Industry benchmarks on companydata.dk

Is a profit margin of 8% good or bad? It depends on the industry. companydata.dk calculates benchmarks for approximately 600 Danish industries, so you can compare a company's key figures against the median in its industry. All benchmarks are free and updated continuously from the latest financial statements.

How is industry data organized?

The industry pages are organised by the DB07 classification (the Danish version of NACE) in three levels:

1. Industry overview (/brancher) — shows all 47 top-level divisions with company count, number of sub-industries, and median revenue
2. Division page (/brancher/[slug]) — shows all 6-digit sub-industries within a division with company count and median revenue for each
3. Industry benchmark (/branche/[slug]) — the detailed benchmark page for a specific industry with all key figures, percentiles, and distributions

Industry codes are displayed in the format "62.01.00" and cover everything from agriculture (01) to international organisations (99). An industry requires at least 3 active companies before benchmarks are generated.

What benchmarks can you compare against?

Each industry page shows four financial benchmarks. For each metric, you see four statistical measures:

• 25th percentile — the lower quartile (25% of companies fall below this value)
• Median — the middle value (shown in large font as the headline figure)
• 75th percentile — the upper quartile (25% of companies exceed this value)
• Average — the arithmetic mean

The four metrics are:

• Revenue — in DKK, with year-over-year change
• Profit margin — profit as a percentage of revenue
• Employees — headcount
• Equity ratio — equity as a percentage of total assets. What counts as a good equity ratio? It depends on the industry — compare against the median

CDS distribution by industry

The industry page shows how companies in the industry are distributed across the five CDS categories: Excellent, Good, Normal, High Risk, and Critical. You can see the count and percentage for each category, the industry's average CDS score, and the deviation from the national average in percentage points.

An industry with a CDS score significantly below the national average may indicate general challenges in the sector — such as high debt levels, negative equity, or many young companies.

Geography, company types, and top 10

Beyond key figures, the industry page shows:

• Geographic distribution — the 10 municipalities with the most companies in the industry, with count and average revenue. Click to search within that municipality and industry
• Company types — donut chart showing the breakdown of A/S, ApS, I/S, and other company forms
• Top 10 largest companies — ranked by revenue with name, CVR, employees, and municipality. Click to go to the company page
• Historical trend — the last 12 months of data showing company count and median revenue per month

Using industry data in practice

• Company evaluation — compare a company's profit margin and equity ratio against industry medians to assess relative performance
• Market analysis — see an industry's size, growth, and geographic concentration before entering a new market
• Credit assessment — a company with an equity ratio below the industry's 25th percentile is weaker than 75% of its peers
• Comparison context — use industry figures as context when comparing companies on /sammenlign