Industry category 73

Advertising and market research

Industry overview based on 12,018 companies in 5 industries. Data updated 27/05/2026.

12,018 companies

in this industry category

5 detailed industries

with individual benchmarks

Revenue

707 k DKK

median

245 k DKK

25th percentile

2.2 m DKK

75th percentile

4.4 m DKK

average

Profit margin

19%

median

25th percentile

45%

75th percentile

168%

average

Number of employees

median

25th percentile

75th percentile

average

Equity ratio

58%

median

37%

25th percentile

80%

75th percentile

57%

average

CDS - Financial health

Distribution of companies' financial health scores in this industry category compared to the national average.

Average CDS

54.2

National average

56.3

-2.1 points

Excellent

7.1%

-2.0pp

Good

6.2%

-1.6pp

Normal

83.5%

+3.7pp

High risk

2.8%

+0.2pp

Critical

0.5%

-0.2pp

Based on 27,643 companies with calculated score

Featured companiesLearn about this business feature

A for OX ApS

Virksomhedens formål er konsulentopgaver inden for den grafiske branche

Royal Marketing ApS

Selskabets formål er markedsføringsaktiviteter og dermed beslægtet virksomhed.

MINDMILL DENMARK ApS

Selskabets formål er levere tjenesteydelser inden for medierådgivning, markedsføring og relaterede ydelser.

LETMEDIA GROUP ApS

Selskabets formål er at drive brandingbureau og reklamevirksomhed og anden hermed beslægtet virksomhed.

OPEN DESIGN / ADVERTISING ApS

Selskabets formål er handel og investering

Industries in this category

See all 5 industries in this category with individual benchmarks

Planlægning og design af reklamekampagner

73.11.10•1,813 companies

464 k DKK

Median revenue

Public relations og kommunikation

73.30.00•724 companies

335 k DKK

Median revenue

Andre reklameaktiviteter

73.11.90•414 companies

515 k DKK

Median revenue

Indrykning af reklamer i medier

73.12.00•99 companies

354 k DKK

Median revenue

Markedsanalyse og offentlig meningsmåling

73.20.00•99 companies

1.2 m DKK

Median revenue

Geographic distribution

Top municipalities with companies in this industry category

KØBENHAVN

955 companies

7.4 m DKK

avg. revenue

AARHUS

291 companies

4.2 m DKK

avg. revenue

GENTOFTE

143 companies

1.2 m DKK

avg. revenue

AALBORG

115 companies

2.3 m DKK

avg. revenue

FREDERIKSBERG

112 companies

1.5 m DKK

avg. revenue

ODENSE

90 companies

3.7 m DKK

avg. revenue

RUDERSDAL

79 companies

1.8 m DKK

avg. revenue

KOLDING

55 companies

1.9 m DKK

avg. revenue

ROSKILDE

55 companies

922 k DKK

avg. revenue

10.

VEJLE

47 companies

2.1 m DKK

avg. revenue

Company types

Distribution of company types in this industry category

12,018companies

Anpartsselskab (APS)2,850

90.5%

Aktieselskab (A/S)278

8.8%

Kommanditaktieselskab/Partnerselskab (KAS)12

0.4%

Erhvervsdrivende fond (EFO)4

0.1%

Forening med begrænset ansvar (FMA)2

0.1%

Selskab med begrænset ansvar (SMA)1

0.0%

Øvrige2

0.1%

Largest companies

Top 10 companies in the industry category by revenue

VML MAP A/S

KØBENHAVN · 379 employees

877.4 m DKK

revenue

ORCHESTRA A/S

KØBENHAVN · 32 employees

422.5 m DKK

revenue

Dentsu Danmark A/S

KØBENHAVN · 338 employees

273.1 m DKK

revenue

IPG Mediabrands A/S

KØBENHAVN · 50 employees

260.5 m DKK

revenue

KUNDE & CO. A/S

KØBENHAVN · 209 employees

186.6 m DKK

revenue

Grey Danmark A/S

KØBENHAVN · 43 employees

163.4 m DKK

revenue

AFA DECAUX A/S

AARHUS · 106 employees

134.9 m DKK

revenue

NORSTAT DANMARK A/S

KØBENHAVN · 173 employees

123.4 m DKK

revenue

IPSOS A/S

KØBENHAVN · 51 employees

122 m DKK

revenue

10.

EPINION A/S

KØBENHAVN · 289 employees

121.9 m DKK

revenue

Development over time

Period	companies	Median revenue
Mar 2026	3,156	723 k DKK
Apr 2026	3,149	704 k DKK
May 2026	3,149	707 k DKK

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