CVR: 40008667
Secondary names: Luksushund ApS, Staey ApS, Bark7 ApS
Previous names: Luksushund ApS
DKK 4,758,325
Gross profit
Net result: DKK 1,186,450
KP INVEST HOLDING ApS, J. REEH HOLDING ApS
2 more
CVR · view ownership and management
Name registered: All About Dogs ApS
CVR · 08/07/2026
View the full event history
All About Dogs ApS is a Danish company of the type Anpartsselskab based in Odder, founded in 2018. The company is registered under the industry Detailhandel med kæledyr og udstyr til kæledyr. The company was previously named Luksushund ApS. The management consists of Frederik Reenberg Simonsen. The company's owners include KP INVEST HOLDING ApS, J. REEH HOLDING ApS and Fremad Bagud Holding ApS. In 2025, the company reported a gross profit of DKK 4,758,325 and a net result of DKK 1,186,450 compared with DKK -1,153,623 the year before. Equity in the 2025 report amounted to DKK -2,627,075.
Source: annual report 2025, Danish Business Authority
The financial health of All About Dogs ApS shows a concerning trajectory, marked by significant fluctuations in profitability and equity. After a brief period of profitability in 2021, the company has experienced declining gross profits, culminating in a gross loss of 380,429 DKK in 2023 and a profit loss of 2,663,352 DKK. Equity has deteriorated from 257,475 DKK in 2021 to -2,627,075 DKK in 2025, indicating increasing financial distress. While the pet retail industry remains robust, the company's negative equity position and inconsistent margins raise concerns about its sustainability and competitive standing.
AI-generated summary · Generated 13/08/2026
Selskabets formål er at drive virksomhed med handel og service, samt enhver i forbindelse hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 4.8 mio. | 1.2 mio. | 7.9 mio. | -2.6 mio. | 10 | |
| 202401/01/2024 – 31/12/2024 | 1.8 mio. | -1.2 mio. | 4.4 mio. | -3.8 mio. | 9 | |
| 202301/01/2023 – 31/12/2023 | -380 t. | -2.7 mio. | 3.7 mio. | -3.2 mio. | 6 | |
| 202201/01/2022 – 31/12/2022 | -1.8 mio. | -2.5 mio. | 1.6 mio. | -2.2 mio. | - | |
| 202101/01/2021 – 31/12/2021 | -100 t. | 189 t. | 763 t. | 257 t. | 1 | |
| 202001/01/2020 – 31/12/2020 | -154 t. | 380 t. | 351 t. | 69 t. | 1 |
Compared to 194 companies in Detailhandel med kæledyr og udstyr til kæledyr
Comparison is based on industry median values
Screen owners and management against the Danish FSA's official PEP lists
See the CDS score and get a full credit report with recommended credit limit and payment terms.
Read about the CDS scoreAll About Dogs ApS was founded on 8 November 2018.
All About Dogs ApS is registered under the industry Detailhandel med kæledyr og udstyr til kæledyr (industry code 477620).
The owners of All About Dogs ApS include KP INVEST HOLDING ApS, J. REEH HOLDING ApS and Fremad Bagud Holding ApS.
luksushund.dk belongs to All About Dogs ApS, CVR number 40008667.
In 2025, All About Dogs ApS reported a gross profit of DKK 4,758,325.
The management of All About Dogs ApS consists of Frederik Reenberg Simonsen.
Claim this page to add your logo and social links. Free to get started.
Contact info changed: new phone: 30705712, new email: [email protected], new website: www.luksushund.dk (July 8, 2026).
On July 8, 2026, the company changed its name from Luksushund ApS to All About Dogs ApS.
Contact info changed: new phone: 30705712, new email: [email protected], new website: www.luksushund.dk (July 1, 2026).
All About Dogs ApS has published its annual report for 2025. Gross profit came to DKK 4,758,325, and the net result was DKK 1,186,450.
Address changed to Hedegårdsvej 11, 8300 Odder (April 23, 2026).
Contact info changed: new phone: 30705712, new email: [email protected], new website: www.luksushund.dk (April 23, 2026).
All About Dogs ApS has published its annual report for 2024. Gross profit came to DKK 1,804,173, and the net result was DKK -1,153,623.
As of March 31, 2025, Sune Staustrup Skytte has stepped down as director of All About Dogs ApS.
As of January 3, 2025, KP INVEST HOLDING ApS is registered as an owner of All About Dogs ApS with an ownership share of 25%.
As of January 3, 2025, J. REEH HOLDING ApS is registered as an owner of All About Dogs ApS with an ownership share of 25%.
As of January 3, 2025, Fremad Bagud Holding ApS is registered as an owner of All About Dogs ApS with an ownership share of 20%.
All About Dogs ApS has published its annual report for 2023. Gross profit came to DKK -380,429, and the net result was DKK -2,663,352.
As of June 26, 2024, Grant Thornton, Godkendt Revisionspartnerselskab has been appointed auditor of All About Dogs ApS.
As of June 26, 2024, Jens Raith has left the board of directors of All About Dogs ApS.
As of June 26, 2024, Klavs Pedersen has left the board of directors of All About Dogs ApS.
As of June 26, 2024, Jonas Reeh Petersen has left the board of directors of All About Dogs ApS.
As of June 26, 2024, Thomas Krøis has left the board of directors of All About Dogs ApS.
As of June 26, 2024, Ammar Ali has left the board of directors of All About Dogs ApS.
As of September 2, 2023, Ammar Ali has joined the board of directors of All About Dogs ApS.
As of August 3, 2023, Jens Raith has joined the board of directors of All About Dogs ApS.
As of August 3, 2023, Klavs Pedersen has joined the board of directors of All About Dogs ApS.
As of August 3, 2023, Jonas Reeh Petersen has joined the board of directors of All About Dogs ApS.
As of August 3, 2023, Thomas Krøis has joined the board of directors of All About Dogs ApS.
As of August 3, 2023, Frederik Reenberg Simonsen is registered as director of All About Dogs ApS.
As of August 3, 2023, Simonsen Ventures ApS is registered as an owner of All About Dogs ApS with an ownership share of 15%.
All About Dogs ApS has published its annual report for 2022. Gross profit came to DKK -1,774,733, and the net result was DKK -2,451,191.
As of May 11, 2022, Sune Staustrup Skytte is registered as director of All About Dogs ApS.
As of May 11, 2022, Mie Thorsø Munk has stepped down as adm. dir. of All About Dogs ApS.
All About Dogs ApS has published its annual report for 2021. Gross profit came to DKK -99,886, and the net result was DKK 188,620.
All About Dogs ApS has published its annual report for 2020. Gross profit came to DKK -153,758, and the net result was DKK 379,937.
All About Dogs ApS has published its interim report for the period November 8, 2018 – December 31, 2019.
As of November 8, 2018, Mie Thorsø Munk is registered as adm. dir. of All About Dogs ApS.
All About Dogs ApS was founded on November 8, 2018.
Companies in the same industry and area
CVR 20114096
CVR 44956020
CVR 16652970
CVR 20721634
CVR 26724406
