Compared to 7 companies in Anden ikke-specialiseret detailhandel
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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Read about the CDS scoreThe CVR number of ENTERTAINMENT TRADING A/S is 26457602.
ENTERTAINMENT TRADING A/S is owned by Brightfolk A/S and Coolshop Holding ApS.
The management of ENTERTAINMENT TRADING A/S consists of Jacob Risgaard Eriksen and Mark Fjeldal Dalsgaard Nielsen.
The board of ENTERTAINMENT TRADING A/S consists of Peter Haslund Wilhelmsson Tuure, Elisabeth Fjeldal Dalsgaard Nielsen and Mark Fjeldal Dalsgaard Nielsen, with Peter Haslund Wilhelmsson Tuure as chair.
In 2025, ENTERTAINMENT TRADING A/S reported revenue of DKK 1,431,046,000.
ENTERTAINMENT TRADING A/S had 360 employees in 2026 according to the Danish CVR register.
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As of February 6, 2026, Peter Haslund Wilhelmsson Tuure has joined the board of directors of ENTERTAINMENT TRADING A/S.
As of February 6, 2026, Elisabeth Fjeldal Dalsgaard Nielsen has joined the board of directors of ENTERTAINMENT TRADING A/S.
As of February 6, 2026, Mike Secher Dalsgaard Nielsen has left the board of directors of ENTERTAINMENT TRADING A/S.
As of February 5, 2026, Peter Haslund Wilhelmsson Tuure has left the board of directors of ENTERTAINMENT TRADING A/S.
ENTERTAINMENT TRADING A/S has published its annual report for 2025. Revenue came to DKK 1,431,046,000, and the net result was DKK 35,610,000.
ENTERTAINMENT TRADING A/S has published its annual report for 2024. Revenue came to DKK 1,435,914,000, and the net result was DKK 40,569,000.
As of March 13, 2024, EY Godkendt Revisionspartnerselskab has been appointed auditor of ENTERTAINMENT TRADING A/S.
As of March 13, 2024, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of ENTERTAINMENT TRADING A/S.
ENTERTAINMENT TRADING A/S has published its annual report for 2023. Revenue came to DKK 1,427,969,000, and the net result was DKK 13,305,000.
ENTERTAINMENT TRADING A/S has published its annual report for 2022. Revenue came to DKK 1,222,059,000, and the net result was DKK 83,886,000.
As of October 24, 2022, Peter Haslund Wilhelmsson Tuure has joined the board of directors of ENTERTAINMENT TRADING A/S.
As of October 24, 2022, Rasmus Haugaard has left the board of directors of ENTERTAINMENT TRADING A/S.
ENTERTAINMENT TRADING A/S has published its annual report for 2021. Revenue came to DKK 1,032,100,000, and the net result was DKK 43,764,000.
As of June 15, 2021, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of ENTERTAINMENT TRADING A/S.
As of June 15, 2021, KPMG P/S has stepped down as auditor of ENTERTAINMENT TRADING A/S.
As of April 26, 2021, Brightfolk A/S is registered as an owner of ENTERTAINMENT TRADING A/S with an ownership share of 25%.
As of April 15, 2021, Coolshop Holding ApS is registered as an owner of ENTERTAINMENT TRADING A/S with an ownership share of 66%.
As of April 7, 2021, Rasmus Haugaard has joined the board of directors of ENTERTAINMENT TRADING A/S.
As of April 7, 2021, Mike Secher Dalsgaard Nielsen has joined the board of directors of ENTERTAINMENT TRADING A/S.
As of April 7, 2021, Mark Fjeldal Dalsgaard Nielsen has joined the board of directors of ENTERTAINMENT TRADING A/S.
On April 7, 2021, the company changed its name from ENTERTAINMENT TRADING ApS to ENTERTAINMENT TRADING A/S.
As of March 22, 2021, John Romedahl has stepped down as director of ENTERTAINMENT TRADING A/S.
ENTERTAINMENT TRADING A/S has published its annual report for 2020. Gross profit came to DKK 70,788,000, and the net result was DKK 28,356,000.
As of March 9, 2020, John Romedahl is registered as director of ENTERTAINMENT TRADING A/S.
ENTERTAINMENT TRADING A/S has published its annual report for 2019. Gross profit came to DKK 52,383,000, and the net result was DKK 15,598,000.
As of March 28, 2019, KPMG P/S has been appointed auditor of ENTERTAINMENT TRADING A/S.
As of March 28, 2019, EY Godkendt Revisionspartnerselskab has stepped down as auditor of ENTERTAINMENT TRADING A/S.
ENTERTAINMENT TRADING A/S has published its annual report for 2018. Gross profit came to DKK 40,574,000, and the net result was DKK 24,469,000.
ENTERTAINMENT TRADING A/S has published its annual report for 2017. Gross profit came to DKK 47,440,000, and the net result was DKK 16,626,000.
ENTERTAINMENT TRADING A/S has published its annual report for 2016. Gross profit came to DKK 32,053,000, and the net result was DKK 10,003,000.
ENTERTAINMENT TRADING A/S has published its annual report for 2015. Gross profit came to DKK 20,718,000, and the net result was DKK 1,840,000.
ENTERTAINMENT TRADING A/S has published its annual report for 2014. Gross profit came to DKK 21,040,000, and the net result was DKK 3,037,000.
ENTERTAINMENT TRADING A/S has published its annual report for 2013. Gross profit came to DKK 19,853,000, and the net result was DKK 6,833,000.
As of February 21, 2013, Jacob Risgaard Eriksen is registered as director of ENTERTAINMENT TRADING A/S.
As of February 21, 2013, Mike Secher Dalsgaard Nielsen has stepped down as director of ENTERTAINMENT TRADING A/S.
As of December 31, 2010, EY Godkendt Revisionspartnerselskab has been appointed auditor of ENTERTAINMENT TRADING A/S.
As of December 31, 2010, REDMARK, GODKENDT REVISIONSPARTNERSELSKAB has stepped down as auditor of ENTERTAINMENT TRADING A/S.
As of May 23, 2006, REDMARK, GODKENDT REVISIONSPARTNERSELSKAB has been appointed auditor of ENTERTAINMENT TRADING A/S.
As of May 23, 2006, STATSAUTORISERET REVISIONSAKTIESELSKAB AF 29/12 1995. has stepped down as auditor of ENTERTAINMENT TRADING A/S.
As of June 26, 2003, STATSAUTORISERET REVISIONSAKTIESELSKAB AF 29/12 1995. has been appointed auditor of ENTERTAINMENT TRADING A/S.
As of June 26, 2003, JUT NR. 2180 A/S has stepped down as auditor of ENTERTAINMENT TRADING A/S.
On March 26, 2002, the company changed its name from MM-DN ApS to ENTERTAINMENT TRADING ApS.
As of March 25, 2002, Mark Fjeldal Dalsgaard Nielsen is registered as director of ENTERTAINMENT TRADING A/S.
As of January 25, 2002, JUT NR. 2180 A/S has been appointed auditor of ENTERTAINMENT TRADING A/S.
As of January 25, 2002, Mike Secher Dalsgaard Nielsen is registered as director of ENTERTAINMENT TRADING A/S.
ENTERTAINMENT TRADING A/S was founded on January 25, 2002.
3 news items and press releases
Sources: Via Ritzau and Danish news media. Links open at the source.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er besidde kapitalandele i datterselskaber og associerede selskaber samt at drive investeringsvirksomhed samt enhver i forbindelse hermed beslægtet virksomhed.
