CVR: 20250402
Previous names: ApS KBUS 35 NR. 1103
DKK 1,207,355
Gross profit
Net result: DKK -199,307
Pagani Pens SA
CVR · view ownership and management
Director role ended: Luca Ossola
CVR · 22/08/2018
View the full event history
PRODIR ApS is a Danish company of the type Anpartsselskab based in Hørsholm, founded in 1997. The company is registered under the industry Engroshandel med kufferter og lædervarer. The company was previously named ApS KBUS 35 NR. 1103. The management consists of Rossana Porotti. The company is owned by Pagani Pens SA. The company has 4 employees (2018). In 2025, the company reported a gross profit of DKK 1,207,355 and a net result of DKK -199,307 compared with DKK -105,042 the year before. Equity in the 2025 report amounted to DKK -8,587,508.
Source: annual report 2025, Danish Business Authority
PRODIR ApS is experiencing significant financial challenges, as evidenced by its consistent losses over the past five years, culminating in a profit of -199,307 DKK in 2025. Although gross profit has shown some fluctuations, peaking at 1,585,115 DKK in 2024, the company has not achieved profitability, and its equity has steadily declined to -8,587,508 DKK. The persistent negative equity and losses raise concerns about its long-term viability and ability to compete in the leather goods wholesale industry. Without disclosed revenue figures, the company's market position remains unclear, but its declining margins and increasing debt suggest a need for strategic restructuring to improve financial health.
AI-generated summary · Generated 15/08/2026
Selskabets formål er at købe, sælge og distribuere reklameartikler og hertil tilknyttede produkter, herunder skriveredskaber og anden i forbindelse dermed stående virksomhed samt at udøve virksomhed som kommissionær indenfor disse forretningsområder
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.2 mio. | -199 t. | 2.1 mio. | -8.6 mio. | 3 | |
| 202401/01/2024 – 31/12/2024 | 1.6 mio. | -105 t. | 2.9 mio. | -8.4 mio. | 3 | |
| 202301/01/2023 – 31/12/2023 | 1.4 mio. | -410 t. | 4.8 mio. | -8.3 mio. | 3 | |
| 202201/01/2022 – 31/12/2022 | 1.2 mio. | -613 t. | 3.7 mio. | -7.9 mio. | 3 | |
| 202101/01/2021 – 31/12/2021 | 651 t. | -1.3 mio. | 5.8 mio. | -7.3 mio. | 3 | |
| 202001/01/2020 – 31/12/2020 | 753 t. | -1.5 mio. | 3.6 mio. | -8.9 mio. | 0 | |
| 201901/01/2019 – 31/12/2019 | 1.9 mio. | -726 t. | 3.6 mio. | -7.5 mio. | - | |
| 201801/01/2018 – 31/12/2018 | 2.1 mio. | -512 t. | 3.5 mio. | -6.7 mio. | - | |
| 201701/01/2017 – 31/12/2017 | 2.2 mio. | -356 t. | 7.5 mio. | -6.2 mio. | - | |
| 201601/01/2016 – 31/12/2016 | 2.4 mio. | -422 t. | 7.1 mio. | -5.9 mio. | - | |
| 201501/01/2015 – 31/12/2015 | 2.8 mio. | 213 t. | 4 mio. | -5.4 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 2.8 mio. | -484 t. | 4.2 mio. | -5.6 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 3.3 mio. | -874 t. | - | -5.2 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 3.1 mio. | - | - | - | - |
Compared to 128 companies in Engroshandel med kufferter og lædervarer
Comparison is based on industry median values
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Read about the CDS scorePRODIR ApS was founded on 1 July 1997.
PRODIR ApS is registered under the industry Engroshandel med kufferter og lædervarer (industry code 464930).
PRODIR ApS had 4 employees in 2018 according to the Danish CVR register.
PRODIR ApS is owned by Pagani Pens SA.
In 2025, PRODIR ApS reported a gross profit of DKK 1,207,355.
The management of PRODIR ApS consists of Rossana Porotti.
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Contact info changed: new phone: 48245740 (July 23, 2026).
As of July 22, 2026, Giorgio Pagani has left the board of directors of PRODIR ApS.
PRODIR ApS has published its annual report for 2025. Gross profit came to DKK 1,207,355, and the net result was DKK -199,307.
PRODIR ApS has published its annual report for 2024. Gross profit came to DKK 1,585,115, and the net result was DKK -105,042.
PRODIR ApS has published its annual report for 2023. Gross profit came to DKK 1,353,324, and the net result was DKK -410,003.
PRODIR ApS has published its annual report for 2022. Gross profit came to DKK 1,171,666, and the net result was DKK -612,745.
As of March 16, 2023, Alessio Marotta has joined the board of directors of PRODIR ApS.
As of March 16, 2023, Tom De Kleyn has joined the board of directors of PRODIR ApS.
As of March 16, 2023, Eckhard Ehmke Sohns has left the board of directors of PRODIR ApS.
PRODIR ApS has published its annual report for 2021. Gross profit came to DKK 650,594, and the net result was DKK -1,343,693.
As of June 29, 2021, Eckhard Ehmke Sohns has joined the board of directors of PRODIR ApS.
As of June 29, 2021, Guglielmo Pedrazzini has left the board of directors of PRODIR ApS.
PRODIR ApS has published its annual report for 2020. Gross profit came to DKK 752,610, and the net result was DKK -1,466,245.
As of April 6, 2021, DANSK REVISION HILLERØD GODKENDT REVISIONSAKTIESELSKAB has stepped down as auditor of PRODIR ApS.
PRODIR ApS has published its annual report for 2019. Gross profit came to DKK 1,930,401, and the net result was DKK -726,272.
PRODIR ApS has published its annual report for 2018. Gross profit came to DKK 2,058,172, and the net result was DKK -511,881.
As of April 26, 2019, Rossana Porotti has joined the board of directors of PRODIR ApS.
As of August 22, 2018, Rossana Porotti is registered as adm. dir. of PRODIR ApS.
As of August 22, 2018, Luca Ossola has stepped down as director of PRODIR ApS.
PRODIR ApS has published its annual report for 2017. Gross profit came to DKK 2,248,046, and the net result was DKK -356,376.
PRODIR ApS has published its annual report for 2016. Gross profit came to DKK 2,388,058, and the net result was DKK -421,639.
PRODIR ApS has published its annual report for 2015. Gross profit came to DKK 2,801,780, and the net result was DKK 213,242.
PRODIR ApS has published its annual report for 2014. Gross profit came to DKK 2,803,793, and the net result was DKK -483,799.
PRODIR ApS has published its annual report for 2013. Gross profit came to DKK 3,289,513, and the net result was DKK -873,901.
As of April 30, 2014, Luca Ossola is registered as director of PRODIR ApS.
As of April 30, 2014, Tomas Faber has stepped down as director of PRODIR ApS.
PRODIR ApS has published its annual report for 2012.
As of October 9, 2012, Cristian Preiata has left the board of directors of PRODIR ApS.
As of May 5, 2010, Tomas Faber is registered as director of PRODIR ApS.
As of May 5, 2010, Egidio Francesco Cozzi has stepped down as adm. dir. of PRODIR ApS.
As of December 30, 2009, Egidio Francesco Cozzi is registered as adm. dir. of PRODIR ApS.
As of December 30, 2009, Claus Luckow-Nielsen has stepped down as director of PRODIR ApS.
As of September 1, 2009, Cristian Preiata has joined the board of directors of PRODIR ApS.
As of September 1, 2009, Guido Casparis has left the board of directors of PRODIR ApS.
As of October 24, 2005, Claus Luckow-Nielsen is registered as director of PRODIR ApS.
As of October 24, 2005, Benny Steen Hansen has stepped down as adm. dir. of PRODIR ApS.
As of May 18, 2004, Giorgio Pagani has joined the board of directors of PRODIR ApS.
As of May 18, 2004, Guglielmo Pedrazzini has joined the board of directors of PRODIR ApS.
As of May 18, 2004, Guido Casparis has joined the board of directors of PRODIR ApS.
As of March 25, 2003, DANSK REVISION HILLERØD GODKENDT REVISIONSAKTIESELSKAB has been appointed auditor of PRODIR ApS.
As of March 25, 2003, DANSK REVISION HILLERØD GODKENDT REVISIONSAKTIESELSKAB has stepped down as auditor of PRODIR ApS.
As of January 28, 2002, Benny Steen Hansen is registered as adm. dir. of PRODIR ApS.
As of January 28, 2002, Bent Andersen has stepped down as director of PRODIR ApS.
As of April 14, 2000, DANSK REVISION HILLERØD GODKENDT REVISIONSAKTIESELSKAB has been appointed auditor of PRODIR ApS.
As of April 14, 2000, EY Danmark A/S has stepped down as auditor of PRODIR ApS.
As of March 20, 1998, EY Danmark A/S has been appointed auditor of PRODIR ApS.
As of March 20, 1998, A/S PSE NR. 4820 has stepped down as auditor of PRODIR ApS.
On January 16, 1998, the company changed its name from ApS KBUS 35 NR. 1103 to PRODIR ApS.
As of January 15, 1998, A/S PSE NR. 4820 has been appointed auditor of PRODIR ApS.
As of January 15, 1998, JUT NR. 2180 A/S has stepped down as auditor of PRODIR ApS.
As of January 15, 1998, Bent Andersen is registered as director of PRODIR ApS.
As of January 15, 1998, Per Emil Hasselbalch Stakemann has stepped down as director of PRODIR ApS.
As of January 15, 1998, is registered as an owner of PRODIR ApS with an ownership share of 100%.
As of July 1, 1997, JUT NR. 2180 A/S has been appointed auditor of PRODIR ApS.
As of July 1, 1997, Per Emil Hasselbalch Stakemann is registered as director of PRODIR ApS.
PRODIR ApS was founded on July 1, 1997.
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