CVR: 20247401
DKK 12,568,157
Gross profit
Net result: DKK 180,031
HAGS Play AB
CVR · view ownership and management
Director registered: Michael Adler Pehrson
CVR · 23/04/2025
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HAGS DANMARK A/S is a Danish company of the type Aktieselskab based in Karlslunde, founded in 1997. The company is registered under the industry Engroshandel med cykler, sportsartikler og lystbåde. The management consists of Michael Adler Pehrson. The company is owned by HAGS Play AB. The company has 8 employees (2018). In 2025, the company reported a gross profit of DKK 12,568,157 and a net result of DKK 180,031 compared with DKK 2,235,648 the year before. Equity in the 2025 report amounted to DKK 6,667,980.
Source: annual report 2025, Danish Business Authority
HAGS DANMARK A/S exhibits a stable financial health with a notable gross profit margin, although revenue figures are not disclosed. Over the past five years, gross profit has fluctuated, peaking at 21,499,401 DKK in 2021 before declining to 12,568,157 DKK in 2025, while profit has decreased from 4,779,186 DKK in 2021 to 180,031 DKK in 2025. The company's equity has shown resilience, increasing from 6,487,949 DKK in 2024 to 6,667,980 DKK in 2025, indicating a solid equity position. However, the declining profit trend raises concerns about operational efficiency and market competitiveness within the cycling and sports equipment industry.
AI-generated summary · Generated 14/08/2026
Selskabets formål er at drive handel og industri samt hermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 12.6 mio. | 180 t. | 36.2 mio. | 6.7 mio. | 11 | |
| 202401/01/2024 – 31/12/2024 | 15.6 mio. | 2.2 mio. | 31.7 mio. | 6.5 mio. | 13 | |
| 202301/01/2023 – 31/12/2023 | 16.8 mio. | 2.5 mio. | 28.2 mio. | 7.3 mio. | 13 | |
| 202201/01/2022 – 31/12/2022 | 16.5 mio. | 2.6 mio. | 28.3 mio. | 6.7 mio. | 13 | |
| 202101/01/2021 – 31/12/2021 | 21.5 mio. | 4.8 mio. | 24.7 mio. | 7.6 mio. | 13 | |
| 202001/01/2020 – 31/12/2020 | 14.4 mio. | 3.7 mio. | 30.4 mio. | 6.8 mio. | 9 | |
| 201901/01/2019 – 31/12/2019 | 11.6 mio. | 3.1 mio. | 14.9 mio. | 6.2 mio. | 8 | |
| 201801/01/2018 – 31/12/2018 | 6.4 mio. | 402 t. | 15.3 mio. | 3.1 mio. | 7 | |
| 201701/01/2017 – 31/12/2017 | 6.4 mio. | 934 t. | 12.3 mio. | 2.7 mio. | 5 | |
| 201601/01/2016 – 31/12/2016 | 3.4 mio. | 41 t. | 11.6 mio. | 1.8 mio. | 5 | |
| 201501/01/2015 – 31/12/2015 | 5.1 mio. | 1.5 mio. | 9.5 mio. | 1.7 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 2.6 mio. | -2.1 mio. | 5.3 mio. | 245 t. | - | |
| 201301/01/2013 – 31/12/2013 | 4.3 mio. | 6 t. | 9.7 mio. | 2.4 mio. | - | |
| 201201/01/2012 – 31/12/2012 | 3.2 mio. | 58 t. | 9.3 mio. | -135 t. | - |
Compared to 264 companies in Engroshandel med cykler, sportsartikler og lystbåde
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
3 public tenders won
Sources: TED (the EU tender database) and udbud.dk
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Set up monitoringHAGS DANMARK A/S was founded on 1 August 1997.
HAGS DANMARK A/S is registered under the industry Engroshandel med cykler, sportsartikler og lystbåde (industry code 464910).
HAGS DANMARK A/S had 8 employees in 2018 according to the Danish CVR register.
HAGS DANMARK A/S is owned by HAGS Play AB.
hags.dk belongs to HAGS DANMARK A/S, CVR number 20247401.
In 2025, HAGS DANMARK A/S reported a gross profit of DKK 12,568,157.
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HAGS DANMARK A/S has published its annual report for 2025. Gross profit came to DKK 12,568,157, and the net result was DKK 180,031.
HAGS DANMARK A/S has published its annual report for 2024. Gross profit came to DKK 15,630,238, and the net result was DKK 2,235,648.
HAGS DANMARK A/S has won the tender "Legeplads Kongehøjskolen" issued by Sydjysk Udbuds Samarbejde worth 1,500,000 DKK.
As of April 23, 2025, Michael Adler Pehrson is registered as director of HAGS DANMARK A/S.
As of April 23, 2025, Mark Leslie Hoskins has stepped down as adm. dir. of HAGS DANMARK A/S.
As of April 1, 2025, Terry David Whooley has joined the board of directors of HAGS DANMARK A/S.
As of April 1, 2025, Bryan Joseph Yeazel has joined the board of directors of HAGS DANMARK A/S.
As of April 1, 2025, Cary Robert Glay has joined the board of directors of HAGS DANMARK A/S.
As of April 1, 2025, Flemming Vincent Vestergaard has left the board of directors of HAGS DANMARK A/S.
As of April 1, 2025, Mark Leslie Hoskins is registered as adm. dir. of HAGS DANMARK A/S.
As of April 1, 2025, Michael Adler Pehrson has stepped down as director of HAGS DANMARK A/S.
As of March 31, 2025, Terry David Whooley has left the board of directors of HAGS DANMARK A/S.
HAGS DANMARK A/S has won the tender "(2019) Etablering af dynamiske indkøbssystem - legepladser" issued by Mariagerfjord kommune worth 1,750,000 DKK.
HAGS DANMARK A/S has won the tender "Udendørs legeplads- og aktivitetsudstyr" issued by Aarhus Kommune worth 40,000,000 DKK.
HAGS DANMARK A/S has published its annual report for 2023. Gross profit came to DKK 16,795,405, and the net result was DKK 2,521,040.
HAGS DANMARK A/S has published its annual report for 2022. Gross profit came to DKK 16,474,440, and the net result was DKK 2,619,322.
As of April 12, 2023, Flemming Vincent Vestergaard has joined the board of directors of HAGS DANMARK A/S.
As of August 11, 2022, WILLADS & VIBE-HASTRUP GODKENDTE REVISORER ApS has been appointed auditor of HAGS DANMARK A/S.
As of August 11, 2022, Dueholm & Partnere, Godkendt Revisionshus has stepped down as auditor of HAGS DANMARK A/S.
HAGS DANMARK A/S has published its annual report for 2021. Gross profit came to DKK 21,499,401, and the net result was DKK 4,779,186.
HAGS DANMARK A/S has published its annual report for 2020. Gross profit came to DKK 14,372,698, and the net result was DKK 3,657,955.
As of December 8, 2020, Dueholm & Partnere, Godkendt Revisionshus has been appointed auditor of HAGS DANMARK A/S.
As of December 7, 2020, Revisionsfirmaet P Døssing I/S has stepped down as auditor of HAGS DANMARK A/S.
HAGS DANMARK A/S has published its annual report for 2019. Gross profit came to DKK 11,611,386, and the net result was DKK 3,057,811.
HAGS DANMARK A/S has published its annual report for 2018. Gross profit came to DKK 6,392,468, and the net result was DKK 402,497.
As of June 10, 2019, Terry David Whooley has joined the board of directors of HAGS DANMARK A/S.
As of June 10, 2019, Stephen Geoffrey Lyon has left the board of directors of HAGS DANMARK A/S.
HAGS DANMARK A/S has published its annual report for 2017. Gross profit came to DKK 6,391,985, and the net result was DKK 933,824.
As of January 1, 2018, Michael Adler Pehrson has joined the board of directors of HAGS DANMARK A/S.
As of January 1, 2018, Mark Leslie Hoskins has joined the board of directors of HAGS DANMARK A/S.
As of January 1, 2018, Michael Adler Pehrson is registered as director of HAGS DANMARK A/S.
As of December 31, 2017, Niels Lustrup Gade has left the board of directors of HAGS DANMARK A/S.
As of December 31, 2017, Erik Lindblad has left the board of directors of HAGS DANMARK A/S.
As of December 31, 2017, Niels Lustrup Gade has stepped down as director of HAGS DANMARK A/S.
HAGS DANMARK A/S has published its annual report for 2016. Gross profit came to DKK 3,384,686, and the net result was DKK 41,471.
As of January 1, 2017, Erik Lindblad has joined the board of directors of HAGS DANMARK A/S.
As of December 31, 2016, Beierholm Godkendt Revisionspartnerselskab has stepped down as auditor of HAGS DANMARK A/S.
As of December 31, 2016, Lars Erik Magnus Antonssen has left the board of directors of HAGS DANMARK A/S.
As of December 14, 2016, Revisionsfirmaet P Døssing I/S has been appointed auditor of HAGS DANMARK A/S.
As of July 8, 2016, Beierholm Godkendt Revisionspartnerselskab has been appointed auditor of HAGS DANMARK A/S.
As of July 8, 2016, RSM PLUS P/S STATSAUTORISEREDE REVISORER has stepped down as auditor of HAGS DANMARK A/S.
HAGS DANMARK A/S has published its annual report for 2015. Gross profit came to DKK 5,124,759, and the net result was DKK 1,494,448.
HAGS DANMARK A/S has published its annual report for 2014. Gross profit came to DKK 2,587,958, and the net result was DKK -2,125,884.
As of October 1, 2014, Lars Erik Magnus Antonssen has joined the board of directors of HAGS DANMARK A/S.
As of October 1, 2014, Stephen Geoffrey Lyon has joined the board of directors of HAGS DANMARK A/S.
As of October 1, 2014, Nils helge Jörgen Nilsson has left the board of directors of HAGS DANMARK A/S.
HAGS DANMARK A/S has published its annual report for 2013. Gross profit came to DKK 4,266,727, and the net result was DKK 6,111.
HAGS DANMARK A/S has published its annual report for 2012. Gross profit came to DKK 3,228,204, and the net result was DKK 58,376.
As of April 10, 2013, is registered as an owner of HAGS DANMARK A/S with an ownership share of 100%.
As of February 6, 2013, RSM PLUS P/S STATSAUTORISEREDE REVISORER has been appointed auditor of HAGS DANMARK A/S.
As of February 6, 2013, BGC HOLDING 2007, STATSAUTORISERET REVISIONSAKTIESELSKAB has stepped down as auditor of HAGS DANMARK A/S.
As of December 18, 2012, Nils helge Jörgen Nilsson has joined the board of directors of HAGS DANMARK A/S.
As of December 18, 2012, Jan Glen Peter Johansson has left the board of directors of HAGS DANMARK A/S.
As of June 1, 2011, Jan Glen Peter Johansson has joined the board of directors of HAGS DANMARK A/S.
As of June 1, 2011, Jørgen Ulrik Mathiesen has left the board of directors of HAGS DANMARK A/S.
As of June 1, 2011, Mads Weng Gade has left the board of directors of HAGS DANMARK A/S.
As of December 8, 2004, BGC HOLDING 2007, STATSAUTORISERET REVISIONSAKTIESELSKAB has been appointed auditor of HAGS DANMARK A/S.
As of December 8, 2004, A/S PSE 13 NR. 1304 has stepped down as auditor of HAGS DANMARK A/S.
As of December 8, 2004, Lars Kjær Bager has left the board of directors of HAGS DANMARK A/S.
As of December 2, 2004, Mads Weng Gade has joined the board of directors of HAGS DANMARK A/S.
As of September 25, 2002, Lars Kjær Bager has joined the board of directors of HAGS DANMARK A/S.
As of September 25, 2002, Jørgen Ulrik Mathiesen has joined the board of directors of HAGS DANMARK A/S.
As of September 25, 2002, Jørgen Franck has left the board of directors of HAGS DANMARK A/S.
As of September 25, 2002, Klaus Lorentz Münter has left the board of directors of HAGS DANMARK A/S.
As of February 2, 1999, A/S PSE 13 NR. 1304 has been appointed auditor of HAGS DANMARK A/S.
As of February 2, 1999, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of HAGS DANMARK A/S.
As of November 11, 1998, Klaus Lorentz Münter has joined the board of directors of HAGS DANMARK A/S.
As of November 11, 1998, Lars Kjær Bager has left the board of directors of HAGS DANMARK A/S.
As of August 1, 1997, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of HAGS DANMARK A/S.
As of August 1, 1997, Jørgen Franck has joined the board of directors of HAGS DANMARK A/S.
As of August 1, 1997, Lars Kjær Bager has joined the board of directors of HAGS DANMARK A/S.
As of August 1, 1997, Niels Lustrup Gade has joined the board of directors of HAGS DANMARK A/S.
As of August 1, 1997, Niels Lustrup Gade is registered as director of HAGS DANMARK A/S.
HAGS DANMARK A/S was founded on August 1, 1997.
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