Owners, management and financials
CVR: 25269772
DKK 1,374,460
Gross profit
Net result: DKK 852,446
STARION GRUPPEN ApS (10-14,99%), DR. SAN HOLDING ApS (15-19,99%)
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CVR · view owners
Henrik Jeppesen
Board: Jan Hammer (chair) and 2 members
CVR · view management
Active
Founded 25 November 2013
CVR · view overview
0 employees
Annual report 2025 · average
Owner registered: STARION GRUPPEN ApS
CVR · 17/12/2015
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ATTENTION HOLDING II ApS is a Danish company of the type Anpartsselskab based in Nivå, founded in 2013. The company is registered under the industry Industrielt design og modedesign. The management consists of Henrik Jeppesen. The board consists of Jan Hammer (chair), Henrik Madsen and Johan Martin Pråme. The company's owners include STARION GRUPPEN ApS, DR. SAN HOLDING ApS and HELOMA ApS. According to the 2025 annual report, the company had an average of 0 employees. In 2025, the company reported a gross profit of DKK 1,374,460 and a net result of DKK 852,446 compared with DKK 885,133 the year before. Equity in the 2025 report amounted to DKK -743,242.
Source: annual report 2025, Danish Business Authority
The financial health of ATTENTION HOLDING II ApS shows a positive trend in profitability despite a concerning equity position. Over the last five years, gross profit has steadily increased from 134,269 DKK in 2021 to 1,374,460 DKK in 2025, while profit has remained relatively stable, peaking at 934,716 DKK in 2023. However, the company has consistently reported negative equity, which reached -743,242 DKK in 2025, indicating potential financial instability. The firm operates in the industrial and fashion design sector, where it appears to be growing, but its reliance on gross profit without disclosed revenue raises concerns about sustainability and long-term viability.
AI-generated summary · Generated 13/08/2026
Selskabets formål er at drive holdingvirksomhed, investering samt anden virksomhed i naturlig tilknytning hertil.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.4 mio. | 852 t. | 1.4 mio. | -743 t. | 0 | |
| 202401/01/2024 – 31/12/2024 | 1.1 mio. | 885 t. | 1.2 mio. | -1.6 mio. | 0 | |
| 202301/01/2023 – 31/12/2023 | 1.2 mio. | 935 t. | 1.3 mio. | -2.5 mio. | 0 | |
| 202201/01/2022 – 31/12/2022 | 1.3 mio. | 1.3 mio. | 1.3 mio. | -3.4 mio. | 0 | |
| 202101/01/2021 – 31/12/2021 | 134 t. | 131 t. | 290 t. | -4.7 mio. | 0 | |
| 202001/01/2020 – 31/12/2020 | -14 t. | -23 t. | 1.5 mio. | -4.8 mio. | 0 | |
| 201901/01/2019 – 31/12/2019 | -16 t. | 1.7 mio. | 1.9 mio. | -4.8 mio. | - | |
| 201801/01/2018 – 31/12/2018 | -31 t. | -1.3 mio. | 8.6 mio. | -6.5 mio. | - | |
| 201701/01/2017 – 31/12/2017 | -29 t. | -1.5 mio. | 11.7 mio. | 262 t. | 0 | |
| 201601/01/2016 – 31/12/2016 | -7 t. | -109 t. | 16.3 mio. | 1.8 mio. | - | |
| 201501/01/2015 – 31/12/2015 | -6 t. | 605 t. | 6.8 mio. | 2.1 mio. | - |
Compared to 774 companies in Industrielt design og modedesign
Comparison is based on industry median values
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Read about the CDS scoreThe CVR number of ATTENTION HOLDING II ApS is 25269772.
The owners of ATTENTION HOLDING II ApS include STARION GRUPPEN ApS, DR. SAN HOLDING ApS and HELOMA ApS.
The management of ATTENTION HOLDING II ApS consists of Henrik Jeppesen.
The board of ATTENTION HOLDING II ApS consists of Jan Hammer, Henrik Madsen and Johan Martin Pråme, with Jan Hammer as chair.
In 2025, ATTENTION HOLDING II ApS reported a gross profit of DKK 1,374,460.
ATTENTION HOLDING II ApS had an average of 0 employees in the 2025 financial year according to the annual report.
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ATTENTION HOLDING II ApS has published its annual report for 2025. Gross profit came to DKK 1,374,460, and the net result was DKK 852,446.
ATTENTION HOLDING II ApS has published its annual report for 2024. Gross profit came to DKK 1,108,533, and the net result was DKK 885,133.
ATTENTION HOLDING II ApS has published its annual report for 2023. Gross profit came to DKK 1,204,538, and the net result was DKK 934,716.
ATTENTION HOLDING II ApS has published its annual report for 2022. Gross profit came to DKK 1,285,000, and the net result was DKK 1,280,673.
As of January 23, 2023, Jan Hammer has joined the board of directors of ATTENTION HOLDING II ApS.
As of January 23, 2023, Michael Christian Knudsen has left the board of directors of ATTENTION HOLDING II ApS.
ATTENTION HOLDING II ApS has published its annual report for 2021. Gross profit came to DKK 134,269, and the net result was DKK 130,636.
ATTENTION HOLDING II ApS has published its annual report for 2020. Gross profit came to DKK -13,800, and the net result was DKK -22,583.
ATTENTION HOLDING II ApS has published its annual report for 2019. Gross profit came to DKK -16,355, and the net result was DKK 1,666,331.
As of December 12, 2019, KALLERMANN REVISION A/S STATSAUTORISERET REVISIONSFIRMA has been appointed auditor of ATTENTION HOLDING II ApS.
As of December 12, 2019, AAEN & CO. STATSAUTORISEREDE REVISORER P/S has stepped down as auditor of ATTENTION HOLDING II ApS.
ATTENTION HOLDING II ApS has published its annual report for 2018. Gross profit came to DKK -30,821, and the net result was DKK -1,281,100.
As of March 27, 2019, AAEN & CO. STATSAUTORISEREDE REVISORER P/S has been appointed auditor of ATTENTION HOLDING II ApS.
As of March 27, 2019, Beierholm Godkendt Revisionspartnerselskab has stepped down as auditor of ATTENTION HOLDING II ApS.
As of December 28, 2018, Johan Martin Pråme has joined the board of directors of ATTENTION HOLDING II ApS.
As of November 30, 2018, Alistair David Morton has left the board of directors of ATTENTION HOLDING II ApS.
As of November 30, 2018, Lars Barkler has left the board of directors of ATTENTION HOLDING II ApS.
As of November 30, 2018, Mette Ehlers Mikkelsen has left the board of directors of ATTENTION HOLDING II ApS.
ATTENTION HOLDING II ApS has published its annual report for 2017. Gross profit came to DKK -29,153, and the net result was DKK -1,536,834.
ATTENTION HOLDING II ApS has published its annual report for 2016. Gross profit came to DKK -7,397, and the net result was DKK -108,937.
As of March 28, 2017, Lars Barkler has joined the board of directors of ATTENTION HOLDING II ApS.
As of March 28, 2017, Michael Christian Knudsen has joined the board of directors of ATTENTION HOLDING II ApS.
As of March 28, 2017, Mette Ehlers Mikkelsen has joined the board of directors of ATTENTION HOLDING II ApS.
As of March 28, 2017, Henrik Jeppesen has left the board of directors of ATTENTION HOLDING II ApS.
As of March 28, 2017, Jan Hammer has left the board of directors of ATTENTION HOLDING II ApS.
As of March 28, 2017, Johan Martin Pråme has left the board of directors of ATTENTION HOLDING II ApS.
As of March 28, 2017, Stina Vrang Elias has left the board of directors of ATTENTION HOLDING II ApS.
As of June 30, 2016, Jan Hammer has joined the board of directors of ATTENTION HOLDING II ApS.
As of June 30, 2016, Peter Minor has left the board of directors of ATTENTION HOLDING II ApS.
As of June 29, 2016, Jan Hammer has left the board of directors of ATTENTION HOLDING II ApS.
ATTENTION HOLDING II ApS has published its annual report for 2015. Gross profit came to DKK -6,406, and the net result was DKK 604,901.
As of December 17, 2015, STARION GRUPPEN ApS is registered as an owner of ATTENTION HOLDING II ApS with an ownership share of 10%.
As of December 17, 2015, DR. SAN HOLDING ApS is registered as an owner of ATTENTION HOLDING II ApS with an ownership share of 15%.
As of December 17, 2015, ARCTURUS HOLDING ApS is registered as an owner of ATTENTION HOLDING II ApS with an ownership share of 20%.
As of December 17, 2015, is registered as an owner of ATTENTION HOLDING II ApS with an ownership share of 20%.
ATTENTION HOLDING II ApS has published its interim report for the period November 25, 2013 – December 31, 2014.
As of September 15, 2014, HELOMA ApS is registered as an owner of ATTENTION HOLDING II ApS with an ownership share of 10%.
As of September 15, 2014, JESPER KOLIND LASSEN HOLDING ApS is registered as an owner of ATTENTION HOLDING II ApS with an ownership share of 10%.
As of March 24, 2014, Johan Martin Pråme has joined the board of directors of ATTENTION HOLDING II ApS.
As of March 24, 2014, Stina Vrang Elias has joined the board of directors of ATTENTION HOLDING II ApS.
As of November 25, 2013, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of ATTENTION HOLDING II ApS.
As of November 25, 2013, Henrik Jeppesen has joined the board of directors of ATTENTION HOLDING II ApS.
As of November 25, 2013, Jan Hammer has joined the board of directors of ATTENTION HOLDING II ApS.
As of November 25, 2013, Alistair David Morton has joined the board of directors of ATTENTION HOLDING II ApS.
As of November 25, 2013, Peter Minor has joined the board of directors of ATTENTION HOLDING II ApS.
As of November 25, 2013, Henrik Madsen has joined the board of directors of ATTENTION HOLDING II ApS.
As of November 25, 2013, Henrik Jeppesen is registered as adm. dir. of ATTENTION HOLDING II ApS.
ATTENTION HOLDING II ApS was founded on November 25, 2013.
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