Industry category 73

Advertising and market research

Industry overview based on 12,034 companies in 5 industries. Data updated 15/07/2026.

12,034 companies

in this industry category

5 detailed industries

with individual benchmarks

Revenue

702 k DKK

median

231 k DKK

25th percentile

2.2 m DKK

75th percentile

4.3 m DKK

average

Profit margin

19%

median

25th percentile

43%

75th percentile

139%

average

Number of employees

median

25th percentile

75th percentile

average

Equity ratio

58%

median

37%

25th percentile

80%

75th percentile

58%

average

CDS - Financial health

Distribution of companies' financial health scores in this industry category compared to the national average.

Average CDS

49.1

National average

47.6

+1.5 points

Excellent

2.0%

-0.1pp

Good

3.0%

-1.1pp

Normal

26.8%

+1.5pp

High risk

60.9%

+2.4pp

Critical

7.3%

-2.7pp

Based on 27,825 companies with calculated score

Featured companiesLearn about this business feature

MJ INVEST ApS

Selskabets formål er at drive finansierings- og investeringsvirksomhed samt endvidere handel og håndværk og dermed beslægtet virksomhed.

SKOUBOE GRAFISK TEGNESTUE/REKLAME ApS

Selskabets formål er at drive grafisk tegnestue/reklame- bureau og virksomhed, der er naturligt forbundet hermed.

N.V. CONSULT ApS

Selskabets formål er formueadministration.

SKAKKEBÆK HOLDING ApS

Selskabets formål er 1. At drive investeringsvirksomhed og anden i forbindelse hermed stående virksomhed 2. Ledelsesrådgivning 3. Marketingrådgivning og kommunikation

KNOW HOW REKLAME & MARKETING ApS

Selskabets formål er at drive reklamebureau og servicevirksomhed, konsulent- og uddannelsesvirksomhed, samt marketing, kommunikation, handel og anden i forbindelse hermed stående virksomhed i ind- og…

WINTHER'S ApS

Selskabets formål er at drive reklamebureauvirksomhed og dermed i forbindelse stående virksomhed.

Industries in this category

See all 5 industries in this category with individual benchmarks

Planlægning og design af reklamekampagner

73.11.10•1,858 companies

438 k DKK

Median revenue

Public relations og kommunikation

73.30.00•735 companies

309 k DKK

Median revenue

Andre reklameaktiviteter

73.11.90•420 companies

543 k DKK

Median revenue

Indrykning af reklamer i medier

73.12.00•101 companies

415 k DKK

Median revenue

Markedsanalyse og offentlig meningsmåling

73.20.00•100 companies

1.3 m DKK

Median revenue

Geographic distribution

Top municipalities with companies in this industry category

KØBENHAVN

976 companies

7.1 m DKK

avg. revenue

AARHUS

301 companies

4.1 m DKK

avg. revenue

GENTOFTE

145 companies

1.1 m DKK

avg. revenue

FREDERIKSBERG

115 companies

1.5 m DKK

avg. revenue

AALBORG

114 companies

2.4 m DKK

avg. revenue

ODENSE

95 companies

3.6 m DKK

avg. revenue

RUDERSDAL

81 companies

1.8 m DKK

avg. revenue

KOLDING

56 companies

1.9 m DKK

avg. revenue

ROSKILDE

54 companies

914 k DKK

avg. revenue

10.

VEJLE

50 companies

1.9 m DKK

avg. revenue

Company types

Distribution of company types in this industry category

12,034companies

Anpartsselskab (APS)2,914

90.7%

Aktieselskab (A/S)278

8.6%

Kommanditaktieselskab/Partnerselskab (KAS)12

0.4%

Erhvervsdrivende fond (EFO)4

0.1%

Forening med begrænset ansvar (FMA)3

0.1%

Selskab med begrænset ansvar (SMA)1

0.0%

Øvrige2

0.1%

Largest companies

Top 10 companies in the industry category by revenue

VML MAP A/S

KØBENHAVN · 379 employees

877.4 m DKK

revenue

ORCHESTRA A/S

KØBENHAVN · 32 employees

422.5 m DKK

revenue

Dentsu Danmark A/S

KØBENHAVN · 338 employees

292.3 m DKK

revenue

IPG Mediabrands A/S

KØBENHAVN · 50 employees

260.5 m DKK

revenue

KUNDE & CO. A/S

KØBENHAVN · 209 employees

184 m DKK

revenue

Grey Danmark A/S

KØBENHAVN · 43 employees

163.4 m DKK

revenue

AFA DECAUX A/S

AARHUS · 106 employees

156.3 m DKK

revenue

NORSTAT DANMARK A/S

KØBENHAVN · 173 employees

123.4 m DKK

revenue

EPINION A/S

KØBENHAVN · 289 employees

121.9 m DKK

revenue

10.

GORM x ENVISION A/S

AARHUS · 94 employees

118.4 m DKK

revenue

Development over time

Period	companies	Median revenue
Mar 2026	3,155	710 k DKK
Apr 2026	3,149	704 k DKK
May 2026	3,152	705 k DKK
Jun 2026	3,150	705 k DKK
Jul 2026	3,214	702 k DKK

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