Owners, management and financials
CVR: 25057325
Secondary names: SMARTRESPONSE-MEDIA A/S, SMARTRESPONSEMEDIA A/S, FORBRUGERLIV.DK A/S
Previous names: AVANTIS ApS, FORBRUGERLIV.DK ApS, FORBRUGERLIV.DK A/S
DKK 9,774,565
Gross profit
Net result: DKK 1,666,640
KP INVEST HOLDING ApS (50-66,65%), JUNG HOLDING ApS (50-66,65%)
CVR · view owners
Klavs Pedersen
Board: Henrik Jung Laursen (chair) and 2 members
CVR · view management
Active
Founded 1 October 1999
CVR · view overview
13 employees
CVR · 2026
Owner registered: KP INVEST HOLDING ApS
CVR · 30/09/2016
View the full event history
SMARTRESPONSE A/S is a Danish company of the type Aktieselskab based in København V, founded in 1999. The company is registered under the industry Planlægning og design af reklamekampagner. The company was previously named FORBRUGERLIV.DK A/S and FORBRUGERLIV.DK ApS. The management consists of Klavs Pedersen. The board consists of Henrik Jung Laursen (chair), Klavs Pedersen and Mette Raun Knudsen. The company is owned by KP INVEST HOLDING ApS and JUNG HOLDING ApS. The company has 13 employees (2026). In 2025, the company reported a gross profit of DKK 9,774,565 and a net result of DKK 1,666,640 compared with DKK 1,205,129 the year before. Equity in the 2025 report amounted to DKK 8,908,825.
Source: annual report 2025, Danish Business Authority
SMARTRESPONSE A/S demonstrates a stable financial health with consistent profitability over the past few years. Gross profit peaked at 13,042,457 DKK in 2022, with a notable profit of 3,051,809 DKK in 2023, indicating a strong operational performance. The company's equity has remained robust, increasing from 8,742,185 DKK in 2024 to 8,908,825 DKK in 2025, reflecting a solid capital base. However, the absence of disclosed revenue figures poses a challenge for assessing overall market position and growth trajectory within the advertising campaign planning and design industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at drive handel, produktionsvirksomhed med know-how og videnbaserede ydelser indenfor IT og massekommunikation og andet efter bestyrelsens skøn i forbindelse hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 9.8 mio. | 1.7 mio. | 11.5 mio. | 8.9 mio. | 13 | |
| 202401/01/2024 – 31/12/2024 | 10.4 mio. | 1.2 mio. | 12.4 mio. | 8.7 mio. | 16 | |
| 202301/01/2023 – 31/12/2023 | 12.7 mio. | 3.1 mio. | 13.7 mio. | 9 mio. | 15 | |
| 202201/01/2022 – 31/12/2022 | 13 mio. | 3 mio. | 14.1 mio. | 9.7 mio. | 15 | |
| 202101/01/2021 – 31/12/2021 | 10 mio. | 2.2 mio. | 13.1 mio. | 9.7 mio. | 15 | |
| 202001/01/2020 – 31/12/2020 | 9.6 mio. | 1.4 mio. | 12.4 mio. | 8.6 mio. | 19 | |
| 201901/01/2019 – 31/12/2019 | 11.3 mio. | -3.4 mio. | 13.5 mio. | 9.2 mio. | 26 | |
| 201801/01/2018 – 31/12/2018 | 13.7 mio. | 206 t. | 21.9 mio. | 17.5 mio. | 20 | |
| 201701/01/2017 – 31/12/2017 | 14.7 mio. | 2.5 mio. | 25.9 mio. | 21.3 mio. | 18 | |
| 201601/01/2016 – 31/12/2016 | 12.8 mio. | 1.5 mio. | 27.9 mio. | 22.8 mio. | - | |
| 201501/01/2015 – 31/12/2015 | 11.5 mio. | 530 t. | 26.7 mio. | 21.3 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 12.6 mio. | 1 mio. | 25.4 mio. | 20.8 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 11.7 mio. | 3.1 mio. | 25.6 mio. | 21.7 mio. | 16 | |
| 201201/01/2012 – 31/12/2012 | 10.9 mio. | 81 t. | 21.6 mio. | 18.6 mio. | 19 |
Compared to 1.813 companies in Planlægning og design af reklamekampagner
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of SMARTRESPONSE A/S is 25057325.
SMARTRESPONSE A/S is owned by KP INVEST HOLDING ApS and JUNG HOLDING ApS.
The management of SMARTRESPONSE A/S consists of Klavs Pedersen.
The board of SMARTRESPONSE A/S consists of Henrik Jung Laursen, Klavs Pedersen and Mette Raun Knudsen, with Henrik Jung Laursen as chair.
In 2025, SMARTRESPONSE A/S reported a gross profit of DKK 9,774,565.
SMARTRESPONSE A/S had 13 employees in 2026 according to the Danish CVR register.
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SMARTRESPONSE A/S has published its annual report for 2025. Gross profit came to DKK 9,774,565, and the net result was DKK 1,666,640.
SMARTRESPONSE A/S has published its annual report for 2024. Gross profit came to DKK 10,356,743, and the net result was DKK 1,205,129.
SMARTRESPONSE A/S has published its annual report for 2023. Gross profit came to DKK 12,669,439, and the net result was DKK 3,051,809.
SMARTRESPONSE A/S has published its annual report for 2022. Gross profit came to DKK 13,042,457, and the net result was DKK 2,954,458.
SMARTRESPONSE A/S has published its annual report for 2021. Gross profit came to DKK 10,007,407, and the net result was DKK 2,151,680.
SMARTRESPONSE A/S has published its annual report for 2020. Gross profit came to DKK 9,559,019, and the net result was DKK 1,364,861.
SMARTRESPONSE A/S has published its annual report for 2019. Gross profit came to DKK 11,291,723, and the net result was DKK -3,355,171.
SMARTRESPONSE A/S has published its annual report for 2018. Gross profit came to DKK 13,700,708, and the net result was DKK 206,205.
SMARTRESPONSE A/S has published its annual report for 2017. Gross profit came to DKK 14,677,757, and the net result was DKK 2,514,899.
SMARTRESPONSE A/S has published its annual report for 2016. Gross profit came to DKK 12,759,795, and the net result was DKK 1,517,841.
As of October 10, 2016, PIASTER REVISORERNE, GODKENDT REVISIONSAKTIESELSKAB has been appointed auditor of SMARTRESPONSE A/S.
As of October 10, 2016, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of SMARTRESPONSE A/S.
As of September 30, 2016, Henrik Jung Laursen has joined the board of directors of SMARTRESPONSE A/S.
As of September 30, 2016, Klavs Pedersen has joined the board of directors of SMARTRESPONSE A/S.
As of September 30, 2016, Mette Raun Knudsen has joined the board of directors of SMARTRESPONSE A/S.
As of September 30, 2016, Henrik Philip Schjerbeck has left the board of directors of SMARTRESPONSE A/S.
As of September 30, 2016, Roy Bruhn-Petersen has left the board of directors of SMARTRESPONSE A/S.
As of September 30, 2016, KP INVEST HOLDING ApS is registered as an owner of SMARTRESPONSE A/S with an ownership share of 50%.
As of September 30, 2016, JUNG HOLDING ApS is registered as an owner of SMARTRESPONSE A/S with an ownership share of 50%.
As of September 29, 2016, Henrik Jung Laursen has left the board of directors of SMARTRESPONSE A/S.
SMARTRESPONSE A/S has published its annual report for 2015. Gross profit came to DKK 11,511,833, and the net result was DKK 529,998.
SMARTRESPONSE A/S has published its annual report for 2014. Gross profit came to DKK 12,615,951, and the net result was DKK 1,040,189.
SMARTRESPONSE A/S has published its annual report for 2013. Gross profit came to DKK 11,678,609, and the net result was DKK 3,098,814.
SMARTRESPONSE A/S has published its annual report for 2012. Gross profit came to DKK 10,863,072, and the net result was DKK 80,920.
As of November 8, 2011, Ole Juul Møller has left the board of directors of SMARTRESPONSE A/S.
As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of SMARTRESPONSE A/S.
As of October 13, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of SMARTRESPONSE A/S.
On August 10, 2011, the company changed its name from FORBRUGERLIV.DK A/S to SMARTRESPONSE A/S.
As of June 1, 2010, Henrik Philip Schjerbeck has joined the board of directors of SMARTRESPONSE A/S.
As of June 1, 2010, Henrik Jung Laursen has joined the board of directors of SMARTRESPONSE A/S.
As of June 1, 2010, Klavs Pedersen has left the board of directors of SMARTRESPONSE A/S.
As of June 1, 2010, Torsten Bjerre Rasmussen has left the board of directors of SMARTRESPONSE A/S.
As of June 1, 2010, Klavs Pedersen is registered as adm. dir. of SMARTRESPONSE A/S.
As of June 1, 2010, Henrik Jung Laursen has stepped down as adm. dir. of SMARTRESPONSE A/S.
As of June 20, 2008, Torsten Bjerre Rasmussen has joined the board of directors of SMARTRESPONSE A/S.
As of June 20, 2008, Klaus Randel Nyengaard has left the board of directors of SMARTRESPONSE A/S.
As of August 31, 2006, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of SMARTRESPONSE A/S.
As of August 31, 2006, A/S PSE NR. 4820 has stepped down as auditor of SMARTRESPONSE A/S.
As of August 31, 2006, Ole Juul Møller has joined the board of directors of SMARTRESPONSE A/S.
As of August 31, 2006, Roy Bruhn-Petersen has joined the board of directors of SMARTRESPONSE A/S.
As of August 31, 2006, Klaus Randel Nyengaard has joined the board of directors of SMARTRESPONSE A/S.
As of August 31, 2006, Henrik Jung Laursen has left the board of directors of SMARTRESPONSE A/S.
On May 31, 2006, the company changed its name from FORBRUGERLIV.DK ApS to FORBRUGERLIV.DK A/S.
As of May 29, 2006, A/S PSE NR. 4820 has been appointed auditor of SMARTRESPONSE A/S.
As of May 29, 2006, Pricewaterhouse Coopers has stepped down as auditor of SMARTRESPONSE A/S.
As of December 27, 2004, Pricewaterhouse Coopers has been appointed auditor of SMARTRESPONSE A/S.
As of December 27, 2004, K P M G C JESPERSEN ÅRHUS I/S has stepped down as auditor of SMARTRESPONSE A/S.
As of December 27, 2004, Klavs Pedersen has joined the board of directors of SMARTRESPONSE A/S.
As of December 27, 2004, Ole Mikkelsen has left the board of directors of SMARTRESPONSE A/S.
As of December 27, 2004, Uffe Thustrup has left the board of directors of SMARTRESPONSE A/S.
On May 5, 2004, the company changed its name from AVANTIS ApS to FORBRUGERLIV.DK ApS.
As of April 24, 2002, Henrik Jung Laursen has joined the board of directors of SMARTRESPONSE A/S.
As of October 1, 2000, Henrik Jung Laursen is registered as adm. dir. of SMARTRESPONSE A/S.
As of September 30, 2000, Morten Boel Sigurdsson has stepped down as director of SMARTRESPONSE A/S.
As of August 15, 2000, Ole Mikkelsen has joined the board of directors of SMARTRESPONSE A/S.
As of August 15, 2000, Uffe Thustrup has joined the board of directors of SMARTRESPONSE A/S.
As of August 15, 2000, Jørgen Lund has left the board of directors of SMARTRESPONSE A/S.
As of August 15, 2000, Morten Mygind has left the board of directors of SMARTRESPONSE A/S.
As of August 15, 2000, Henrik Jung Laursen has left the board of directors of SMARTRESPONSE A/S.
As of August 15, 2000, Morten Boel Sigurdsson has left the board of directors of SMARTRESPONSE A/S.
As of October 1, 1999, K P M G C JESPERSEN ÅRHUS I/S has been appointed auditor of SMARTRESPONSE A/S.
As of October 1, 1999, Jørgen Lund has joined the board of directors of SMARTRESPONSE A/S.
As of October 1, 1999, Morten Mygind has joined the board of directors of SMARTRESPONSE A/S.
As of October 1, 1999, Henrik Jung Laursen has joined the board of directors of SMARTRESPONSE A/S.
As of October 1, 1999, Morten Boel Sigurdsson has joined the board of directors of SMARTRESPONSE A/S.
As of October 1, 1999, Morten Boel Sigurdsson is registered as director of SMARTRESPONSE A/S.
SMARTRESPONSE A/S was founded on October 1, 1999.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
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