Owners, management and financials
CVR: 20214295
Secondary names: BUSINESSMAN INTERNATIONAL ApS
Previous names: SUPER MEDIA ApS
DKK 416,194
Gross profit
Net result: DKK 100,243
Esther Rakel Højer Poulsen (100%)
CVR · view owners
Esther Rakel Højer Poulsen
CVR · view management
Active
Founded 25 June 1997
CVR · view overview
2 employees
CVR · 2026
Name registered: NEW OPTION ApS
CVR · 10/07/2003
View the full event history
NEW OPTION ApS is a Danish company of the type Anpartsselskab based in København Ø, founded in 1997. The company is registered under the industry Psykologisk og psykoterapeutisk rådgivning. The company was previously named SUPER MEDIA ApS. The management consists of Esther Rakel Højer Poulsen. The company is owned by Esther Rakel Højer Poulsen. The company has 2 employees (2026). In 2025, the company reported a gross profit of DKK 416,194 and a net result of DKK 100,243 compared with DKK -21,564 the year before. Equity in the 2025 report amounted to DKK 257,411.
Selskabets formål er at drive handel og industri og anden hermed forbunden virksomhed
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/10/2024 – 30/09/2025 | - | 100 t. | 610 t. | 257 t. | 2 | |
| 202401/10/2023 – 30/09/2024 | - | -22 t. | 732 t. | 157 t. | 2 | |
| 202301/10/2022 – 30/09/2023 | - | 18 t. | 682 t. | 179 t. | 1 | |
| 202201/10/2021 – 30/09/2022 | - | 59 t. | 665 t. | 161 t. | 1 | |
| 202101/10/2020 – 30/09/2021 | - | 114 t. | 373 t. | 102 t. | 1 | |
| 202001/10/2019 – 30/09/2020 | - | 155 t. | 140 t. | -13 t. | 1 | |
| 201901/10/2018 – 30/09/2019 | - | -185 t. | 59 t. | -167 t. | 1 | |
| 201801/10/2017 – 30/09/2018 | - | 40 t. | 282 t. | 18 t. | - | |
| 201701/10/2016 – 30/09/2017 | - | -108 t. | 108 t. | -22 t. | - | |
| 201601/10/2015 – 30/09/2016 | 125 t. | -79 t. | 251 t. | 86 t. | - | |
| 201501/10/2014 – 30/09/2015 | 244 t. | -28 t. | 337 t. | 165 t. | - | |
| 201401/10/2013 – 30/09/2014 | 392 t. | 87 t. | 420 t. | 193 t. | - | |
| 201301/10/2012 – 30/09/2013 | 288 t. | -40 t. | 369 t. | 106 t. | - | |
| 201201/10/2011 – 30/09/2012 | 281 t. | 916 | 484 t. | 146 t. | - |
Compared to 452 companies in Psykologisk og psykoterapeutisk rådgivning
Comparison is based on industry median values
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Try the lead list generatorThe CVR number of NEW OPTION ApS is 20214295.
NEW OPTION ApS is owned by Esther Rakel Højer Poulsen.
The management of NEW OPTION ApS consists of Esther Rakel Højer Poulsen.
In 2025, NEW OPTION ApS reported a gross profit of DKK 416,194.
NEW OPTION ApS had 2 employees in 2026 according to the Danish CVR register.
NEW OPTION ApS was founded on 25 June 1997.
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NEW OPTION ApS has published its annual report for 2025. Gross profit came to DKK 416,194, and the net result was DKK 100,243.
NEW OPTION ApS has published its annual report for 2024. Gross profit came to DKK 323,835, and the net result was DKK -21,564.
NEW OPTION ApS has published its annual report for 2023. Gross profit came to DKK 439,161, and the net result was DKK 18,215.
NEW OPTION ApS has published its annual report for 2022. Gross profit came to DKK 253,478, and the net result was DKK 58,805.
NEW OPTION ApS has published its annual report for 2021. Gross profit came to DKK 140,873, and the net result was DKK 114,496.
NEW OPTION ApS has published its annual report for 2020. Gross profit came to DKK 164,306, and the net result was DKK 154,575.
NEW OPTION ApS has published its annual report for 2019. Gross profit came to DKK 109,230, and the net result was DKK -185,166.
NEW OPTION ApS has published its annual report for 2018. Gross profit came to DKK 85,985, and the net result was DKK 39,893.
NEW OPTION ApS has published its annual report for 2017. Gross profit came to DKK 26,743, and the net result was DKK -107,945.
NEW OPTION ApS has published its annual report for 2016. Revenue came to DKK 124,511, and the net result was DKK -78,874.
NEW OPTION ApS has published its annual report for 2015. Revenue came to DKK 243,575, and the net result was DKK -28,357.
NEW OPTION ApS has published its annual report for 2014. Revenue came to DKK 391,675, and the net result was DKK 86,783.
NEW OPTION ApS has published its annual report for 2013. Revenue came to DKK 288,496, and the net result was DKK -39,582.
NEW OPTION ApS has published its annual report for 2012. Revenue came to DKK 280,620, and the net result was DKK 916.
As of March 12, 2013, Bjarne Jørgen Walther has stepped down as auditor of NEW OPTION ApS.
On July 10, 2003, the company changed its name from SUPER MEDIA ApS to NEW OPTION ApS.
As of June 17, 2002, Bjarne Jørgen Walther has been appointed auditor of NEW OPTION ApS.
As of June 17, 2002, A/S PSE 17 NR. 1056 has stepped down as auditor of NEW OPTION ApS.
As of December 31, 1997, Esther Rakel Højer Poulsen is registered as an owner of NEW OPTION ApS with an ownership share of 100%.
As of June 25, 1997, A/S PSE 17 NR. 1056 has been appointed auditor of NEW OPTION ApS.
As of June 25, 1997, Esther Rakel Højer Poulsen is registered as director of NEW OPTION ApS.
NEW OPTION ApS was founded on June 25, 1997.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udvikle, markedsføre, sælge og implementere software produkter til brug ved indkøbsstyring og dermed efter bestyrelsens skøn beslægtet virksomhed
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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