Owners, management and financials
CVR: 25380088
Secondary names: SØTORVSMAGASINET A/S, SUPER SNEHVIDE A/S, EXPERT 2TAL BUTIKSSELSKAB A/S
Previous names: DNL 2120 ApS, SNEHVIDE A/S, EXPERT RETAIL DANMARK A/S
DKK 3,792,374,000
Revenue
Net result: DKK 47,713,000
Power International AS (100%)
CVR · view owners
Jesper Boysen
Board: Ronny Blomseth (chair) and 2 members
CVR · view management
Active
Founded 4 May 2000
CVR · view overview
658 employees
CVR · 2018
Owner registered: Power International AS
CVR · 24/04/2018
View the full event history
POWER A/S is a Danish company of the type Aktieselskab based in Glostrup, founded in 2000. The company is registered under the industry Detailhandel med elektriske husholdningsapparater. The company was previously named EXPERT RETAIL DANMARK A/S and SNEHVIDE A/S. The management consists of Jesper Boysen. The board consists of Ronny Blomseth (chair), Trond Kåre Gulbrandsen and Øyvind Flygind. The company is owned by Power International AS. The company has 658 employees (2018). In 2025, the company reported revenue of DKK 3,792,374,000 and a net result of DKK 47,713,000 compared with DKK 21,232,000 the year before. Equity in the 2025 report amounted to DKK 384,299,000.
Source: annual report 2025, Danish Business Authority
POWER A/S demonstrates a positive financial trajectory, with revenue increasing from 3.34 billion DKK in 2023 to 3.79 billion DKK in 2025, alongside a significant profit rise from 15.96 million DKK to 47.71 million DKK during the same period. The company has successfully recovered from a loss in 2022, showcasing improved profitability and a solid equity position that grew to 384.3 million DKK in 2025. Despite fluctuations in profit margins, the overall trend indicates a strengthening financial health, positioning POWER A/S favorably within the electrical household appliance retail sector. However, ongoing monitoring of operational efficiency and market conditions will be essential to sustain this growth.
AI-generated summary · Generated 05/06/2026
Selskabets formål er at drive detailhandel med salg og udlejning af udvalgsvarer og hermed forbundne serviceydelser.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 3.8 mia. | 47.7 mio. | 784.9 mio. | 384.3 mio. | 737 | |
| 202401/01/2024 – 31/12/2024 | 3.5 mia. | 21.2 mio. | 654.5 mio. | 336.6 mio. | 728 | |
| 202301/01/2023 – 31/12/2023 | 3.3 mia. | 16 mio. | 813.7 mio. | 315.4 mio. | 729 | |
| 202201/01/2022 – 31/12/2022 | 3.4 mia. | -13.5 mio. | 761.5 mio. | 299.4 mio. | 678 | |
| 202101/01/2021 – 31/12/2021 | 3.4 mia. | 131.5 mio. | 711.8 mio. | 312.9 mio. | 651 | |
| 202001/01/2020 – 31/12/2020 | 3.1 mia. | 22.7 mio. | 460.7 mio. | 181.4 mio. | 589 | |
| 201901/01/2019 – 31/12/2019 | 2.2 mia. | -3.1 mio. | 487.5 mio. | 158.7 mio. | 489 | |
| 201801/01/2018 – 31/12/2018 | 2.1 mia. | -7.6 mio. | 403.6 mio. | 161.8 mio. | 400 | |
| 201701/01/2017 – 31/12/2017 | 2 mia. | -138.3 mio. | 436.2 mio. | -448.8 mio. | 428 | |
| 201601/01/2016 – 31/12/2016 | 1.4 mia. | -89.4 mio. | 254.6 mio. | -310.4 mio. | 333 | |
| 201501/01/2015 – 31/12/2015 | 1.1 mia. | -131.6 mio. | 227.6 mio. | -221 mio. | 209 | |
| 201401/01/2014 – 31/12/2014 | 1.7 mia. | -161.1 mio. | 270.4 mio. | -89.4 mio. | 255 | |
| 201301/01/2013 – 31/12/2013 | 612.6 mio. | -65.6 mio. | 197 mio. | -31.6 mio. | 204 |
Compared to 238 companies in Detailhandel med elektriske husholdningsapparater
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
4 public tenders won
Sources: TED (the EU tender database) and udbud.dk
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See the API documentationThe CVR number of POWER A/S is 25380088.
POWER A/S is owned by Power International AS.
The management of POWER A/S consists of Jesper Boysen.
The board of POWER A/S consists of Ronny Blomseth, Trond Kåre Gulbrandsen and Øyvind Flygind, with Ronny Blomseth as chair.
In 2025, POWER A/S reported revenue of DKK 3,792,374,000.
POWER A/S had 658 employees in 2018 according to the Danish CVR register.
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As of August 27, 2026, Jesper Dahl has left the board of directors of POWER A/S.
POWER A/S has published its annual report for 2025. Revenue came to DKK 3,792,374,000, and the net result was DKK 47,713,000.
POWER A/S has won the tender "Offentligt udbud af hårde hvidevarer til Boligkontoret Århus" issued by Boligkontoret Århus worth 10,000,000 DKK.
POWER A/S has published its annual report for 2024. Revenue came to DKK 3,474,286,000, and the net result was DKK 21,232,000.
POWER A/S has won the tender "Indkøb af hårde hvidevarer til Kolding Kommune" issued by Kolding kommune worth 12,000,000 DKK.
POWER A/S has won the tender "Offentligt udbud af Rammeaftale for indkøb af Hårde Hvidevarer og andre husholdningsartikler" issued by Forsvarsministeriets Ejendomsstyrelse worth 24,000,000 DKK.
POWER A/S has won the tender "Banegårdspladsen Brønderslev - udbud af fagentrepriser" issued by Ejendomsselskabet Brønderslev ApS worth 3,640,984 DKK.
POWER A/S has published its annual report for 2023. Revenue came to DKK 3,338,377,000, and the net result was DKK 15,962,000.
POWER A/S has published its annual report for 2022. Revenue came to DKK 3,384,846,000, and the net result was DKK -13,528,000.
POWER A/S has published its annual report for 2021. Revenue came to DKK 3,419,980,000, and the net result was DKK 131,515,000.
POWER A/S has published its annual report for 2020. Revenue came to DKK 3,088,921,000, and the net result was DKK 22,741,000.
POWER A/S has published its annual report for 2019. Revenue came to DKK 2,235,840,000, and the net result was DKK -3,134,000.
POWER A/S has published its annual report for 2018. Revenue came to DKK 2,071,219,000, and the net result was DKK -7,606,000.
POWER A/S has published its annual report for 2017. Revenue came to DKK 1,998,647,000, and the net result was DKK -138,334,000.
As of May 14, 2018, Trond Kåre Gulbrandsen has joined the board of directors of POWER A/S.
As of May 14, 2018, Per Øyvind Sørsveen has left the board of directors of POWER A/S.
As of April 24, 2018, is registered as an owner of POWER A/S with an ownership share of 100%.
POWER A/S has published its annual report for 2016. Revenue came to DKK 1,429,559,000, and the net result was DKK -89,412,000.
POWER A/S has published its annual report for 2015. Revenue came to DKK 1,057,611,000, and the net result was DKK -131,592,000.
On May 28, 2015, the company changed its name from EXPERT RETAIL DANMARK A/S to POWER A/S.
POWER A/S has published its annual report for 2014. Revenue came to DKK 1,692,205,000, and the net result was DKK -161,097,000.
As of October 31, 2014, Ronny Blomseth has joined the board of directors of POWER A/S.
As of October 31, 2014, Lars Christensen has left the board of directors of POWER A/S.
As of July 1, 2014, KPMG P/S has been appointed auditor of POWER A/S.
As of July 1, 2014, K P M G C JESPERSEN ÅRHUS I/S has stepped down as auditor of POWER A/S.
POWER A/S has published its annual report for 2013. Revenue came to DKK 612,619,000, and the net result was DKK -65,614,000.
As of May 30, 2014, Per Øyvind Sørsveen has joined the board of directors of POWER A/S.
As of May 30, 2014, Øyvind Flygind has joined the board of directors of POWER A/S.
As of May 30, 2014, Kjeld Lumbye Jensen has left the board of directors of POWER A/S.
As of May 30, 2014, Jesper Boysen is registered as adm. dir. of POWER A/S.
As of May 30, 2014, Morten Boysen has stepped down as director of POWER A/S.
POWER A/S has published its annual report for 2012.
As of July 26, 2011, Jesper Dahl has joined the board of directors of POWER A/S.
As of July 26, 2011, John Bo Birkmose-Andersen has left the board of directors of POWER A/S.
As of March 31, 2010, Peter Andersen Røddik has stepped down as director of POWER A/S.
On November 23, 2009, the company changed its name from SNEHVIDE A/S to EXPERT RETAIL DANMARK A/S.
As of November 10, 2009, John Bo Birkmose-Andersen has joined the board of directors of POWER A/S.
As of November 10, 2009, Lars Christensen has joined the board of directors of POWER A/S.
As of November 10, 2009, Søren Bach has left the board of directors of POWER A/S.
As of November 10, 2009, Morten Boysen has left the board of directors of POWER A/S.
As of May 22, 2007, Kjeld Lumbye Jensen has joined the board of directors of POWER A/S.
As of May 22, 2007, Frank Hvolby Hoppe has left the board of directors of POWER A/S.
As of May 14, 2003, Søren Bach has joined the board of directors of POWER A/S.
As of May 14, 2003, Frank Hvolby Hoppe has joined the board of directors of POWER A/S.
As of May 14, 2003, Morten Boysen has joined the board of directors of POWER A/S.
As of May 14, 2003, Peiter Gerner Olsen has left the board of directors of POWER A/S.
As of May 14, 2003, Steen Refnov has left the board of directors of POWER A/S.
As of May 14, 2003, Thomas Bak has left the board of directors of POWER A/S.
As of July 1, 2002, Peter Andersen Røddik is registered as director of POWER A/S.
As of May 6, 2002, Jens Christian Lorenzen has left the board of directors of POWER A/S.
As of November 29, 2000, Peiter Gerner Olsen has joined the board of directors of POWER A/S.
As of November 29, 2000, Steen Refnov has joined the board of directors of POWER A/S.
As of July 28, 2000, Jens Christian Lorenzen has joined the board of directors of POWER A/S.
As of July 28, 2000, Thomas Bak has joined the board of directors of POWER A/S.
As of July 28, 2000, Morten Boysen is registered as director of POWER A/S.
As of July 28, 2000, Søren Bach has stepped down as director of POWER A/S.
On July 28, 2000, the company changed its name from DNL 2120 ApS to SNEHVIDE A/S.
As of May 31, 2000, Søren Bach is registered as director of POWER A/S.
As of May 31, 2000, Jacob Peter Jensen has stepped down as director of POWER A/S.
As of May 4, 2000, K P M G C JESPERSEN ÅRHUS I/S has been appointed auditor of POWER A/S.
As of May 4, 2000, Jacob Peter Jensen is registered as director of POWER A/S.
POWER A/S was founded on May 4, 2000.
8 news items and press releases
Nødstedte Humac-kunder kan nu gå ned i den lokale POWER-butik og få hjælp med deres reklamationer. Det melder POWER ud efter sidste uges besked om, at Humac er gået i betalingsstandsning. ”Jeg har det dårligt med, at folk kommer i klemme”, siger POWER-direktør.
Torsdag aften klokken 20.00 kickstartede elektronik- og hvidevarekæden POWER kampagnen ”De Nordiske Nøgler”, som er den største i koncernens historie. De danske kunder sad klar og kvitterede med køb for 10 mio. kroner alene i løbet af den første time. ”Vi er blæst fuldstændig bagover”, siger POWERs administrerende direktør.
Sources: Via Ritzau and Danish news media. Links open at the source.
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