# Willingness To Pay ApS

**CVR:** 40315462
**Status:** active
**Company type:** Anpartsselskab
**Founded:** 2019-03-01
**Industry:** 821000, Administrations- og kontorserviceaktiviteter
**Address:** Store Kongensgade 68 st. tv, 1264 København K
**Employees:** 9 (5-9)
**Capital:** 40,000 DKK

> **Pro tier:** CDS credit-health score (0–100) for this company is available on Pro. Upgrade: https://companydata.dk/priser

## Financials


| Year | Revenue | Profit | Equity | Assets | Employees |

|------|---------|--------|--------|--------|-----------|

| 2025 | - | 2,488,825 DKK | 4,873,741 DKK | 12,945,097 DKK | 0 |

> **Pro tier:** 4 additional years of financial statements (2021–2024) available on Pro — including full revenue, profit, equity, and assets per year. Upgrade: https://companydata.dk/priser

## Owners (2)


- **Adamos ApS**, CVR 33592310, VIRKSOMHED, 0.90% ownership, since 2025-07-08
- **FABSNAP ApS**, CVR 35820442, VIRKSOMHED, 0.10% ownership, since 2025-07-08

## Executive management (3)


- **Johnny Hast Hansen**, DIREKTØR, since 2019-03-01
- **Ulrik Lehrskov-Schmidt**, DIREKTØR, since 2019-06-25
- **Christopher William Truce**, DIREKTØR, since 2025-06-01

## Secondary names

- PricingRoadmap.io ApS
- BehaviouralStrategy.com ApS
- Behavioural Strategy Associates ApS

## Contact


- Enriched contacts from the company's website: 11 named contact people, 10 emails, 2 phone numbers, 2 social profiles. The names, email addresses and direct phone numbers are available on Pro.

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*Free-tier view. Pro subscribers additionally see: 4 additional years of financial statements (2021–2024) available on Pro — including full revenue, profit, equity, and assets per year. CDS credit-health score (0–100) for this company is available on Pro. See https://companydata.dk/priser*

Source: Danish public registries (CVR / Ejendomsvurderingen). Canonical: https://companydata.dk/da/virksomhed/40315462-willingness-to-pay-aps