Owners, management and financials
CVR: 26437016
DKK 2,838,419
Gross profit
Net result: DKK 355,974
J. JONASSON HOLDING ApS (50-66,65%), M. V. MADSEN HOLDING ApS (50-66,65%)
CVR · view owners
Jan Jonasson
Board: Mads Vestergaard Madsen (chair) and 3 members
CVR · view management
Active
Founded 17 January 2002
CVR · view overview
7 employees
CVR · 2026
Owner registered: J. JONASSON HOLDING ApS
CVR · 15/10/2012
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IN SPORT A/S is a Danish company of the type Aktieselskab based in Aarhus C, founded in 2002. The company is registered under the industry Detailhandel med sports- og fritidsudstyr. The management consists of Jan Jonasson. The board consists of Mads Vestergaard Madsen (chair), Jan Jonasson, Lene Østerberg and Malene Pedersen. The company is owned by J. JONASSON HOLDING ApS and M. V. MADSEN HOLDING ApS. The company has 7 employees (2026). In 2025, the company reported a gross profit of DKK 2,838,419 and a net result of DKK 355,974 compared with DKK 108,996 the year before. Equity in the 2025 report amounted to DKK 1,320,968.
Source: annual report 2025, Danish Business Authority
The financial health of IN SPORT A/S appears stable, with a consistent gross profit trend over the past five years, peaking at 2,932,171 DKK in 2021 before slightly declining to 2,838,419 DKK in 2025. Profitability has shown fluctuations, with a notable high of 842,358 DKK in 2021, but a decrease to 355,974 DKK in 2025 raises some concerns about profit margins. The company's equity has remained relatively stable, though it has decreased from 1,833,570 DKK in 2021 to 1,320,968 DKK in 2025, indicating potential challenges in maintaining financial strength. Overall, while IN SPORT A/S maintains a position in the sports and leisure equipment retail sector, its declining profit and equity trends warrant close monitoring.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive specialforretning indenfor sportsartikler samt anden i forbndelse hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/11/2024 – 31/10/2025 | 2.8 mio. | 356 t. | 5.8 mio. | 1.3 mio. | 5 | |
| 202401/11/2023 – 31/10/2024 | 2.4 mio. | 109 t. | 5.6 mio. | 1.4 mio. | 5 | |
| 202301/11/2022 – 31/10/2023 | 2.6 mio. | 457 t. | 5.6 mio. | 1.7 mio. | 5 | |
| 202201/11/2021 – 31/10/2022 | 2.2 mio. | 265 t. | 5.9 mio. | 1.6 mio. | 4 | |
| 202101/11/2020 – 31/10/2021 | 2.9 mio. | 842 t. | 5.6 mio. | 1.8 mio. | 4 | |
| 202001/11/2019 – 31/10/2020 | 2.7 mio. | 638 t. | 4.1 mio. | 1.4 mio. | 4 | |
| 201901/11/2018 – 31/10/2019 | 2.1 mio. | 238 t. | 4.3 mio. | 954 t. | 4 | |
| 201801/11/2017 – 31/10/2018 | 2.3 mio. | 415 t. | 4.2 mio. | 1.5 mio. | - | |
| 201701/11/2016 – 31/10/2017 | 1.7 mio. | -97 t. | 3.7 mio. | 1.1 mio. | - | |
| 201601/11/2015 – 31/10/2016 | 1.7 mio. | 2 t. | 4.1 mio. | 1.2 mio. | - | |
| 201501/11/2014 – 31/10/2015 | 3.3 mio. | 549 t. | 4.4 mio. | 1.2 mio. | - | |
| 201401/11/2013 – 31/10/2014 | 2.2 mio. | -351 t. | 5.3 mio. | 646 t. | - | |
| 201301/11/2012 – 31/10/2013 | 2.4 mio. | 324 t. | 4.9 mio. | 997 t. | - | |
| 201201/11/2011 – 31/10/2012 | - | - | 5.8 mio. | 853 t. | - |
Compared to 677 companies in Detailhandel med sports- og fritidsudstyr
Comparison is based on industry median values
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Set up monitoringThe CVR number of IN SPORT A/S is 26437016.
IN SPORT A/S is owned by J. JONASSON HOLDING ApS and M. V. MADSEN HOLDING ApS.
The management of IN SPORT A/S consists of Jan Jonasson.
The board of IN SPORT A/S consists of Mads Vestergaard Madsen, Jan Jonasson and Lene Østerberg, with Mads Vestergaard Madsen as chair.
In 2025, IN SPORT A/S reported a gross profit of DKK 2,838,419.
IN SPORT A/S had 7 employees in 2026 according to the Danish CVR register.
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IN SPORT A/S has published its annual report for 2025. Gross profit came to DKK 2,838,419, and the net result was DKK 355,974.
IN SPORT A/S has published its annual report for 2024. Gross profit came to DKK 2,359,307, and the net result was DKK 108,996.
IN SPORT A/S has published its annual report for 2023. Gross profit came to DKK 2,644,842, and the net result was DKK 457,271.
IN SPORT A/S has published its annual report for 2022. Gross profit came to DKK 2,233,920, and the net result was DKK 265,157.
IN SPORT A/S has published its annual report for 2021. Gross profit came to DKK 2,932,171, and the net result was DKK 842,358.
IN SPORT A/S has published its annual report for 2020. Gross profit came to DKK 2,727,921, and the net result was DKK 637,647.
IN SPORT A/S has published its annual report for 2019. Gross profit came to DKK 2,118,138, and the net result was DKK 238,373.
IN SPORT A/S has published its annual report for 2018. Gross profit came to DKK 2,314,690, and the net result was DKK 414,911.
IN SPORT A/S has published its annual report for 2017. Gross profit came to DKK 1,728,611, and the net result was DKK -97,028.
IN SPORT A/S has published its annual report for 2016. Gross profit came to DKK 1,719,612, and the net result was DKK 1,760.
IN SPORT A/S has published its annual report for 2015. Gross profit came to DKK 3,307,938, and the net result was DKK 549,365.
IN SPORT A/S has published its annual report for 2014. Gross profit came to DKK 2,165,816, and the net result was DKK -350,991.
IN SPORT A/S has published its annual report for 2013. Gross profit came to DKK 2,355,027, and the net result was DKK 323,778.
IN SPORT A/S has published its annual report for 2012.
As of October 15, 2012, Malene Pedersen has joined the board of directors of IN SPORT A/S.
As of October 15, 2012, Lene Østerberg has joined the board of directors of IN SPORT A/S.
As of October 15, 2012, John Basland has left the board of directors of IN SPORT A/S.
As of October 15, 2012, J. JONASSON HOLDING ApS is registered as an owner of IN SPORT A/S with an ownership share of 50%.
As of October 15, 2012, M. V. MADSEN HOLDING ApS is registered as an owner of IN SPORT A/S with an ownership share of 50%.
As of February 6, 2009, AROS STATSAUTORISEREDE REVISORER I/S has been appointed auditor of IN SPORT A/S.
As of February 6, 2009, MUNK & IVERSEN ApS has stepped down as auditor of IN SPORT A/S.
As of January 17, 2002, MUNK & IVERSEN ApS has been appointed auditor of IN SPORT A/S.
As of January 17, 2002, Mads Vestergaard Madsen has joined the board of directors of IN SPORT A/S.
As of January 17, 2002, Jan Jonasson has joined the board of directors of IN SPORT A/S.
As of January 17, 2002, John Basland has joined the board of directors of IN SPORT A/S.
As of January 17, 2002, Jan Jonasson is registered as director of IN SPORT A/S.
IN SPORT A/S was founded on January 17, 2002.
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