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ADFORM A/S

ADFORM A/S

CVR: 26434815

Growing 9% p.a.Large companyWell-established (24 yrs)Profitable

Previous names: COMMISSIONPARTNER ApS, ADFORM ApS

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About ADFORM A/S

ADFORM A/S is a Danish company of the type Aktieselskab based in København K, founded in 2002. The company is registered under the industry Computerprogrammering. The company was previously named ADFORM ApS and COMMISSIONPARTNER ApS. The management consists of Troels Philip Jensen. The company is owned by GCM HOLDING ApS, GRO Holding VIII ApS and VIA Equity Fund A K/S. The company has 41 employees. In 2025, the company reported revenue of DKK 103,370,000 and a net result of DKK 7,841,000 compared with DKK 9,279,000 the year before. Equity amounted to DKK 32,236,000.

ADFORM A/S demonstrates a stable financial health with a slight upward trend in revenue, reaching 103.37 million DKK in 2025, up from 88.61 million DKK in 2023. Profitability has fluctuated, peaking at 11.51 million DKK in 2021 but declining to 7.84 million DKK in 2025, indicating potential concerns with profit margins. The company's equity has shown volatility, decreasing from 49.23 million DKK in 2024 to 32.24 million DKK in 2025, which may raise concerns about financial stability. As a player in the computer programming industry, ADFORM A/S is positioned to leverage its growing revenue, but it must address its profit consistency and equity management to enhance its competitive standing.

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Overview

Company type
A/S
Aktieselskab
Address
Rosenborggade 15 2., 1130 København K
KØBENHAVN
1130 København K
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Founded
17.1.2002

Details

Industry
Computerprogrammering
Code: 621000
Employees
41 employees
38 FTE
(2018)
Capital
702.761,33 kr.

Contact

Phone
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Website
www.adform.com

Purpose

Selskabets formål er at udvikle, sælge og drive aktiviteter vedrørende internet reklameteknologi og marketingteknologi, at investere i dertil hørende teknologier og virksomheder mv., samt at yde dertil hørende services og anden relateret virksomhed.

Location

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FinancialsEUR

YearRevenueProfit/LossTotal AssetsEquityEmployeesReport
2025103.4 mio.7.8 mio.136.7 mio.32.2 mio.698
2024102.4 mio.9.3 mio.146.7 mio.49.2 mio.-
202388.6 mio.3.2 mio.133.6 mio.41.7 mio.-
202292.1 mio.5.9 mio.128.6 mio.38.4 mio.-
202187.4 mio.11.5 mio.140.3 mio.32.5 mio.-
202074.3 mio.1.9 mio.127.8 mio.22.8 mio.-
201972.8 mio.-7.7 mio.135.5 mio.20 mio.-
201867.9 mio.-13 mio.117.3 mio.-1.3 mio.-
201759.5 mio.-2.6 mio.106.7 mio.8 mio.-
2016391.5 mio.-41.8 mio.555.6 mio.47.9 mio.759
2015268.1 mio.-10 mio.332 mio.89.7 mio.51
2014-16.2 mio.197.1 mio.85.7 mio.27
2013-12.6 mio.116.2 mio.53.5 mio.23

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Industry Benchmarks

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Compared to 4.603 companies in Computerprogrammering

Revenue
Company103.4 mio.
Industry median938 t.
110.2x
Profit margin
Company7.6%
Industry median25.0%
3.3x below
Employees
Company698
Industry median3
232.7x
Equity ratio
Company23.6%
Industry median66.0%
2.8x below

Comparison is based on industry median values

Ownership

Owners
GCM HOLDING ApS
CVR: 35649867
25-33,32%
GRO Holding VIII ApS
CVR: 40404007
20-24,99%
VIA Equity Fund A K/S
CVR: 41774312
15-19,99%
ADFORM A/S
CVR: 26434815

Public contracts

1 public tender won

Tender for Contract for Delivery of Ad Server and Demand Side Platform (DSP) Services
Danske Spil A/S22/11/202317.598.762 kr.

Sources: TED (the EU tender database) and udbud.dk

Management

Directors

Troels Philip Jensen(ADM. DIR.)

Board

Torben Brandt Munch(FORMAND)
Lars Christian Lunde(NÆSTFORMAND)
Barbara Gohar Daliri Freyduni(BESTYRELSESMEDLEM)
Gustav Christen Asmussen Mellentin(BESTYRELSESMEDLEM)
John Helmsøe-Zinck(BESTYRELSESMEDLEM)

PEP screening

Screen owners and management against the Danish FSA's official PEP lists

Founders

Gustav Christen Asmussen Mellentin

Production units (1)

ADFORM A/S
P-no: 1008907095
Rosenborggade 15 2., 1130, København K
Computerprogrammering
41 employees

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History

74 events
2026
ADFORM A/S updates contact informationJun 1, 2026

Contact info changed: new phone: 35357100, new website: www.adform.com (June 1, 2026).

ADFORM A/S updates contact informationApr 21, 2026

Contact info changed: new phone: 35357100, new website: www.adform.com (April 21, 2026).

ADFORM A/S: The 2025 annual report is outMar 25, 2026

ADFORM A/S has published its annual report for 2025. Revenue came to DKK 103,370,000, and the net result was DKK 7,841,000.

2025
Lars Christian Lunde joins the board of ADFORM A/SNov 24, 2025

As of November 24, 2025, Lars Christian Lunde has joined the board of directors of ADFORM A/S.

Lars Dybkjær leaves the board of ADFORM A/SNov 24, 2025

As of November 24, 2025, Lars Dybkjær has left the board of directors of ADFORM A/S.

ADFORM A/S: The 2024 annual report is outMar 27, 2025

ADFORM A/S has published its annual report for 2024. Revenue came to DKK 102,387,000, and the net result was DKK 9,279,000.

2024
Lars Christian Salvador Duus steps down as director of ADFORM A/SNov 15, 2024

As of November 15, 2024, Lars Christian Salvador Duus has stepped down as director of ADFORM A/S.

Maria Helene Hjorth leaves the board of ADFORM A/SMay 27, 2024

As of May 27, 2024, Maria Helene Hjorth has left the board of directors of ADFORM A/S.

ADFORM A/S: The 2023 annual report is outApr 10, 2024

ADFORM A/S has published its annual report for 2023. Revenue came to DKK 88,613,000, and the net result was DKK 3,248,000.

2023
ADFORM A/S wins public contractNov 22, 2023

ADFORM A/S has won the tender "Tender for Contract for Delivery of Ad Server and Demand Side Platform (DSP) Services" issued by Danske Spil A/S worth 17,598,762 DKK.

ADFORM A/S: The 2022 annual report is outApr 11, 2023

ADFORM A/S has published its annual report for 2022. Revenue came to DKK 92,055,000, and the net result was DKK 5,859,000.

2022
ADFORM A/S: The 2021 annual report is outMay 10, 2022

ADFORM A/S has published its annual report for 2021. Revenue came to DKK 87,440,000, and the net result was DKK 11,513,000.

Gustav Christen Asmussen Mellentin joins the board of ADFORM A/SMar 23, 2022

As of March 23, 2022, Gustav Christen Asmussen Mellentin has joined the board of directors of ADFORM A/S.

Maria Helene Hjorth joins the board of ADFORM A/SMar 23, 2022

As of March 23, 2022, Maria Helene Hjorth has joined the board of directors of ADFORM A/S.

Jakob Toftgaard Bak leaves the board of ADFORM A/SMar 23, 2022

As of March 23, 2022, Jakob Toftgaard Bak has left the board of directors of ADFORM A/S.

2021
Barbara Gohar Daliri Freyduni joins the board of ADFORM A/SSep 1, 2021

As of September 1, 2021, Barbara Gohar Daliri Freyduni has joined the board of directors of ADFORM A/S.

Lars Christian Lunde leaves the board of ADFORM A/SSep 1, 2021

As of September 1, 2021, Lars Christian Lunde has left the board of directors of ADFORM A/S.

ADFORM A/S: The 2020 annual report is outMar 15, 2021

ADFORM A/S has published its annual report for 2020. Revenue came to DKK 74,328,000, and the net result was DKK 1,870,000.

John Helmsøe-Zinck joins the board of ADFORM A/SMar 15, 2021

As of March 15, 2021, John Helmsøe-Zinck has joined the board of directors of ADFORM A/S.

Peter Thorlund Haahr leaves the board of ADFORM A/SMar 15, 2021

As of March 15, 2021, Peter Thorlund Haahr has left the board of directors of ADFORM A/S.

2020
VIA Equity Fund A K/S registered as owner of ADFORM A/SNov 19, 2020

As of November 19, 2020, VIA Equity Fund A K/S is registered as an owner of ADFORM A/S with an ownership share of 15%.

ADFORM A/S: The 2019 annual report is outJun 4, 2020

ADFORM A/S has published its annual report for 2019. Revenue came to DKK 72,780,000, and the net result was DKK -7,718,000.

Troels Philip Jensen joins ADFORM A/S as adm. dir.Apr 1, 2020

As of April 1, 2020, Troels Philip Jensen is registered as adm. dir. of ADFORM A/S.

Gustav Christen Asmussen Mellentin steps down as adm. dir. of ADFORM A/SApr 1, 2020

As of April 1, 2020, Gustav Christen Asmussen Mellentin has stepped down as adm. dir. of ADFORM A/S.

2019
Harvey Goldhersz joins the board of ADFORM A/SSep 18, 2019

As of September 18, 2019, Harvey Goldhersz has joined the board of directors of ADFORM A/S.

Harvey Goldhersz leaves the board of ADFORM A/SSep 18, 2019

As of September 18, 2019, Harvey Goldhersz has left the board of directors of ADFORM A/S.

Lars Christian Salvador Duus joins ADFORM A/S as directorJun 28, 2019

As of June 28, 2019, Lars Christian Salvador Duus is registered as director of ADFORM A/S.

Karsten Bjerregaard Pedersen steps down as director of ADFORM A/SJun 28, 2019

As of June 28, 2019, Karsten Bjerregaard Pedersen has stepped down as director of ADFORM A/S.

ADFORM A/S: The 2018 annual report is outMay 1, 2019

ADFORM A/S has published its annual report for 2018. Revenue came to DKK 67,881,000, and the net result was DKK -13,010,000.

Torben Brandt Munch joins the board of ADFORM A/SApr 30, 2019

As of April 30, 2019, Torben Brandt Munch has joined the board of directors of ADFORM A/S.

Lars Dybkjær joins the board of ADFORM A/SApr 30, 2019

As of April 30, 2019, Lars Dybkjær has joined the board of directors of ADFORM A/S.

Peter Thorlund Haahr joins the board of ADFORM A/SApr 30, 2019

As of April 30, 2019, Peter Thorlund Haahr has joined the board of directors of ADFORM A/S.

Lars Christian Lunde joins the board of ADFORM A/SApr 30, 2019

As of April 30, 2019, Lars Christian Lunde has joined the board of directors of ADFORM A/S.

Lars Holtug leaves the board of ADFORM A/SApr 30, 2019

As of April 30, 2019, Lars Holtug has left the board of directors of ADFORM A/S.

Hermann Valur Haraldsson leaves the board of ADFORM A/SApr 30, 2019

As of April 30, 2019, Hermann Valur Haraldsson has left the board of directors of ADFORM A/S.

Peter Lorens Ravn leaves the board of ADFORM A/SApr 30, 2019

As of April 30, 2019, Peter Lorens Ravn has left the board of directors of ADFORM A/S.

Lars Fløe Nielsen leaves the board of ADFORM A/SApr 30, 2019

As of April 30, 2019, Lars Fløe Nielsen has left the board of directors of ADFORM A/S.

GRO Holding VIII ApS registered as owner of ADFORM A/SApr 4, 2019

As of April 4, 2019, GRO Holding VIII ApS is registered as an owner of ADFORM A/S with an ownership share of 20%.

2018
ADFORM A/S: The 2017 annual report is outMay 29, 2018

ADFORM A/S has published its annual report for 2017. Revenue came to DKK 59,493,000, and the net result was DKK -2,582,000.

Karsten Bjerregaard Pedersen joins ADFORM A/S as directorApr 1, 2018

As of April 1, 2018, Karsten Bjerregaard Pedersen is registered as director of ADFORM A/S.

Jakob Toftgaard Bak steps down as director of ADFORM A/SApr 1, 2018

As of April 1, 2018, Jakob Toftgaard Bak has stepped down as director of ADFORM A/S.

Hermann Valur Haraldsson joins the board of ADFORM A/SMar 2, 2018

As of March 2, 2018, Hermann Valur Haraldsson has joined the board of directors of ADFORM A/S.

Lars Fløe Nielsen joins the board of ADFORM A/SMar 2, 2018

As of March 2, 2018, Lars Fløe Nielsen has joined the board of directors of ADFORM A/S.

Stefan Juricic leaves the board of ADFORM A/SMar 2, 2018

As of March 2, 2018, Stefan Juricic has left the board of directors of ADFORM A/S.

2017
Lars Holtug joins the board of ADFORM A/SDec 19, 2017

As of December 19, 2017, Lars Holtug has joined the board of directors of ADFORM A/S.

Peter Lorens Ravn joins the board of ADFORM A/SDec 19, 2017

As of December 19, 2017, Peter Lorens Ravn has joined the board of directors of ADFORM A/S.

Peter Thorlund Haahr leaves the board of ADFORM A/SDec 19, 2017

As of December 19, 2017, Peter Thorlund Haahr has left the board of directors of ADFORM A/S.

ADFORM A/S: The 2016 annual report is outMay 30, 2017

ADFORM A/S has published its annual report for 2016. Revenue came to DKK 391,493,000, and the net result was DKK -41,831,000.

2016
ADFORM A/S appoints new auditorAug 16, 2016

As of August 16, 2016, EY Godkendt Revisionspartnerselskab has been appointed auditor of ADFORM A/S.

Auditor steps down at ADFORM A/SAug 16, 2016

As of August 16, 2016, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of ADFORM A/S.

ADFORM A/S: The 2015 annual report is outMay 9, 2016

ADFORM A/S has published its annual report for 2015. Revenue came to DKK 268,052,000, and the net result was DKK -10,001,000.

2015
Stefan Juricic joins the board of ADFORM A/SDec 28, 2015

As of December 28, 2015, Stefan Juricic has joined the board of directors of ADFORM A/S.

Gustav Christen Asmussen Mellentin leaves the board of ADFORM A/SDec 28, 2015

As of December 28, 2015, Gustav Christen Asmussen Mellentin has left the board of directors of ADFORM A/S.

ADFORM ApS changes name to ADFORM A/SDec 28, 2015

On December 28, 2015, the company changed its name from ADFORM ApS to ADFORM A/S.

ADFORM A/S: The 2014 annual report is outMay 20, 2015

ADFORM A/S has published its annual report for 2014. Gross profit came to DKK 49,670,000, and the net result was DKK 16,208,000.

2014
ADFORM A/S: The 2013 annual report is outApr 28, 2014

ADFORM A/S has published its annual report for 2013. Gross profit came to DKK 35,965,000, and the net result was DKK 12,649,000.

GCM HOLDING ApS registered as owner of ADFORM A/SApr 9, 2014

As of April 9, 2014, GCM HOLDING ApS is registered as an owner of ADFORM A/S with an ownership share of 25%.

2013
ADFORM A/S: The 2012 annual report is outApr 2, 2013

ADFORM A/S has published its annual report for 2012.

2011
ADFORM A/S appoints new auditorOct 13, 2011

As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of ADFORM A/S.

Auditor steps down at ADFORM A/SOct 13, 2011

As of October 13, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of ADFORM A/S.

Jesper Hørsholt leaves the board of ADFORM A/SMay 25, 2011

As of May 25, 2011, Jesper Hørsholt has left the board of directors of ADFORM A/S.

2010
ADFORM A/S appoints new auditorJan 26, 2010

As of January 26, 2010, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of ADFORM A/S.

Auditor steps down at ADFORM A/SJan 26, 2010

As of January 26, 2010, ADMINISTRATIONSSELSKABET AF 13. JANUAR 2010 ApS has stepped down as auditor of ADFORM A/S.

2009
Jakob Toftgaard Bak joins the board of ADFORM A/SNov 30, 2009

As of November 30, 2009, Jakob Toftgaard Bak has joined the board of directors of ADFORM A/S.

Gustav Christen Asmussen Mellentin joins the board of ADFORM A/SNov 30, 2009

As of November 30, 2009, Gustav Christen Asmussen Mellentin has joined the board of directors of ADFORM A/S.

Jesper Hørsholt joins the board of ADFORM A/SNov 30, 2009

As of November 30, 2009, Jesper Hørsholt has joined the board of directors of ADFORM A/S.

Peter Thorlund Haahr joins the board of ADFORM A/SNov 30, 2009

As of November 30, 2009, Peter Thorlund Haahr has joined the board of directors of ADFORM A/S.

2005
ADFORM A/S appoints new auditorFeb 10, 2005

As of February 10, 2005, ADMINISTRATIONSSELSKABET AF 13. JANUAR 2010 ApS has been appointed auditor of ADFORM A/S.

Auditor steps down at ADFORM A/SFeb 10, 2005

As of February 10, 2005, CJ Partnership I/S has stepped down as auditor of ADFORM A/S.

2003
COMMISSIONPARTNER ApS changes name to ADFORM ApSApr 8, 2003

On April 8, 2003, the company changed its name from COMMISSIONPARTNER ApS to ADFORM ApS.

2002
ADFORM A/S appoints new auditorJan 17, 2002

As of January 17, 2002, CJ Partnership I/S has been appointed auditor of ADFORM A/S.

Jakob Toftgaard Bak joins ADFORM A/S as directorJan 17, 2002

As of January 17, 2002, Jakob Toftgaard Bak is registered as director of ADFORM A/S.

Gustav Christen Asmussen Mellentin joins ADFORM A/S as adm. dir.Jan 17, 2002

As of January 17, 2002, Gustav Christen Asmussen Mellentin is registered as adm. dir. of ADFORM A/S.

ADFORM A/S is foundedJan 17, 2002

ADFORM A/S was founded on January 17, 2002.

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