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MATAS OPERATIONS A/S

CVR: 27528430

Growing 19% p.a.Large companyWell-established (20 yrs)Profitable

Secondary names: DANSK DRUGSTORE A/S, MATAS HORNSLET A/S, ANDERSEN & CHRISTENSEN AALBORG A/S

Previous names: GFK COMPANY 3 A/S UNDER STIFTELSE, MHOLDING 3 A/S

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About MATAS OPERATIONS A/S

MATAS OPERATIONS A/S is a Danish company of the type Aktieselskab based in Allerød, founded in 2006. The company is registered under the industry Detailhandel med kosmetikvarer og toiletartikler. The company was previously named MHOLDING 3 A/S and GFK COMPANY 3 A/S UNDER STIFTELSE. The management consists of Per Johannesen Madsen. The company is owned by MATAS A/S. The company has 2,805 employees. In 2025, the company reported revenue of DKK 4,682,800,000 and a net result of DKK 96,000,000 compared with DKK 19,900,000 the year before. Equity amounted to DKK 1,498,600,000.

Matas Operations A/S demonstrates a strong financial trajectory, with revenue increasing from 3.82 billion DKK in 2021 to 4.68 billion DKK in 2025, reflecting a consistent upward trend. Profitability has also improved significantly, with profits rising from 31.6 million DKK in 2021 to 96 million DKK in 2025, indicating enhanced operational efficiency. The company's equity position is robust, growing from 1.3 billion DKK in 2021 to 1.5 billion DKK in 2025, which strengthens its financial stability. As a major player in the cosmetics and toiletries retail sector, Matas is well-positioned to capitalize on market opportunities, though attention to profit margins and potential debt levels will be essential for sustained growth.

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Overview

Company type
A/S
Aktieselskab
Address
Rørmosevej 1, 3450 Allerød
ALLERØD
3450 Allerød
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Founded
1.7.2006

Details

Industry
Detailhandel med kosmetikvarer og toiletartikler
Code: 477500
Secondary industries
Engroshandel med parfumerivarer og kosmetik (464500)
Employees
2805 employees
1864 FTE
(2018)
Capital
11.688.101 kr.

Purpose

Selskabets formål er Selskabets formål er direkte eller indirekte via datterselskaber at eje og drive aktiviteter med handel, fremstilling, distribution og salg af produkter og tjenesteydelser, herunder inden for skønhed, personlig pleje, sundhed, farmaceutisk og materialhandel, og enhver anden relateret virksomhed efter bestyrelsens skøn. Herudover kan selskabet deltage i samarbejder eller indgå i partnerskaber med andre virksomheder inden for sit forretningsområde.

Location

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Financials

YearRevenueProfit/LossTotal AssetsEquityEmployeesReport
20254.7 mia.96 mio.5.1 mia.1.5 mia.2131
20244.4 mia.19.9 mio.4.5 mia.1.4 mia.2062
20234.1 mia.45.1 mio.3.3 mia.1.4 mia.1997
20223.9 mia.50 mio.3.4 mia.1.4 mia.2017
20213.8 mia.31.6 mio.3.6 mia.1.3 mia.2023
20203.3 mia.-15 mio.4.1 mia.1.3 mia.1941
20193.4 mia.-5.5 mio.4.1 mia.1.3 mia.1
20183.3 mia.71.1 mio.5.6 mia.1.6 mia.1715
2017853.9 mio.-87.2 mio.5.8 mia.1.9 mia.480
2016820.4 mio.676.8 mio.5.9 mia.2.3 mia.462
2015800.8 mio.1.4 mia.5.6 mia.1.9 mia.-
2014713.9 mio.-126 mio.5.7 mia.1.1 mia.-

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Industry Benchmarks

View industry report

Compared to 349 companies in Detailhandel med kosmetikvarer og toiletartikler

Revenue
Company4.7 mia.
Industry median457 t.
10251.9x
Profit margin
Company2.1%
Industry median35.0%
17.1x below
Employees
Company2.131
Industry median4
532.8x
Equity ratio
Company29.2%
Industry median51.0%
43% below

Comparison is based on industry median values

Ownership

Owners
MATAS A/S
CVR: 27528406
100%
MATAS OPERATIONS A/S
CVR: 27528430
Subsidiaries
GRÆNN A/S
CVR: 10305403(active)
100%
FIRTAL GROUP ApS
CVR: 35037365(active)
100%
Web Sundhed ApS
CVR: 42092029(active)
100%

Properties

(2)· 1 historic

2 properties

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Property report (PDF)

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Management

Directors

Per Johannesen Madsen(DIREKTØR)

Board

Mette Uglebjerg(FORMAND)
Lars Peter Munch Larsen(BESTYRELSESMEDLEM)
Per Johannesen Madsen(BESTYRELSESMEDLEM)

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Founders

GFK COMPANY 2 A/S UNDER STIFTELSE

Production units (320)

MHOLDING 3 A/S
P-no: 1012387519
Rørmosevej 1, 3450, Allerød
Engroshandel med parfumerivarer og kosmetik
562 employees
Web-shop 28000 Humlebæk
P-no: 1024781476
Kromosevej 7, 3050, Humlebæk
Detailhandel med kosmetikvarer og toiletartikler
96 employees
Web-shop 28000
P-no: 1015210520
Rørmosevej 2D, 3450, Allerød
Detailhandel med kosmetikvarer og toiletartikler
67 employees
Matas 14350
P-no: 1022710172
Rødovre Centrum 1M st. 50, 2610, Rødovre
Detailhandel med kosmetikvarer og toiletartikler
30 employees
Matas 17507
P-no: 1003022439
Merkurvej 55, 8960, Randers SØ
Detailhandel med kosmetikvarer og toiletartikler
22 employees

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History

62 events
2026
Mette Uglebjerg joins the board of MATAS OPERATIONS A/SApr 15, 2026

As of April 15, 2026, Mette Uglebjerg has joined the board of directors of MATAS OPERATIONS A/S.

Marie-Louise Aamund leaves the board of MATAS OPERATIONS A/SApr 15, 2026

As of April 15, 2026, Marie-Louise Aamund has left the board of directors of MATAS OPERATIONS A/S.

Lars Peter Munch Larsen joins the board of MATAS OPERATIONS A/SApr 1, 2026

As of April 1, 2026, Lars Peter Munch Larsen has joined the board of directors of MATAS OPERATIONS A/S.

Lise Ryevad leaves the board of MATAS OPERATIONS A/SApr 1, 2026

As of April 1, 2026, Lise Ryevad has left the board of directors of MATAS OPERATIONS A/S.

2025
Marie-Louise Aamund joins the board of MATAS OPERATIONS A/SNov 13, 2025

As of November 13, 2025, Marie-Louise Aamund has joined the board of directors of MATAS OPERATIONS A/S.

Lise Ryevad joins the board of MATAS OPERATIONS A/SNov 13, 2025

As of November 13, 2025, Lise Ryevad has joined the board of directors of MATAS OPERATIONS A/S.

Gregers Christian Wedell-Wedellsborg leaves the board of MATAS OPERATIONS A/SNov 13, 2025

As of November 13, 2025, Gregers Christian Wedell-Wedellsborg has left the board of directors of MATAS OPERATIONS A/S.

Annika Lund leaves the board of MATAS OPERATIONS A/SNov 13, 2025

As of November 13, 2025, Annika Lund has left the board of directors of MATAS OPERATIONS A/S.

MATAS OPERATIONS A/S: The 2025 annual report is outOct 2, 2025

MATAS OPERATIONS A/S has published its annual report for 2025. Revenue came to DKK 4,682,800,000, and the net result was DKK 96,000,000.

2024
MATAS OPERATIONS A/S: The 2024 annual report is outOct 10, 2024

MATAS OPERATIONS A/S has published its annual report for 2024. Revenue came to DKK 4,353,900,000, and the net result was DKK 19,900,000.

2023
MATAS OPERATIONS A/S: The 2023 annual report is outOct 16, 2023

MATAS OPERATIONS A/S has published its annual report for 2023. Revenue came to DKK 4,062,800,000, and the net result was DKK 45,100,000.

MATAS OPERATIONS A/S appoints new auditorOct 4, 2023

As of October 4, 2023, PRICEWATERHOUSECOOPERS STATSAUTORISERET REVISIONSPARTNERSELSKAB has been appointed auditor of MATAS OPERATIONS A/S.

Auditor steps down at MATAS OPERATIONS A/SOct 4, 2023

As of October 4, 2023, EY Godkendt Revisionspartnerselskab has stepped down as auditor of MATAS OPERATIONS A/S.

2022
MATAS OPERATIONS A/S: The 2022 annual report is outSep 16, 2022

MATAS OPERATIONS A/S has published its annual report for 2022. Revenue came to DKK 3,915,300,000, and the net result was DKK 50,000,000.

Per Johannesen Madsen joins the board of MATAS OPERATIONS A/SAug 1, 2022

As of August 1, 2022, Per Johannesen Madsen has joined the board of directors of MATAS OPERATIONS A/S.

Anders Tormod Skole-Sørensen leaves the board of MATAS OPERATIONS A/SAug 1, 2022

As of August 1, 2022, Anders Tormod Skole-Sørensen has left the board of directors of MATAS OPERATIONS A/S.

Per Johannesen Madsen joins MATAS OPERATIONS A/S as directorAug 1, 2022

As of August 1, 2022, Per Johannesen Madsen is registered as director of MATAS OPERATIONS A/S.

Anders Tormod Skole-Sørensen steps down as director of MATAS OPERATIONS A/SAug 1, 2022

As of August 1, 2022, Anders Tormod Skole-Sørensen has stepped down as director of MATAS OPERATIONS A/S.

2021
MATAS OPERATIONS A/S: The 2021 annual report is outSep 6, 2021

MATAS OPERATIONS A/S has published its annual report for 2021. Revenue came to DKK 3,817,400,000, and the net result was DKK 31,600,000.

2020
MATAS OPERATIONS A/S: The 2020 annual report is outSep 3, 2020

MATAS OPERATIONS A/S has published its annual report for 2020. Revenue came to DKK 3,341,000,000, and the net result was DKK -15,000,000.

2019
Annika Lund joins the board of MATAS OPERATIONS A/SSep 25, 2019

As of September 25, 2019, Annika Lund has joined the board of directors of MATAS OPERATIONS A/S.

Katrine Bjarkov Benthien leaves the board of MATAS OPERATIONS A/SSep 25, 2019

As of September 25, 2019, Katrine Bjarkov Benthien has left the board of directors of MATAS OPERATIONS A/S.

MATAS OPERATIONS A/S: The 2019 annual report is outSep 4, 2019

MATAS OPERATIONS A/S has published its annual report for 2019. Revenue came to DKK 3,363,800,000, and the net result was DKK -5,500,000.

2018
MHOLDING 3 A/S changes name to MATAS OPERATIONS A/SOct 30, 2018

On October 30, 2018, the company changed its name from MHOLDING 3 A/S to MATAS OPERATIONS A/S.

MATAS OPERATIONS A/S: The 2018 annual report is outSep 10, 2018

MATAS OPERATIONS A/S has published its annual report for 2018. Revenue came to DKK 3,296,800,000, and the net result was DKK 71,100,000.

Katrine Bjarkov Benthien joins the board of MATAS OPERATIONS A/SJul 2, 2018

As of July 2, 2018, Katrine Bjarkov Benthien has joined the board of directors of MATAS OPERATIONS A/S.

Stig Finn Nielsen leaves the board of MATAS OPERATIONS A/SJul 2, 2018

As of July 2, 2018, Stig Finn Nielsen has left the board of directors of MATAS OPERATIONS A/S.

MATAS A/S registered as owner of MATAS OPERATIONS A/SApr 1, 2018

As of April 1, 2018, MATAS A/S is registered as an owner of MATAS OPERATIONS A/S with an ownership share of 100%.

2017
Gregers Christian Wedell-Wedellsborg joins the board of MATAS OPERATIONS A/SNov 1, 2017

As of November 1, 2017, Gregers Christian Wedell-Wedellsborg has joined the board of directors of MATAS OPERATIONS A/S.

Terje Laurberg Lyngø List leaves the board of MATAS OPERATIONS A/SOct 31, 2017

As of October 31, 2017, Terje Laurberg Lyngø List has left the board of directors of MATAS OPERATIONS A/S.

MATAS OPERATIONS A/S: The 2017 annual report is outSep 6, 2017

MATAS OPERATIONS A/S has published its annual report for 2017. Revenue came to DKK 853,900,000, and the net result was DKK -87,200,000.

2016
MATAS OPERATIONS A/S: The 2016 annual report is outSep 5, 2016

MATAS OPERATIONS A/S has published its annual report for 2016. Revenue came to DKK 820,400,000, and the net result was DKK 676,800,000.

2015
MATAS OPERATIONS A/S: The 2015 annual report is outSep 2, 2015

MATAS OPERATIONS A/S has published its annual report for 2015. Revenue came to DKK 800,800,000, and the net result was DKK 1,432,100,000.

2014
MATAS OPERATIONS A/S: The 2014 annual report is outSep 3, 2014

MATAS OPERATIONS A/S has published its annual report for 2014. Revenue came to DKK 713,900,000, and the net result was DKK -126,000,000.

2013
MATAS OPERATIONS A/S: The 2013 annual report is outJul 31, 2013

MATAS OPERATIONS A/S has published its annual report for 2013.

Terje Laurberg Lyngø List joins the board of MATAS OPERATIONS A/SJun 28, 2013

As of June 28, 2013, Terje Laurberg Lyngø List has joined the board of directors of MATAS OPERATIONS A/S.

Anders Tormod Skole-Sørensen joins the board of MATAS OPERATIONS A/SJun 28, 2013

As of June 28, 2013, Anders Tormod Skole-Sørensen has joined the board of directors of MATAS OPERATIONS A/S.

Stig Finn Nielsen joins the board of MATAS OPERATIONS A/SJun 28, 2013

As of June 28, 2013, Stig Finn Nielsen has joined the board of directors of MATAS OPERATIONS A/S.

Christoffer Helsengreen Sjøqvist leaves the board of MATAS OPERATIONS A/SJun 28, 2013

As of June 28, 2013, Christoffer Helsengreen Sjøqvist has left the board of directors of MATAS OPERATIONS A/S.

Peter Georg Edvard Törnquist leaves the board of MATAS OPERATIONS A/SJun 28, 2013

As of June 28, 2013, Peter Georg Edvard Törnquist has left the board of directors of MATAS OPERATIONS A/S.

Anders Tormod Skole-Sørensen joins MATAS OPERATIONS A/S as directorJun 28, 2013

As of June 28, 2013, Anders Tormod Skole-Sørensen is registered as director of MATAS OPERATIONS A/S.

Terje Laurberg Lyngø List steps down as director of MATAS OPERATIONS A/SJun 28, 2013

As of June 28, 2013, Terje Laurberg Lyngø List has stepped down as director of MATAS OPERATIONS A/S.

2009
Christoffer Helsengreen Sjøqvist joins the board of MATAS OPERATIONS A/SJul 31, 2009

As of July 31, 2009, Christoffer Helsengreen Sjøqvist has joined the board of directors of MATAS OPERATIONS A/S.

Søren Vestergaard-Poulsen leaves the board of MATAS OPERATIONS A/SJul 31, 2009

As of July 31, 2009, Søren Vestergaard-Poulsen has left the board of directors of MATAS OPERATIONS A/S.

MATAS OPERATIONS A/S appoints new auditorMar 26, 2009

As of March 26, 2009, EY Godkendt Revisionspartnerselskab has been appointed auditor of MATAS OPERATIONS A/S.

Auditor steps down at MATAS OPERATIONS A/SMar 26, 2009

As of March 26, 2009, CJ Partnership I/S has stepped down as auditor of MATAS OPERATIONS A/S.

2007
Terje Laurberg Lyngø List joins MATAS OPERATIONS A/S as directorMar 1, 2007

As of March 1, 2007, Terje Laurberg Lyngø List is registered as director of MATAS OPERATIONS A/S.

Christoffer Helsengreen Sjøqvist steps down as director of MATAS OPERATIONS A/SMar 1, 2007

As of March 1, 2007, Christoffer Helsengreen Sjøqvist has stepped down as director of MATAS OPERATIONS A/S.

2006
GFK COMPANY 3 A/S UNDER STIFTELSE changes name to MHOLDING 3 A/SSep 22, 2006

On September 22, 2006, the company changed its name from GFK COMPANY 3 A/S UNDER STIFTELSE to MHOLDING 3 A/S.

Søren Vestergaard-Poulsen joins the board of MATAS OPERATIONS A/SSep 1, 2006

As of September 1, 2006, Søren Vestergaard-Poulsen has joined the board of directors of MATAS OPERATIONS A/S.

Peter Georg Edvard Törnquist joins the board of MATAS OPERATIONS A/SSep 1, 2006

As of September 1, 2006, Peter Georg Edvard Törnquist has joined the board of directors of MATAS OPERATIONS A/S.

Klaus Søgaard leaves the board of MATAS OPERATIONS A/SSep 1, 2006

As of September 1, 2006, Klaus Søgaard has left the board of directors of MATAS OPERATIONS A/S.

Jan-Erik Gunnar Svensson leaves the board of MATAS OPERATIONS A/SSep 1, 2006

As of September 1, 2006, Jan-Erik Gunnar Svensson has left the board of directors of MATAS OPERATIONS A/S.

Rikke Schiøtt Petersen leaves the board of MATAS OPERATIONS A/SSep 1, 2006

As of September 1, 2006, Rikke Schiøtt Petersen has left the board of directors of MATAS OPERATIONS A/S.

Christoffer Helsengreen Sjøqvist joins MATAS OPERATIONS A/S as directorSep 1, 2006

As of September 1, 2006, Christoffer Helsengreen Sjøqvist is registered as director of MATAS OPERATIONS A/S.

Rikke Schiøtt Petersen steps down as director of MATAS OPERATIONS A/SSep 1, 2006

As of September 1, 2006, Rikke Schiøtt Petersen has stepped down as director of MATAS OPERATIONS A/S.

MATAS OPERATIONS A/S appoints new auditorJul 1, 2006

As of July 1, 2006, CJ Partnership I/S has been appointed auditor of MATAS OPERATIONS A/S.

Klaus Søgaard joins the board of MATAS OPERATIONS A/SJul 1, 2006

As of July 1, 2006, Klaus Søgaard has joined the board of directors of MATAS OPERATIONS A/S.

Jan-Erik Gunnar Svensson joins the board of MATAS OPERATIONS A/SJul 1, 2006

As of July 1, 2006, Jan-Erik Gunnar Svensson has joined the board of directors of MATAS OPERATIONS A/S.

Rikke Schiøtt Petersen joins the board of MATAS OPERATIONS A/SJul 1, 2006

As of July 1, 2006, Rikke Schiøtt Petersen has joined the board of directors of MATAS OPERATIONS A/S.

Rikke Schiøtt Petersen joins MATAS OPERATIONS A/S as directorJul 1, 2006

As of July 1, 2006, Rikke Schiøtt Petersen is registered as director of MATAS OPERATIONS A/S.

MATAS OPERATIONS A/S is foundedJul 1, 2006

MATAS OPERATIONS A/S was founded on July 1, 2006.

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