Owners, management and financials
CVR: 10279488
Previous names: LINEA S, ÅLBORG ApS
DKK 28,032,000
Gross profit
Net result: DKK -23,874,000
Daisy 2015 Management ApS (100%)
CVR · view owners
Lisbeth Holm, Jacob Andersen
Board: Henrik Theilbjørn (chair) and 2 members
CVR · view management
Active
Founded 10 May 1986
CVR · view overview
114 employees
CVR · 2026
Director registered: Lisbeth Holm
CVR · 03/12/2024
View the full event history
MASAI CLOTHING COMPANY ApS is a Danish company of the type Anpartsselskab based in København K, founded in 1986. The company is registered under the industry Engroshandel med beklædning. The company was previously named LINEA S, ÅLBORG ApS. The management consists of Lisbeth Holm and Jacob Andersen. The board consists of Henrik Theilbjørn (chair), Jacob Andersen and Lisbeth Holm. The company is owned by Daisy 2015 Management ApS. The company has 114 employees (2026). In 2025, the company reported a gross profit of DKK 28,032,000 and a net result of DKK -23,874,000 compared with DKK -27,770,000 the year before. Equity in the 2025 report amounted to DKK 29,212,000.
Source: annual report 2025, Danish Business Authority
The financial health of MASAI CLOTHING COMPANY ApS shows a concerning trend, with consistent losses over the past five years, culminating in a profit loss of 23,874,000 DKK in 2025. Revenue peaked at 241,891,000 DKK in 2022 but has since declined to 174,507,000 DKK in 2024, indicating a downward trajectory. Despite a gross profit of 28,032,000 DKK in 2025, the company's equity has decreased from 93,949,000 DKK in 2021 to 29,212,000 DKK, raising concerns about its financial stability. The company operates in the clothing wholesale industry, facing challenges in maintaining profitability and market position amidst declining revenues.
AI-generated summary · Generated 15/08/2026
Selskabets formål er handel med tøj samt al virksomhed, som efter bestyrelsens skøn er beslægtet hermed
Source: annual reports filed with the Danish Business Authority.
| Period | Revenue | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/07/2024 – 30/06/2025 | - | -23.9 mio. | 59.7 mio. | 29.2 mio. | 76 | |
| 202401/07/2023 – 30/06/2024 | 174.5 mio. | -27.8 mio. | 67.8 mio. | 33.1 mio. | 88 | |
| 202301/07/2022 – 30/06/2023 | 207.3 mio. | -9.4 mio. | 97.8 mio. | 60.9 mio. | 88 | |
| 202201/07/2021 – 30/06/2022 | 241.9 mio. | -23.7 mio. | 118.7 mio. | 70.3 mio. | 99 | |
| 202101/07/2020 – 30/06/2021 | 220.7 mio. | -155.1 mio. | 150.5 mio. | 93.9 mio. | 98 | |
| 202001/07/2019 – 30/06/2020 | 300 mio. | -2.9 mio. | 304.9 mio. | 249.5 mio. | 99 | |
| 201901/07/2018 – 30/06/2019 | - | 56.3 mio. | 332.2 mio. | 252.1 mio. | 89 | |
| 201801/07/2017 – 30/06/2018 | - | 77.4 mio. | 271.6 mio. | 196.2 mio. | 83 | |
| 201701/07/2016 – 30/06/2017 | 376.5 mio. | 78.8 mio. | 212 mio. | 140.6 mio. | 77 | |
| 201601/07/2015 – 30/06/2016 | 344.6 mio. | 85.7 mio. | 125.9 mio. | 63.7 mio. | 71 | |
| 201501/07/2014 – 30/06/2015 | 320.5 mio. | 75 t. | 97.7 mio. | 48.4 mio. | - | |
| 201401/07/2013 – 30/06/2014 | 297.9 mio. | 66.5 mio. | 119.1 mio. | 75.7 mio. | - | |
| 201301/07/2012 – 30/06/2013 | 250.2 mio. | 49.6 mio. | 90.2 mio. | 60.6 mio. | - |
Compared to 698 companies in Engroshandel med beklædning
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
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See the API documentationThe CVR number of MASAI CLOTHING COMPANY ApS is 10279488.
MASAI CLOTHING COMPANY ApS is owned by Daisy 2015 Management ApS.
The management of MASAI CLOTHING COMPANY ApS consists of Lisbeth Holm and Jacob Andersen.
The board of MASAI CLOTHING COMPANY ApS consists of Henrik Theilbjørn, Jacob Andersen and Lisbeth Holm, with Henrik Theilbjørn as chair.
In 2025, MASAI CLOTHING COMPANY ApS reported a gross profit of DKK 28,032,000.
MASAI CLOTHING COMPANY ApS had 114 employees in 2026 according to the Danish CVR register.
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MASAI CLOTHING COMPANY ApS has published its annual report for 2025. Gross profit came to DKK 28,032,000, and the net result was DKK -23,874,000.
MASAI CLOTHING COMPANY ApS has published its annual report for 2024. Revenue came to DKK 174,507,000, and the net result was DKK -27,770,000.
As of December 3, 2024, Lisbeth Holm has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of December 3, 2024, Lisbeth Holm is registered as adm. dir. of MASAI CLOTHING COMPANY ApS.
As of February 29, 2024, Henrik Ellebæk Steensgaard has left the board of directors of MASAI CLOTHING COMPANY ApS.
As of February 29, 2024, Henrik Ellebæk Steensgaard has stepped down as adm. dir. of MASAI CLOTHING COMPANY ApS.
MASAI CLOTHING COMPANY ApS has published its annual report for 2023. Revenue came to DKK 207,300,000, and the net result was DKK -9,393,000.
As of January 31, 2023, Jacob Andersen has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of January 31, 2023, Louise Bechmann has left the board of directors of MASAI CLOTHING COMPANY ApS.
As of January 31, 2023, Jacob Andersen is registered as director of MASAI CLOTHING COMPANY ApS.
As of January 31, 2023, Louise Bechmann has stepped down as director of MASAI CLOTHING COMPANY ApS.
MASAI CLOTHING COMPANY ApS has published its annual report for 2022. Revenue came to DKK 241,891,000, and the net result was DKK -23,694,000.
MASAI CLOTHING COMPANY ApS has published its annual report for 2021. Revenue came to DKK 220,651,000, and the net result was DKK -155,104,000.
As of August 31, 2021, Henrik Theilbjørn has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of August 31, 2021, Henrik Ellebæk Steensgaard has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of August 30, 2021, Henrik Ellebæk Steensgaard has left the board of directors of MASAI CLOTHING COMPANY ApS.
As of December 14, 2020, Henrik Ellebæk Steensgaard has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of December 14, 2020, Margaret McDonald has left the board of directors of MASAI CLOTHING COMPANY ApS.
As of December 14, 2020, Henrik Ellebæk Steensgaard is registered as adm. dir. of MASAI CLOTHING COMPANY ApS.
As of December 14, 2020, Margaret McDonald has stepped down as director of MASAI CLOTHING COMPANY ApS.
MASAI CLOTHING COMPANY ApS has published its annual report for 2020. Revenue came to DKK 300,014,000, and the net result was DKK -2,893,000.
MASAI CLOTHING COMPANY ApS has published its annual report for 2019. Gross profit came to DKK -261,797,000, and the net result was DKK 56,327,000.
As of October 24, 2019, Margaret McDonald has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of October 24, 2019, Sune Bjerregaard has left the board of directors of MASAI CLOTHING COMPANY ApS.
As of October 24, 2019, Margaret McDonald is registered as director of MASAI CLOTHING COMPANY ApS.
As of October 24, 2019, Sune Bjerregaard has stepped down as director of MASAI CLOTHING COMPANY ApS.
MASAI CLOTHING COMPANY ApS has published its annual report for 2018. Gross profit came to DKK -285,852,000, and the net result was DKK 77,402,000.
MASAI CLOTHING COMPANY ApS has published its annual report for 2017. Revenue came to DKK 376,488,465, and the net result was DKK 78,838,369.
As of September 15, 2017, Louise Bechmann has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of September 15, 2017, Theis Nøhr Bruun has left the board of directors of MASAI CLOTHING COMPANY ApS.
As of September 15, 2017, Louise Bechmann is registered as director of MASAI CLOTHING COMPANY ApS.
As of September 15, 2017, Theis Nøhr Bruun has stepped down as director of MASAI CLOTHING COMPANY ApS.
MASAI CLOTHING COMPANY ApS has published its annual report for 2016. Revenue came to DKK 344,582,957, and the net result was DKK 85,687,948.
As of June 30, 2016, Sune Bjerregaard has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of June 30, 2016, Gareth Ridgwell Whiley has left the board of directors of MASAI CLOTHING COMPANY ApS.
As of June 30, 2016, Mark Piasecki has left the board of directors of MASAI CLOTHING COMPANY ApS.
As of June 29, 2016, Sune Bjerregaard has left the board of directors of MASAI CLOTHING COMPANY ApS.
As of June 6, 2016, Theis Nøhr Bruun is registered as director of MASAI CLOTHING COMPANY ApS.
As of February 29, 2016, DELOITTE STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of MASAI CLOTHING COMPANY ApS.
As of February 29, 2016, PIASTER REVISORERNE, GODKENDT REVISIONSAKTIESELSKAB has stepped down as auditor of MASAI CLOTHING COMPANY ApS.
As of February 29, 2016, Theis Nøhr Bruun has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of February 29, 2016, Peter Knudsen has left the board of directors of MASAI CLOTHING COMPANY ApS.
As of February 29, 2016, Peter Knudsen has stepped down as director of MASAI CLOTHING COMPANY ApS.
MASAI CLOTHING COMPANY ApS has published its annual report for 2015. Revenue came to DKK 320,526,000, and the net result was DKK 75,315.
As of June 30, 2015, Sune Bjerregaard has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of June 30, 2015, Gareth Ridgwell Whiley has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of June 30, 2015, Mark Piasecki has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of June 30, 2015, Vagn Thorup has left the board of directors of MASAI CLOTHING COMPANY ApS.
As of June 30, 2015, Hans Carsten Rye has left the board of directors of MASAI CLOTHING COMPANY ApS.
As of June 30, 2015, Lisbeth Dueholm has left the board of directors of MASAI CLOTHING COMPANY ApS.
As of June 30, 2015, Peter Knudsen is registered as director of MASAI CLOTHING COMPANY ApS.
As of June 30, 2015, Hans Carsten Rye has stepped down as director of MASAI CLOTHING COMPANY ApS.
As of June 30, 2015, Nina Rye has stepped down as director of MASAI CLOTHING COMPANY ApS.
As of June 30, 2015, Daisy 2015 Management ApS is registered as an owner of MASAI CLOTHING COMPANY ApS with an ownership share of 100%.
MASAI CLOTHING COMPANY ApS has published its annual report for 2014. Revenue came to DKK 297,950,000, and the net result was DKK 66,494,000.
As of January 2, 2014, PIASTER REVISORERNE, GODKENDT REVISIONSAKTIESELSKAB has been appointed auditor of MASAI CLOTHING COMPANY ApS.
As of January 2, 2014, PIASTER, LØFGREEN & PARTNERE, STATSAUTORISERET REVISIONSAKTIESELSKAB has stepped down as auditor of MASAI CLOTHING COMPANY ApS.
MASAI CLOTHING COMPANY ApS has published its annual report for 2013. Revenue came to DKK 250,215,000, and the net result was DKK 49,559,000.
As of October 26, 2012, Vagn Thorup has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of October 26, 2012, Per Klitgård Poulsen has left the board of directors of MASAI CLOTHING COMPANY ApS.
As of August 31, 2012, Sune Bjerregaard is registered as director of MASAI CLOTHING COMPANY ApS.
As of August 27, 2012, Hans Carsten Rye has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of August 27, 2012, Per Klitgård Poulsen has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of August 27, 2012, Lisbeth Dueholm has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of August 27, 2012, Peter Knudsen has joined the board of directors of MASAI CLOTHING COMPANY ApS.
As of November 2, 2005, PIASTER, LØFGREEN & PARTNERE, STATSAUTORISERET REVISIONSAKTIESELSKAB has been appointed auditor of MASAI CLOTHING COMPANY ApS.
As of November 2, 2005, Piaster Statsautoriseret Revisor v/Kaj Piaster has stepped down as auditor of MASAI CLOTHING COMPANY ApS.
As of September 28, 2000, Piaster Statsautoriseret Revisor v/Kaj Piaster has been appointed auditor of MASAI CLOTHING COMPANY ApS.
As of September 28, 2000, Pricewaterhouse Coopers has stepped down as auditor of MASAI CLOTHING COMPANY ApS.
As of June 3, 1998, Pricewaterhouse Coopers has been appointed auditor of MASAI CLOTHING COMPANY ApS.
As of June 3, 1998, Kaj Gabriel Piaster has stepped down as auditor of MASAI CLOTHING COMPANY ApS.
On January 27, 1995, the company changed its name from LINEA S, ÅLBORG ApS to MASAI CLOTHING COMPANY ApS.
As of January 26, 1995, Grethe Grundahl has stepped down as director of MASAI CLOTHING COMPANY ApS.
As of January 26, 1995, Ivan Grundahl has stepped down as director of MASAI CLOTHING COMPANY ApS.
As of May 10, 1986, Kaj Gabriel Piaster has been appointed auditor of MASAI CLOTHING COMPANY ApS.
As of May 10, 1986, Hans Carsten Rye is registered as director of MASAI CLOTHING COMPANY ApS.
As of May 10, 1986, Nina Rye is registered as director of MASAI CLOTHING COMPANY ApS.
As of May 10, 1986, Grethe Grundahl is registered as director of MASAI CLOTHING COMPANY ApS.
As of May 10, 1986, Ivan Grundahl is registered as director of MASAI CLOTHING COMPANY ApS.
MASAI CLOTHING COMPANY ApS was founded on May 10, 1986.
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Selskabets formål er IT- og kommunikationsvirksomhed samt virksomhed i øvrigt, der efter bestyrelsens skøn står i forbindelse hermed.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
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