Owners, management and financials
CVR: 18937190
Secondary names: IMAGE A/S, AQUA SHOP INTERNATIONAL A/S, INTERNATIONAL MARKETING, ESBJERG A/S
Previous names: A/S PSE 38 NR. 1784, INTERNATIONAL MARKETING. OKSBØL A/S
DKK 14,396,566
Gross profit
Net result: DKK 4,622,535
PPG Belgium NV (100%)
CVR · view owners
Bo Pedersen
Board: Sofie Veerle Pollet (chair) and 2 members
CVR · view management
Active
Founded 1 November 1995
CVR · view overview
12 employees
CVR · 2018
Director role ended: Kim Madsen
CVR · 05/05/2022
View the full event history
WELLDANA A/S is a Danish company of the type Aktieselskab based in Esbjerg, founded in 1995. The company is registered under the industry Ikke-specialiseret engroshandel. The company was previously named INTERNATIONAL MARKETING. OKSBØL A/S and A/S PSE 38 NR. 1784. The management consists of Bo Pedersen. The board consists of Sofie Veerle Pollet (chair), Bo Pedersen and Jeroen Hendrik L Van Wauwe. The company is owned by PPG Belgium NV. The company has 12 employees (2018). In 2025, the company reported a gross profit of DKK 14,396,566 and a net result of DKK 4,622,535 compared with DKK 3,383,566 the year before. Equity in the 2025 report amounted to DKK 25,189,310.
Source: annual report 2025, Danish Business Authority
WELLDANA A/S demonstrates a solid financial health with consistent profitability over the past few years, as indicated by its growing gross profit and net profit figures. In 2025, the company reported a gross profit of 14,396,566 DKK and a profit of 4,622,535 DKK, reflecting an upward trend in profitability compared to 2024's profit of 3,383,566 DKK. The equity position has remained relatively stable, with a slight decline from 26,767,861 DKK in 2022 to 25,189,310 DKK in 2025, suggesting a strong capital base. However, the lack of disclosed revenue figures raises concerns about transparency and overall market positioning within the non-specialized wholesale trade industry.
AI-generated summary · Generated 16/08/2026
Selskabets formål er at forestå driften af selskabets aktiviteter, derunder køb, markedsføring og salg af produkter til spa, pool og sauna, velfærdsteknologi, samt eje fast ejendom og dermed beslægtet virksomhed, ligesom der kan ejes kapitalandele i tilknyttede selskaber.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 14.4 mio. | 4.6 mio. | 31.6 mio. | 25.2 mio. | 15 | |
| 202401/01/2024 – 31/12/2024 | 13.5 mio. | 3.4 mio. | 28.2 mio. | 22.6 mio. | 13 | |
| 202301/01/2023 – 31/12/2023 | 14.6 mio. | 4.4 mio. | 30.9 mio. | 24.2 mio. | 13 | |
| 202201/01/2022 – 31/12/2022 | 19.3 mio. | 7.7 mio. | 33.3 mio. | 26.8 mio. | 14 | |
| 202101/01/2021 – 31/12/2021 | 19.9 mio. | 8.2 mio. | 27.9 mio. | 17.8 mio. | 15 | |
| 202001/01/2020 – 31/12/2020 | 14.2 mio. | 4 mio. | 27.3 mio. | 12.4 mio. | 13 | |
| 201901/01/2019 – 31/12/2019 | 10.5 mio. | 1.9 mio. | 23.4 mio. | 10.5 mio. | 13 | |
| 201801/01/2018 – 31/12/2018 | 10.5 mio. | 2.8 mio. | 22.6 mio. | 10.7 mio. | - | |
| 201701/01/2017 – 31/12/2017 | 9.4 mio. | 2.5 mio. | 22.2 mio. | 9.4 mio. | - | |
| 201601/01/2016 – 31/12/2016 | 7.2 mio. | 1 mio. | 18 mio. | 8 mio. | 12 | |
| 201501/01/2015 – 31/12/2015 | - | 637 t. | 17.5 mio. | 7.5 mio. | - | |
| 201401/01/2014 – 31/12/2014 | 6.6 mio. | 1.4 mio. | 19.4 mio. | 7.9 mio. | - | |
| 201301/01/2013 – 31/12/2013 | 4.9 mio. | 406 t. | 18 mio. | 6.9 mio. | 9 | |
| 201201/01/2012 – 31/12/2012 | 4.9 mio. | 64 t. | 16.8 mio. | 6.3 mio. | 10 |
Compared to 854 companies in Ikke-specialiseret engroshandel
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Try the lead list generatorThe CVR number of WELLDANA A/S is 18937190.
WELLDANA A/S is owned by PPG Belgium NV.
The management of WELLDANA A/S consists of Bo Pedersen.
The board of WELLDANA A/S consists of Sofie Veerle Pollet, Bo Pedersen and Jeroen Hendrik L Van Wauwe, with Sofie Veerle Pollet as chair.
In 2025, WELLDANA A/S reported a gross profit of DKK 14,396,566.
WELLDANA A/S had 12 employees in 2018 according to the Danish CVR register.
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WELLDANA A/S has published its annual report for 2025. Gross profit came to DKK 14,396,566, and the net result was DKK 4,622,535.
Contact info changed: new phone: 75272333, new email: [email protected] (March 10, 2026).
As of March 9, 2026, Jeroen Hendrik L Van Wauwe has joined the board of directors of WELLDANA A/S.
As of August 12, 2025, Jeroen Hendrik L Van Wauwe has left the board of directors of WELLDANA A/S.
WELLDANA A/S has published its annual report for 2024. Gross profit came to DKK 13,540,253, and the net result was DKK 3,383,566.
WELLDANA A/S has published its annual report for 2023. Gross profit came to DKK 14,562,604, and the net result was DKK 4,415,348.
WELLDANA A/S has published its annual report for 2022. Gross profit came to DKK 19,277,476, and the net result was DKK 7,708,176.
As of May 5, 2022, Sofie Veerle Pollet has joined the board of directors of WELLDANA A/S.
As of May 5, 2022, Jeroen Hendrik L Van Wauwe has joined the board of directors of WELLDANA A/S.
As of May 5, 2022, Kim Madsen has left the board of directors of WELLDANA A/S.
As of May 5, 2022, Janus Hygom has left the board of directors of WELLDANA A/S.
As of May 5, 2022, Bo Pedersen is registered as director of WELLDANA A/S.
As of May 5, 2022, Kim Madsen has stepped down as director of WELLDANA A/S.
As of May 5, 2022, is registered as an owner of WELLDANA A/S with an ownership share of 100%.
WELLDANA A/S has published its annual report for 2021. Gross profit came to DKK 19,938,409, and the net result was DKK 8,153,947.
WELLDANA A/S has published its annual report for 2020. Gross profit came to DKK 14,225,019, and the net result was DKK 3,965,868.
WELLDANA A/S has published its annual report for 2019. Gross profit came to DKK 10,533,412, and the net result was DKK 1,871,671.
WELLDANA A/S has published its annual report for 2018. Gross profit came to DKK 10,460,021, and the net result was DKK 2,776,369.
WELLDANA A/S has published its annual report for 2017. Gross profit came to DKK 9,369,781, and the net result was DKK 2,464,915.
As of January 10, 2018, Maja Gro Lilsig has left the board of directors of WELLDANA A/S.
WELLDANA A/S has published its annual report for 2016. Gross profit came to DKK 7,195,082, and the net result was DKK 1,004,741.
As of December 6, 2016, Janus Hygom has joined the board of directors of WELLDANA A/S.
As of December 6, 2016, Søren Hygom has left the board of directors of WELLDANA A/S.
WELLDANA A/S has published its annual report for 2015. The net result was DKK 636,738.
WELLDANA A/S has published its annual report for 2014. Gross profit came to DKK 6,617,390, and the net result was DKK 1,377,674.
WELLDANA A/S has published its annual report for 2013. Gross profit came to DKK 4,879,427, and the net result was DKK 406,333.
As of March 25, 2014, Maja Gro Lilsig has joined the board of directors of WELLDANA A/S.
As of March 25, 2014, Niels Kristensen has left the board of directors of WELLDANA A/S.
WELLDANA A/S has published its annual report for 2012. Gross profit came to DKK 4,902,471, and the net result was DKK 64,195.
As of September 19, 2011, EY Godkendt Revisionspartnerselskab has been appointed auditor of WELLDANA A/S.
As of September 19, 2011, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of WELLDANA A/S.
As of August 20, 2009, Søren Hygom has joined the board of directors of WELLDANA A/S.
As of August 20, 2009, Bo Pedersen has joined the board of directors of WELLDANA A/S.
As of August 20, 2009, Niels Kristensen has joined the board of directors of WELLDANA A/S.
As of August 20, 2009, Jørgen Lauridsen Jensen has left the board of directors of WELLDANA A/S.
As of December 14, 2007, Anders Dal Pedersen has left the board of directors of WELLDANA A/S.
On June 1, 2006, the company changed its name from INTERNATIONAL MARKETING. OKSBØL A/S to WELLDANA A/S.
As of October 3, 2003, Kim Madsen has joined the board of directors of WELLDANA A/S.
As of December 1, 1999, Kim Madsen is registered as director of WELLDANA A/S.
As of December 1, 1999, Anders Dal Pedersen has stepped down as director of WELLDANA A/S.
On January 25, 1996, the company changed its name from A/S PSE 38 NR. 1784 to INTERNATIONAL MARKETING. OKSBØL A/S.
As of January 24, 1996, Erik Tronborg Andersen has stepped down as auditor of WELLDANA A/S.
As of January 24, 1996, Hans Christian Galst has left the board of directors of WELLDANA A/S.
As of January 24, 1996, Ulf Svejgaard Poulsen has left the board of directors of WELLDANA A/S.
As of January 24, 1996, Per Emil Hasselbalch Stakemann has left the board of directors of WELLDANA A/S.
As of January 24, 1996, Per Emil Hasselbalch Stakemann has stepped down as director of WELLDANA A/S.
As of November 1, 1995, Erik Tronborg Andersen has been appointed auditor of WELLDANA A/S.
As of November 1, 1995, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of WELLDANA A/S.
As of November 1, 1995, Hans Christian Galst has joined the board of directors of WELLDANA A/S.
As of November 1, 1995, Jørgen Lauridsen Jensen has joined the board of directors of WELLDANA A/S.
As of November 1, 1995, Ulf Svejgaard Poulsen has joined the board of directors of WELLDANA A/S.
As of November 1, 1995, Per Emil Hasselbalch Stakemann has joined the board of directors of WELLDANA A/S.
As of November 1, 1995, Anders Dal Pedersen has joined the board of directors of WELLDANA A/S.
As of November 1, 1995, Per Emil Hasselbalch Stakemann is registered as director of WELLDANA A/S.
As of November 1, 1995, Anders Dal Pedersen is registered as director of WELLDANA A/S.
WELLDANA A/S was founded on November 1, 1995.
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