CVR: 13442045
Secondary names: Webstarters A/S
Previous names: ADTENTION REKLAMEBUREAU A/S
DKK 20,592,899
Gross profit
Net result: DKK 2,258,965
J. Kaae Holding ApS, Stemik3 Holding ApS
CVR · view ownership and management
Owner registered: J. Kaae Holding ApS
CVR · 23/11/2022
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ADTENTION A/S is a Danish company of the type Aktieselskab based in Kolding, founded in 1989. The company is registered under the industry Planlægning og design af reklamekampagner. The company was previously named ADTENTION REKLAMEBUREAU A/S. The management consists of Brian Stein Mikkelsen. The company is owned by J. Kaae Holding ApS and Stemik3 Holding ApS. The company has 11 employees (2018). In 2026, the company reported a gross profit of DKK 20,592,899 and a net result of DKK 2,258,965 compared with DKK 2,452,885 the year before. Equity in the 2026 report amounted to DKK 2,030,023.
Source: annual report 2026, Danish Business Authority
The financial health of ADTENTION A/S shows a positive trajectory in gross profit and profitability over the last few years, with gross profit increasing from 12.8 million DKK in 2022 to 20.6 million DKK in 2026. However, the company has faced challenges with equity, transitioning from a negative equity position of -3.7 million DKK in 2023 to a positive 2 million DKK in 2026, indicating a significant recovery. Despite the absence of revenue data, the consistent growth in gross profit suggests effective cost management and operational efficiency. Key concerns include the company's previous negative equity and the need to establish a stable revenue stream to support its position in the advertising campaign planning and design industry.
AI-generated summary · Generated 12/08/2026
Selskabets formål er at drive virksomhed inden for reklame- og online marketing, webudvikling, serveroptimering og dermed beslægtet virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202601/05/2025 – 30/04/2026 | 20.6 mio. | 2.3 mio. | 10.8 mio. | 2 mio. | 34 | |
| 202501/05/2024 – 30/04/2025 | 19.6 mio. | 2.5 mio. | 8.8 mio. | -229 t. | 34 | |
| 202401/05/2023 – 30/04/2024 | 19 mio. | 1.1 mio. | 6.4 mio. | -2.7 mio. | 37 | |
| 202301/05/2022 – 30/04/2023 | 16.3 mio. | -437 t. | 5.4 mio. | -3.7 mio. | 37 | |
| 202201/05/2021 – 30/04/2022 | 12.8 mio. | -1 mio. | 5.9 mio. | -3.3 mio. | 33 | |
| 202101/05/2020 – 30/04/2021 | 11.2 mio. | 65 t. | 5.3 mio. | -2.3 mio. | 26 | |
| 202001/05/2019 – 30/04/2020 | 3.2 mio. | -1.9 mio. | 4.4 mio. | -2.4 mio. | 11 | |
| 201901/05/2018 – 30/04/2019 | 6.7 mio. | 168 t. | 7.4 mio. | -451 t. | 13 | |
| 201801/05/2017 – 30/04/2018 | 5.9 mio. | -1.5 mio. | 5.1 mio. | -619 t. | 14 | |
| 201701/05/2016 – 30/04/2017 | 8 mio. | 237 t. | 7.1 mio. | 855 t. | 14 | |
| 201601/05/2015 – 30/04/2016 | 5 mio. | -2.1 mio. | 10.5 mio. | 618 t. | 14 | |
| 201501/05/2014 – 30/04/2015 | - | 0 | 0 | 0 | - | |
| 201401/05/2013 – 30/04/2014 | - | 0 | 0 | 0 | - | |
| 201301/05/2012 – 30/04/2013 | -7.6 mio. | -105 t. | 12 mio. | -3.1 mio. | - |
Compared to 1.836 companies in Planlægning og design af reklamekampagner
Comparison is based on industry median values
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Try the lead list generatorADTENTION A/S was founded on 15 September 1989.
ADTENTION A/S is registered under the industry Planlægning og design af reklamekampagner (industry code 731110).
ADTENTION A/S had 11 employees in 2018 according to the Danish CVR register.
ADTENTION A/S is owned by J. Kaae Holding ApS and Stemik3 Holding ApS.
adtention.dk belongs to ADTENTION A/S, CVR number 13442045.
In 2026, ADTENTION A/S reported a gross profit of DKK 20,592,899.
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Contact info changed: new phone: 75712000, new email: [email protected], new website: www.adtention.dk (September 5, 2026).
As of September 1, 2026, Cedra Godkendt Revisionsaktieselskab has been appointed auditor of ADTENTION A/S.
As of September 1, 2026, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has stepped down as auditor of ADTENTION A/S.
ADTENTION A/S has published its annual report for 2026. Gross profit came to DKK 20,592,899, and the net result was DKK 2,258,965.
ADTENTION A/S has published its annual report for 2025. Gross profit came to DKK 19,563,857, and the net result was DKK 2,452,885.
ADTENTION A/S has published its annual report for 2024. Gross profit came to DKK 19,020,748, and the net result was DKK 1,065,394.
ADTENTION A/S has published its annual report for 2023. Gross profit came to DKK 16,332,585, and the net result was DKK -436,628.
As of November 23, 2022, J. Kaae Holding ApS is registered as an owner of ADTENTION A/S with an ownership share of 33%.
As of November 23, 2022, Stemik3 Holding ApS is registered as an owner of ADTENTION A/S with an ownership share of 50%.
ADTENTION A/S has published its annual report for 2022. Gross profit came to DKK 12,801,337, and the net result was DKK -1,006,094.
As of October 25, 2022, Dennis Lundhede Frederiksen has left the board of directors of ADTENTION A/S.
ADTENTION A/S has published its annual report for 2021. Gross profit came to DKK 11,208,442, and the net result was DKK 65,239.
ADTENTION A/S has published its annual report for 2020. Gross profit came to DKK 3,213,142, and the net result was DKK -1,918,320.
As of August 27, 2020, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of ADTENTION A/S.
As of August 27, 2020, Leon Pinholt has stepped down as auditor of ADTENTION A/S.
As of August 27, 2020, Dennis Lundhede Frederiksen has joined the board of directors of ADTENTION A/S.
As of August 27, 2020, Jesper Kaae has joined the board of directors of ADTENTION A/S.
As of August 27, 2020, Charlotte Christel Stein Mikkelsen has left the board of directors of ADTENTION A/S.
ADTENTION A/S has published its annual report for 2019. Gross profit came to DKK 6,697,906, and the net result was DKK 167,533.
ADTENTION A/S has published its annual report for 2018. Gross profit came to DKK 5,908,842, and the net result was DKK -1,474,115.
ADTENTION A/S has published its annual report for 2017. Gross profit came to DKK 7,993,098, and the net result was DKK 237,237.
ADTENTION A/S has published its annual report for 2016. Gross profit came to DKK 4,996,749, and the net result was DKK -2,101,349.
ADTENTION A/S has published its annual report for 2015. The net result was DKK 0.
ADTENTION A/S has published its annual report for 2014. The net result was DKK 0.
ADTENTION A/S has published its annual report for 2013. Gross profit came to DKK -7,556,780, and the net result was DKK -105,416.
As of September 23, 2013, Erik Svanvig has joined the board of directors of ADTENTION A/S.
As of September 23, 2013, Gert Eg has left the board of directors of ADTENTION A/S.
On January 3, 2002, the company changed its name from ADTENTION REKLAMEBUREAU A/S to ADTENTION A/S.
As of December 4, 2000, Charlotte Christel Stein Mikkelsen has joined the board of directors of ADTENTION A/S.
As of December 4, 2000, Niels Henrik Nowak has left the board of directors of ADTENTION A/S.
As of December 4, 2000, John Møgelhøj has left the board of directors of ADTENTION A/S.
As of December 4, 2000, Leif Brogaard has left the board of directors of ADTENTION A/S.
As of November 8, 1999, John Møgelhøj has joined the board of directors of ADTENTION A/S.
As of November 8, 1999, Leif Brogaard has joined the board of directors of ADTENTION A/S.
As of September 3, 1997, Conny Bæk Hansen has left the board of directors of ADTENTION A/S.
As of September 3, 1997, Ulrik Bebe has left the board of directors of ADTENTION A/S.
As of September 3, 1997, Niels Henrik Nowak has stepped down as director of ADTENTION A/S.
As of September 14, 1995, Anders Balshøj Sørensen has left the board of directors of ADTENTION A/S.
As of September 14, 1995, Rene Johannes Egelberg has left the board of directors of ADTENTION A/S.
As of September 14, 1995, Anders Balshøj Sørensen has stepped down as director of ADTENTION A/S.
As of November 8, 1993, Henning Alf Christensen has stepped down as director of ADTENTION A/S.
As of April 30, 1992, Leon Pinholt has been appointed auditor of ADTENTION A/S.
As of April 30, 1992, has stepped down as auditor of ADTENTION A/S.
As of October 10, 1991, Bent Krog has left the board of directors of ADTENTION A/S.
As of December 17, 1990, Ernst Genckel has left the board of directors of ADTENTION A/S.
As of September 15, 1989, has been appointed auditor of ADTENTION A/S.
As of September 15, 1989, Niels Henrik Nowak has joined the board of directors of ADTENTION A/S.
As of September 15, 1989, Anders Balshøj Sørensen has joined the board of directors of ADTENTION A/S.
As of September 15, 1989, Gert Eg has joined the board of directors of ADTENTION A/S.
As of September 15, 1989, Ernst Genckel has joined the board of directors of ADTENTION A/S.
As of September 15, 1989, Brian Stein Mikkelsen has joined the board of directors of ADTENTION A/S.
As of September 15, 1989, Conny Bæk Hansen has joined the board of directors of ADTENTION A/S.
As of September 15, 1989, Bent Krog has joined the board of directors of ADTENTION A/S.
As of September 15, 1989, Ulrik Bebe has joined the board of directors of ADTENTION A/S.
As of September 15, 1989, Rene Johannes Egelberg has joined the board of directors of ADTENTION A/S.
As of September 15, 1989, Niels Henrik Nowak is registered as director of ADTENTION A/S.
As of September 15, 1989, Henning Alf Christensen is registered as director of ADTENTION A/S.
As of September 15, 1989, Anders Balshøj Sørensen is registered as director of ADTENTION A/S.
As of September 15, 1989, Brian Stein Mikkelsen is registered as adm. dir. of ADTENTION A/S.
ADTENTION A/S was founded on September 15, 1989.
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