
CVR: 38989391
Secondary names: Beady ApS, Beady.Fun ApS, Højgaard + Schultz ApS
DKK 1,079,237
Gross profit
Net result: DKK -81,905
Pixelzoo ApS
CVR · view ownership and management
Owner registered: Pixelzoo ApS
CVR · 30/11/2021
View the full event history
Beady System ApS is a Danish company of the type Anpartsselskab based in Kolding, founded in 2017. The company is registered under the industry Anden distribution af medieindhold. The management consists of Henrik Schultz-Pedersen. The company is owned by Pixelzoo ApS. The company has 1 employee (2018). In 2025, the company reported a gross profit of DKK 1,079,237 and a net result of DKK -81,905 compared with DKK -427,284 the year before. Equity in the 2025 report amounted to DKK -1,988,088.
Source: annual report 2025, Danish Business Authority
The financial health of Beady System ApS shows a concerning trajectory, marked by consistent losses and declining equity over the past five years. Gross profit fluctuated from a high of 216,546 DKK in 2024 to a low of -465,295 DKK in 2022, while the company reported a significant loss of -81,905 DKK in 2025. Equity has steadily worsened, dropping from -544,444 DKK in 2021 to -1,988,088 DKK in 2025, indicating increasing financial strain. The lack of disclosed revenue raises concerns about the company's market position and sustainability within the media distribution industry. Overall, Beady System ApS faces significant challenges in achieving profitability and improving its financial stability.
AI-generated summary · Generated 13/08/2026
Selskabets formål er at drive virksomhed med fokus på digital leg og læring samt at yde strategisk rådgivning og kommunikations eksekvering og enhver i forbindelse hermed stående virksomhed.
Source: annual reports filed with the Danish Business Authority.
| Period | Gross Profit | Profit/Loss | Total Assets | Equity | Employees | Report |
|---|---|---|---|---|---|---|
| 202501/01/2025 – 31/12/2025 | 1.1 mio. | -82 t. | 1.5 mio. | -2 mio. | 2 | |
| 202401/01/2024 – 31/12/2024 | 217 t. | -427 t. | 1.8 mio. | -1.9 mio. | 1 | |
| 202301/01/2023 – 31/12/2023 | -80 t. | -458 t. | 2 mio. | -1.5 mio. | 0 | |
| 202201/01/2022 – 31/12/2022 | -465 t. | -867 t. | 2.3 mio. | -1.4 mio. | 0 | |
| 202101/01/2021 – 31/12/2021 | 44 t. | -388 t. | 2.2 mio. | -544 t. | 1 | |
| 202001/01/2020 – 31/12/2020 | 88 t. | -320 t. | 1.7 mio. | -156 t. | 1 | |
| 201901/01/2019 – 31/12/2019 | 144 t. | -106 t. | 1.8 mio. | 164 t. | 1 |
Compared to 465 companies in Anden distribution af medieindhold
Comparison is based on industry median values
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Set up monitoringBeady System ApS was founded on 2 October 2017.
Beady System ApS is registered under the industry Anden distribution af medieindhold (industry code 603900).
Beady System ApS had 1 employee in 2018 according to the Danish CVR register.
Beady System ApS is owned by Pixelzoo ApS.
beady.fun belongs to Beady System ApS, CVR number 38989391.
In 2025, Beady System ApS reported a gross profit of DKK 1,079,237.
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Beady System ApS has published its annual report for 2025. Gross profit came to DKK 1,079,237, and the net result was DKK -81,905.
Beady System ApS has published its annual report for 2024. Gross profit came to DKK 216,546, and the net result was DKK -427,284.
Beady System ApS has published its annual report for 2023. Gross profit came to DKK -79,742, and the net result was DKK -458,241.
Beady System ApS has published its annual report for 2022. Gross profit came to DKK -465,295, and the net result was DKK -867,422.
Beady System ApS has published its annual report for 2021. Gross profit came to DKK 44,059, and the net result was DKK -388,455.
As of November 30, 2021, Pixelzoo ApS is registered as an owner of Beady System ApS with an ownership share of 100%.
Beady System ApS has published its annual report for 2020. Gross profit came to DKK 88,192, and the net result was DKK -320,430.
Beady System ApS has published its annual report for 2019. Gross profit came to DKK 144,150, and the net result was DKK -106,192.
As of August 12, 2020, Henrik Schultz-Pedersen is registered as director of Beady System ApS.
As of August 12, 2020, Dani Engelbrecht Kobeissi has stepped down as adm. dir. of Beady System ApS.
Beady System ApS has published its interim report for the period October 2, 2017 – December 31, 2018.
As of October 2, 2017, Dani Engelbrecht Kobeissi is registered as adm. dir. of Beady System ApS.
Beady System ApS was founded on October 2, 2017.
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