Owners, management and financials
CVR: 17915371
Previous names: VICH 4040 A/S
DKK 36,924,141
Revenue
Net result: DKK -8,739,566
Seminole Hard Rock UK Limited (100%)
CVR · view owners
Eric Vincent Martino
Board: Jeffrey Eugene Hook (chair) and 2 members
CVR · view management
Active
Founded 1 July 1994
CVR · view overview
49 employees
CVR · 2026
Director role ended: Anibal Fernandez Lorden
CVR · 02/07/2025
View the full event history
HARD ROCK CAFE (DENMARK) A/S is a Danish company of the type Aktieselskab based in København K, founded in 1994. The company is registered under the industry Servering af mad i restauranter og caféer. The company was previously named VICH 4040 A/S. The management consists of Eric Vincent Martino. The board consists of Jeffrey Eugene Hook (chair), Eric Vincent Martino and Paulo José Ferreira Rodrigues. The company is owned by Seminole Hard Rock UK Limited. The company has 49 employees (2026). In 2025, the company reported revenue of DKK 36,924,141 and a net result of DKK -8,739,566 compared with DKK -18,003,180 the year before. Equity in the 2025 report amounted to DKK -98,274,374.
Source: annual report 2025, Danish Business Authority
The financial health of HARD ROCK CAFE (DENMARK) A/S is concerning, marked by consistent losses and negative equity over the past five years. Revenue peaked at 41,742,948 DKK in 2023 but has since declined to 36,924,141 DKK in 2025, reflecting a downward trend. The company has accumulated significant losses, with a profit of -8,739,566 DKK in 2025 and equity plummeting to -98,274,374 DKK, indicating potential solvency issues. Despite its established brand presence in the restaurant industry, the ongoing financial challenges raise concerns about its sustainability and competitive position.
AI-generated summary · Generated 22/07/2026
Selskabets formål er at etablere og drive en restaurant i København i overensstemmelse med det verdens- omspændende Hard Rock Cafe koncept, salg af produkter, herunder T-shirts og andre beklædningsgenstande med Hard Rock Cafe-logo og anden dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 36.9 mio. | -8.7 mio. | 5.3 mio. | -98.3 mio. | 48 | |
| 202401/01/2024 – 31/12/2024 | 40.3 mio. | -18 mio. | 10.2 mio. | -89.5 mio. | 48 | |
| 202301/01/2023 – 31/12/2023 | 41.7 mio. | -16.8 mio. | 8.9 mio. | -71.5 mio. | 48 | |
| 202201/01/2022 – 31/12/2022 | 39.5 mio. | -9.7 mio. | 21.6 mio. | -54.7 mio. | 39 | |
| 202101/01/2021 – 31/12/2021 | 5.5 mio. | -16.4 mio. | 14.2 mio. | -45 mio. | 21 | |
| 202001/01/2020 – 31/12/2020 | 11.6 mio. | -13.7 mio. | 16.8 mio. | -28.6 mio. | 35 | |
| 201901/01/2019 – 31/12/2019 | 49.9 mio. | -10.2 mio. | 26.4 mio. | -14.9 mio. | 60 | |
| 201801/01/2018 – 31/12/2018 | 41.7 mio. | -10.5 mio. | 28 mio. | -4.8 mio. | 52 | |
| 201701/01/2017 – 31/12/2017 | 44.2 mio. | -10.8 mio. | 29.2 mio. | 5.7 mio. | 49 | |
| 201601/01/2016 – 31/12/2016 | 42.2 mio. | -14.7 mio. | 35.3 mio. | 16.4 mio. | - | |
| 201501/01/2015 – 31/12/2015 | 46.5 mio. | -11.5 mio. | 45.6 mio. | 1.2 mio. | 56 | |
| 201401/01/2014 – 31/12/2014 | 58.1 mio. | 2.3 mio. | 21.9 mio. | 12.7 mio. | 56 | |
| 201301/01/2013 – 31/12/2013 | 58 mio. | 3.8 mio. | 13.9 mio. | 10.3 mio. | 56 | |
| 201201/01/2012 – 31/12/2012 | 58.6 mio. | 2.1 mio. | 9.4 mio. | 6.5 mio. | 56 |
Compared to 4.132 companies in Servering af mad i restauranter og caféer
Comparison is based on industry median values
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Set up monitoringThe CVR number of HARD ROCK CAFE (DENMARK) A/S is 17915371.
HARD ROCK CAFE (DENMARK) A/S is owned by Seminole Hard Rock UK Limited.
The management of HARD ROCK CAFE (DENMARK) A/S consists of Eric Vincent Martino.
The board of HARD ROCK CAFE (DENMARK) A/S consists of Jeffrey Eugene Hook, Eric Vincent Martino and Paulo José Ferreira Rodrigues, with Jeffrey Eugene Hook as chair.
In 2025, HARD ROCK CAFE (DENMARK) A/S reported revenue of DKK 36,924,141.
HARD ROCK CAFE (DENMARK) A/S had 49 employees in 2026 according to the Danish CVR register.
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HARD ROCK CAFE (DENMARK) A/S has published its annual report for 2025. Revenue came to DKK 36,924,141, and the net result was DKK -8,739,566.
Contact info changed: new phone: 33124333, new email: [email protected] (July 3, 2026).
HARD ROCK CAFE (DENMARK) A/S has published its annual report for 2024. Revenue came to DKK 40,311,760, and the net result was DKK -18,003,180.
As of July 2, 2025, Jeffrey Eugene Hook has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 2, 2025, Eric Vincent Martino has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 2, 2025, Jon Stephen Lucas has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 2, 2025, Anibal Fernandez Lorden has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 2, 2025, Eric Vincent Martino is registered as director of HARD ROCK CAFE (DENMARK) A/S.
As of July 2, 2025, Anibal Fernandez Lorden has stepped down as director of HARD ROCK CAFE (DENMARK) A/S.
HARD ROCK CAFE (DENMARK) A/S has published its annual report for 2023. Revenue came to DKK 41,742,948, and the net result was DKK -16,814,752.
HARD ROCK CAFE (DENMARK) A/S has published its annual report for 2022. Revenue came to DKK 39,539,472, and the net result was DKK -9,722,365.
As of May 11, 2023, Jon Stephen Lucas has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of May 11, 2023, Anibal Fernandez Lorden has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of May 11, 2023, David Stuart Pellow has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of May 11, 2023, Anibal Fernandez Lorden is registered as director of HARD ROCK CAFE (DENMARK) A/S.
As of May 11, 2023, David Stuart Pellow has stepped down as director of HARD ROCK CAFE (DENMARK) A/S.
As of May 10, 2023, Jon Stephen Lucas has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of November 15, 2022, Jon Stephen Lucas has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of November 15, 2022, John Robert Eder has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
HARD ROCK CAFE (DENMARK) A/S has published its annual report for 2021. Revenue came to DKK 5,475,120, and the net result was DKK -16,392,938.
As of January 28, 2022, Paulo José Ferreira Rodrigues has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of January 28, 2022, Ilkim Hincer has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
HARD ROCK CAFE (DENMARK) A/S has published its annual report for 2020. Revenue came to DKK 11,562,941, and the net result was DKK -13,665,839.
As of March 12, 2021, Ilkim Hincer has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of March 12, 2021, Brian Learned Alexander has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
HARD ROCK CAFE (DENMARK) A/S has published its annual report for 2019. Revenue came to DKK 49,927,980, and the net result was DKK -10,150,887.
HARD ROCK CAFE (DENMARK) A/S has published its annual report for 2018. Revenue came to DKK 41,692,523, and the net result was DKK -10,451,745.
As of October 26, 2018, John Robert Eder has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 3, 2018, Brian Learned Alexander has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 3, 2018, Jay Anthony Wolszczak has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of June 30, 2018, Thomas Joseph Gispanski has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
HARD ROCK CAFE (DENMARK) A/S has published its annual report for 2017. Revenue came to DKK 44,166,000, and the net result was DKK -10,765,000.
HARD ROCK CAFE (DENMARK) A/S has published its annual report for 2016. Revenue came to DKK 42,196,976, and the net result was DKK -14,729,845.
HARD ROCK CAFE (DENMARK) A/S has published its annual report for 2015. Revenue came to DKK 46,474,899, and the net result was DKK -11,518,255.
As of March 1, 2016, David Paul John McBeth has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of March 1, 2016, David Stuart Pellow is registered as director of HARD ROCK CAFE (DENMARK) A/S.
As of March 1, 2016, David Paul John McBeth has stepped down as director of HARD ROCK CAFE (DENMARK) A/S.
HARD ROCK CAFE (DENMARK) A/S has published its annual report for 2014. Revenue came to DKK 58,124,150, and the net result was DKK 2,348,858.
As of May 1, 2015, Thomas Joseph Gispanski has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of May 1, 2015, Kim Creighton has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of December 16, 2014, is registered as an owner of HARD ROCK CAFE (DENMARK) A/S with an ownership share of 100%.
HARD ROCK CAFE (DENMARK) A/S has published its annual report for 2013. Revenue came to DKK 57,970,235, and the net result was DKK 3,808,716.
As of November 19, 2013, Kim Creighton has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of August 5, 2013, David Stuart Pellow has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of August 5, 2013, Andrew Calum MacPherson has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
HARD ROCK CAFE (DENMARK) A/S has published its annual report for 2012. Revenue came to DKK 58,637,051, and the net result was DKK 2,135,456.
As of October 13, 2011, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of HARD ROCK CAFE (DENMARK) A/S.
As of October 13, 2010, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has stepped down as auditor of HARD ROCK CAFE (DENMARK) A/S.
As of September 22, 2008, REVISIONS- OG FORVALTNINGS- INSTITUTET, AKTIESELSKAB has been appointed auditor of HARD ROCK CAFE (DENMARK) A/S.
As of September 22, 2008, A/S PSE NR. 4820 has stepped down as auditor of HARD ROCK CAFE (DENMARK) A/S.
As of September 10, 2007, David Paul John McBeth has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of February 27, 2007, Søren Faerber has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of February 27, 2007, David Paul John McBeth is registered as director of HARD ROCK CAFE (DENMARK) A/S.
As of February 27, 2007, Søren Faerber has stepped down as director of HARD ROCK CAFE (DENMARK) A/S.
As of June 30, 2005, A/S PSE NR. 4820 has been appointed auditor of HARD ROCK CAFE (DENMARK) A/S.
As of June 30, 2005, Pricewaterhouse Coopers has stepped down as auditor of HARD ROCK CAFE (DENMARK) A/S.
As of October 30, 2002, Jonathan Todd Lindsey has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 11, 2001, Jay Anthony Wolszczak has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 11, 2001, Jonathan Todd Lindsey has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 11, 2001, Horace Dawson has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 11, 2001, Harold Scott Little has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of March 8, 2001, Søren Faerber has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of March 8, 2001, Aase Veronika Skov has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of March 8, 2001, Søren Faerber is registered as director of HARD ROCK CAFE (DENMARK) A/S.
As of March 8, 2001, Aase Veronika Skov has stepped down as director of HARD ROCK CAFE (DENMARK) A/S.
As of May 15, 2000, Andrew Calum MacPherson has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of May 15, 2000, Sally Elisabeth Woodward has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of October 12, 1999, Pricewaterhouse Coopers has been appointed auditor of HARD ROCK CAFE (DENMARK) A/S.
As of October 12, 1999, CJ Partnership I/S has stepped down as auditor of HARD ROCK CAFE (DENMARK) A/S.
As of September 22, 1998, Harold Scott Little has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of September 22, 1998, Gregory Leonard has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of May 30, 1998, Horace Dawson has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of August 11, 1997, Gregory Leonard has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of August 11, 1997, Michael Robert Coutu has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of August 11, 1997, Michael Robert Coutu has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of January 3, 1997, Aase Veronika Skov has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of January 3, 1997, Sally Elisabeth Woodward has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of January 3, 1997, Carl-Mikael Stefan Jonasson has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of January 3, 1997, Patrick Bernrad Syka has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of January 3, 1997, John Eric Crippen has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of January 3, 1997, Aase Veronika Skov is registered as director of HARD ROCK CAFE (DENMARK) A/S.
As of January 3, 1997, Sally Elisabeth Woodward is registered as director of HARD ROCK CAFE (DENMARK) A/S.
As of January 3, 1997, Sally Elisabeth Woodward has stepped down as director of HARD ROCK CAFE (DENMARK) A/S.
As of October 4, 1996, Carl-Mikael Stefan Jonasson has stepped down as director of HARD ROCK CAFE (DENMARK) A/S.
As of October 11, 1995, Carl-Mikael Stefan Jonasson has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of October 11, 1995, Peter Preis has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of October 11, 1995, Carl-Mikael Stefan Jonasson is registered as director of HARD ROCK CAFE (DENMARK) A/S.
As of October 11, 1995, Peter Preis has stepped down as director of HARD ROCK CAFE (DENMARK) A/S.
On November 24, 1994, the company changed its name from VICH 4040 A/S to HARD ROCK CAFE (DENMARK) A/S.
As of November 23, 1994, Nis Jørn Bennetzen has stepped down as auditor of HARD ROCK CAFE (DENMARK) A/S.
As of November 23, 1994, Victor Christoffersen has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of November 23, 1994, Sebastian Benjamin Bahn Christoffersen has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of November 23, 1994, Helen Mimi Janniche has left the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of November 23, 1994, Victor Christoffersen has stepped down as director of HARD ROCK CAFE (DENMARK) A/S.
As of July 1, 1994, Nis Jørn Bennetzen has been appointed auditor of HARD ROCK CAFE (DENMARK) A/S.
As of July 1, 1994, CJ Partnership I/S has been appointed auditor of HARD ROCK CAFE (DENMARK) A/S.
As of July 1, 1994, Peter Preis has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 1, 1994, Victor Christoffersen has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 1, 1994, Sebastian Benjamin Bahn Christoffersen has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 1, 1994, Helen Mimi Janniche has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 1, 1994, Patrick Bernrad Syka has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 1, 1994, John Eric Crippen has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 1, 1994, Michael Robert Coutu has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 1, 1994, Michael Robert Coutu has joined the board of directors of HARD ROCK CAFE (DENMARK) A/S.
As of July 1, 1994, Peter Preis is registered as director of HARD ROCK CAFE (DENMARK) A/S.
As of July 1, 1994, Victor Christoffersen is registered as director of HARD ROCK CAFE (DENMARK) A/S.
HARD ROCK CAFE (DENMARK) A/S was founded on July 1, 1994.
Uneven Bits ApS is an independent IT consultancy founded and operated by Klaus Byskov Pedersen. With deep expertise in software architecture and systems design, I help organizations build robust, scalable, and maintainable technical solutions. Whether you need strategic guidance on technology decisions, hands-on architecture work, or help navigating complex technical challenges, I bring focused expertise and a practical approach to every engagement.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at drive forretning med digital markedsføring og strategi samt enhver i forbindelse hermed stående virksomhed.
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