Owners, management and financials
CVR: 25493796
Secondary names: EventForce Salgsklar butik ApS, EventForce Retail ApS
DKK 53,096,445
Gross profit
Net result: DKK 1,748,105
EventForce Group ApS (100%)
CVR · view owners
Anders Sonne Hyrup, Henrik Feldborg-Zethner
CVR · view management
Active
Founded 1 July 2000
CVR · view overview
409 employees
CVR · 2018
Director registered: Henrik Feldborg-Zethner
CVR · 24/06/2025
View the full event history
EventForce Retail Salgsklar butik ApS is a Danish company of the type Anpartsselskab based in Aalborg SV, founded in 2000. The company is registered under the industry Andre forretningsserviceaktiviteter i.a.n.. The management consists of Anders Sonne Hyrup and Henrik Feldborg-Zethner. The company is owned by EventForce Group ApS. The company has 409 employees (2018). In 2025, the company reported a gross profit of DKK 53,096,445 and a net result of DKK 1,748,105 compared with DKK 3,414,332 the year before. Equity in the 2025 report amounted to DKK -1,323,907.
Source: annual report 2025, Danish Business Authority
The financial health of EventForce Retail Salgsklar butik ApS shows a concerning trend, particularly with a significant drop in equity to -1,323,907 DKK in 2025, indicating potential solvency issues. Despite experiencing a gross profit increase from 14,639,469 DKK in 2022 to 53,096,445 DKK in 2025, the company's profit has declined from 5,633,491 DKK in 2021 to 1,748,105 DKK in 2025, reflecting challenges in maintaining profitability. The fluctuating gross profit margins suggest operational inconsistencies, while the negative equity raises concerns about long-term sustainability. As a player in the broader business services industry, the company may need to address its financial stability to enhance its competitive position.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at lave butiksaktiviteter, herunder samplinger, demo og merchandising aktivitet samt dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/10/2024 – 30/09/2025 | 53.1 mio. | 1.7 mio. | 20.9 mio. | -1.3 mio. | 118 | |
| 202401/10/2023 – 30/09/2024 | 18.8 mio. | 3.4 mio. | 32.5 mio. | 7.5 mio. | 190 | |
| 202301/10/2022 – 30/09/2023 | 18.5 mio. | 3.9 mio. | 31.9 mio. | 8.1 mio. | 182 | |
| 202201/10/2021 – 30/09/2022 | 14.6 mio. | 3.3 mio. | 30.1 mio. | 8.2 mio. | 170 | |
| 202101/10/2020 – 30/09/2021 | 16.3 mio. | 5.6 mio. | 23.7 mio. | 8.9 mio. | 160 | |
| 202001/10/2019 – 30/09/2020 | 14.4 mio. | 4 mio. | 21.7 mio. | 7.2 mio. | 144 | |
| 201901/10/2018 – 30/09/2019 | 13.9 mio. | 3.1 mio. | 19.1 mio. | 5.7 mio. | 149 | |
| 201801/10/2017 – 30/09/2018 | 14.8 mio. | 4.7 mio. | 14.5 mio. | 6.6 mio. | 139 | |
| 201701/10/2016 – 30/09/2017 | 13.1 mio. | 4.4 mio. | 11.8 mio. | 5.7 mio. | 140 | |
| 201601/10/2015 – 30/09/2016 | 8.5 mio. | 1.6 mio. | 8.7 mio. | 2.2 mio. | - | |
| 201501/10/2014 – 30/09/2015 | 6.1 mio. | 2.1 mio. | 9.6 mio. | 2.6 mio. | - | |
| 201401/10/2013 – 30/09/2014 | 6.6 mio. | 2.9 mio. | 10.3 mio. | 3.6 mio. | - | |
| 201301/10/2012 – 30/09/2013 | 4.2 mio. | 1.6 mio. | 6.2 mio. | 2.3 mio. | - | |
| 201201/10/2011 – 30/09/2012 | 2.8 mio. | 222 t. | 5 mio. | 661 t. | - |
Compared to 759 companies in Andre forretningsserviceaktiviteter i.a.n.
Comparison is based on industry median values
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Set up monitoringThe CVR number of EventForce Retail Salgsklar butik ApS is 25493796.
EventForce Retail Salgsklar butik ApS is owned by EventForce Group ApS.
The management of EventForce Retail Salgsklar butik ApS consists of Anders Sonne Hyrup and Henrik Feldborg-Zethner.
In 2025, EventForce Retail Salgsklar butik ApS reported a gross profit of DKK 53,096,445.
EventForce Retail Salgsklar butik ApS had 409 employees in 2018 according to the Danish CVR register.
EventForce Retail Salgsklar butik ApS was founded on 1 July 2000.
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EventForce Retail Salgsklar butik ApS has published its annual report for 2025. Gross profit came to DKK 53,096,445, and the net result was DKK 1,748,105.
As of June 24, 2025, Anders Sonne Hyrup has left the board of directors of EventForce Retail Salgsklar butik ApS.
As of June 24, 2025, Henrik Feldborg-Zethner has left the board of directors of EventForce Retail Salgsklar butik ApS.
As of June 24, 2025, Henriette Honorè Feldborg-Zethner has left the board of directors of EventForce Retail Salgsklar butik ApS.
As of June 24, 2025, Eva Sonne Hyrup has left the board of directors of EventForce Retail Salgsklar butik ApS.
As of June 24, 2025, Henrik Feldborg-Zethner is registered as director of EventForce Retail Salgsklar butik ApS.
As of March 2, 2025, EventForce Group ApS is registered as an owner of EventForce Retail Salgsklar butik ApS with an ownership share of 100%.
EventForce Retail Salgsklar butik ApS has published its annual report for 2024. Gross profit came to DKK 18,776,112, and the net result was DKK 3,414,332.
EventForce Retail Salgsklar butik ApS has published its annual report for 2023. Gross profit came to DKK 18,509,478, and the net result was DKK 3,873,914.
EventForce Retail Salgsklar butik ApS has published its annual report for 2022. Gross profit came to DKK 14,639,469, and the net result was DKK 3,310,883.
EventForce Retail Salgsklar butik ApS has published its annual report for 2021. Gross profit came to DKK 16,282,216, and the net result was DKK 5,633,491.
EventForce Retail Salgsklar butik ApS has published its annual report for 2020. Gross profit came to DKK 14,371,476, and the net result was DKK 4,034,441.
EventForce Retail Salgsklar butik ApS has published its annual report for 2019. Gross profit came to DKK 13,862,826, and the net result was DKK 3,124,403.
EventForce Retail Salgsklar butik ApS has published its annual report for 2018. Gross profit came to DKK 14,825,495, and the net result was DKK 4,741,886.
EventForce Retail Salgsklar butik ApS has published its annual report for 2017. Gross profit came to DKK 13,136,852, and the net result was DKK 4,365,591.
EventForce Retail Salgsklar butik ApS has published its annual report for 2016. Gross profit came to DKK 8,519,407, and the net result was DKK 1,623,824.
As of February 24, 2017, Anders Sonne Hyrup has joined the board of directors of EventForce Retail Salgsklar butik ApS.
As of February 24, 2017, Henriette Honorè Feldborg-Zethner has joined the board of directors of EventForce Retail Salgsklar butik ApS.
As of February 24, 2017, Eva Sonne Hyrup has joined the board of directors of EventForce Retail Salgsklar butik ApS.
As of February 24, 2017, Ulrik Permin Boss has left the board of directors of EventForce Retail Salgsklar butik ApS.
EventForce Retail Salgsklar butik ApS has published its annual report for 2015. Gross profit came to DKK 6,119,937, and the net result was DKK 2,082,709.
EventForce Retail Salgsklar butik ApS has published its annual report for 2014. Gross profit came to DKK 6,608,673, and the net result was DKK 2,860,965.
EventForce Retail Salgsklar butik ApS has published its annual report for 2013. Gross profit came to DKK 4,189,667, and the net result was DKK 1,597,105.
EventForce Retail Salgsklar butik ApS has published its annual report for 2012. Gross profit came to DKK 2,838,641, and the net result was DKK 222,395.
As of September 29, 2010, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of EventForce Retail Salgsklar butik ApS.
As of September 29, 2010, VICH 2938 A/S has stepped down as auditor of EventForce Retail Salgsklar butik ApS.
As of October 10, 2008, Anders Sonne Hyrup is registered as adm. dir. of EventForce Retail Salgsklar butik ApS.
As of October 10, 2008, Ulrik Permin Boss has stepped down as director of EventForce Retail Salgsklar butik ApS.
As of September 1, 2006, VICH 2938 A/S has been appointed auditor of EventForce Retail Salgsklar butik ApS.
As of September 1, 2006, ANDERSEN HÜBERTZ KIRKHOFF STATSAUTORISERET REVISIONSAKTIESELSKAB has stepped down as auditor of EventForce Retail Salgsklar butik ApS.
As of June 19, 2006, Teddy Brandt Kierkegaard has left the board of directors of EventForce Retail Salgsklar butik ApS.
As of April 1, 2004, Ulrik Permin Boss is registered as director of EventForce Retail Salgsklar butik ApS.
As of March 30, 2004, Steen Lauge Kokkenborg has stepped down as director of EventForce Retail Salgsklar butik ApS.
As of October 1, 2002, Steen Lauge Kokkenborg is registered as director of EventForce Retail Salgsklar butik ApS.
As of October 1, 2002, Ulrik Permin Boss has stepped down as adm. dir. of EventForce Retail Salgsklar butik ApS.
As of October 1, 2002, Stephan Pors Knudsen has stepped down as director of EventForce Retail Salgsklar butik ApS.
As of March 1, 2002, Ulrik Permin Boss is registered as adm. dir. of EventForce Retail Salgsklar butik ApS.
As of March 1, 2002, Stephan Pors Knudsen is registered as director of EventForce Retail Salgsklar butik ApS.
As of March 1, 2002, Amalie Lerche-Lerchenborg has stepped down as director of EventForce Retail Salgsklar butik ApS.
As of July 1, 2000, ANDERSEN HÜBERTZ KIRKHOFF STATSAUTORISERET REVISIONSAKTIESELSKAB has been appointed auditor of EventForce Retail Salgsklar butik ApS.
As of July 1, 2000, Ulrik Permin Boss has joined the board of directors of EventForce Retail Salgsklar butik ApS.
As of July 1, 2000, Teddy Brandt Kierkegaard has joined the board of directors of EventForce Retail Salgsklar butik ApS.
As of July 1, 2000, Henrik Feldborg-Zethner has joined the board of directors of EventForce Retail Salgsklar butik ApS.
As of July 1, 2000, Amalie Lerche-Lerchenborg is registered as director of EventForce Retail Salgsklar butik ApS.
EventForce Retail Salgsklar butik ApS was founded on July 1, 2000.
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